Publications

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June 2012
Article

The Economic Value of Celebrity Endorsements

By: Anita Elberse and Jeroen Verleun

What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details

Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return

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03 Aug 2012
News

The Long-Term Value of Internet Companies

22 Nov 2017
News

The Value of Local Independent Bookstores

01 Aug 2011
News

The Value of Accredited Certification

30 Aug 2022
News

The Psychosocial Value of Employment

2021
Working Paper

Quantifying the Value of Iterative Experimentation

By: Iavor I Bojinov and Jialiang Mao

Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details

Keywords: Product Development; Value Creation; Research

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27 Jun 2014
News

The Value of Luxury Poseurs

March 2014
Technical Note

Drivers of Value Creation

By: Eric Van den Steen

This note introduces a concise but comprehensive framework for analyzing value creation and value creation advantage, i.e., a firm's superior ability to increase the spread (or gap) between its offering's customer value (or WTP) and supplier cost (or WTS). (While the... View Details

Keywords: Strategy; Competitive Advantage; Value Creation

15 Jun 2021
News

The Value of Difficult Conversations

The Tulsa Massacre, which took place from May 31 to June 1, 1921, remains one of the worst incidents of racial violence in US history. Ashley... View Details

Keywords: April White; Tulsa Massacre

January 2017 (Revised December 2019)
Case

Philips: The Shift to Value

By: Rajiv Lal and Scott Johnson

Keywords: Smart Connected Products; Internet Of Things; Healthcare

Web

The Value

Whether it's improving leadership skills, staying abreast of industry innovations, or preparing for a new role, everyone has their own distinct reasons for coming to HBS Executive Education. Our unique approach to education enables you to... View Details

November 2015 (Revised October 2017)
Case

Nestle's Creating Shared Value Strategy

By: Michael E. Porter, Mark R. Kramer, Kerry Herman and Sarah McAra

This case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability... View Details

Keywords: Shared Value; Health And Wellness; Nutrition; Health; Labor; Environmental Sustainability; Strategy; Operations; Food and Beverage Industry; Switzerland; Europe; Africa; Latin America; North America; Asia

07 Aug 2024
News

The Value of Intelligent Failure

March 2014
Technical Note

Drivers of Value Capture

By: Eric Van den Steen

This note introduces a framework for analyzing value capture (through bargaining and pricing) and bargaining advantage (or value capture advantage), i.e., a firm's (superior) ability to capture a share from the value it helps create. View Details

Keywords: Strategy; Competitive Advantage; Competition; Competitive Strategy