Publications

SSRN

January 2019
Teaching Note

Pricing PatientPing

By: Frank V. Cespedes

Teaching Note for HBS No. 818-017. PatientPing sells a software platform that allows health care providers to receive real-time notifications (“pings”) when one of their patients is admitted to or discharged from a health-care facility. The platform facilitates... View Details

Keywords: Pricing; Health Tech; Health Technology; Sales Process; Sales Strategy; Price; Sales; Marketing Strategy; Health Care and Treatment; Health Industry; Technology Industry; United States; Massachusetts

October 2017
Case

Pricing PatientPing

By: Frank V. Cespedes, Julia Kelley and Amram Migdal

In 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time... View Details

Keywords: Pricing; Health Tech; Health Technology; Marketing; Sales Process; Sales Strategy; Price; Sales; Marketing Strategy; Health Care and Treatment; Health Industry; Technology Industry; Boston; North America; Massachusetts; United States

March 2011 (Revised February 2014)
Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer

After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details

January 2019 (Revised July 2021)
Case

Analytical Space: The Next Frontier?

By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane

With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details

Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry

June 2024 (Revised September 2024)
Case

Driving Scale with Otto

By: Rebecca Karp, David Allen and Annelena Lobb

This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales... View Details

Keywords: Artificial Intelligence; Natural Language Processing; B2B; B2B Innovation; Scaling; Scaling Tech Ventures; Business Startups; AI and Machine Learning; Finance; Sales; Business Strategy; Growth and Development Strategy; Entrepreneurship; Information Technology Industry; United States; Cambridge; New York (city, NY); Spain

29 Nov 2022
Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

and even foolhardy. Some in tech suggest there’s more of a “move fast, break things” strategy to it than perhaps meets the eye. How does it look to you? Wu: We shouldn’t be surprised by the management style that Musk is taking to Twitter.... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Technology

26 Jul 2023
Research & Ideas

STEM Needs More Women. Recruiters Often Keep Them Out

For mid-career STEM professionals looking to advance their skills and careers, certificate programs at elite universities can offer a fast track. And for universities, such programs are an important and growing revenue stream—and a recruitment tool for women and... View Details

Keywords: by Rachel Layne

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

The result is a look into the minds of three tech pioneers who, to outside appearances, don't share much in common. "When I mention I wrote the book, the first response I get is, 'I can't imagine three more different people,'"... View Details

Keywords: by Michael Blanding; Computer

06 Dec 2017
What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

Can a Platform-Based Tech Giant Be Broken Up? The answer to this month’s question of whether platform-based tech giants Amazon, Apple, Facebook, or Google should be broken up was a resounding “no.” “TD in... View Details

Keywords: by James Heskett; Technology; Web Services

11 Nov 2020
Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

mass of consumers and producers. “If I was a tech company, I would sponsor every single hackathon I could find.” The researchers used an innovative dataset to show that the social environment of hackathons can solve a number of problems... View Details

Keywords: by Michael Blanding; Technology

July 2020 (Revised September 2020)
Case

MobSquad

By: Prithwiraj Choudhury, William R. Kerr and Susie L. Ma

Irfhan Rawji (MBA 2004) launched MobSquad in October 2018 to help American tech start-ups retain hard-to-find talent, many of whom struggled with U.S. work visa issues, such as software engineers with experience in artificial intelligence, machine learning, or data... View Details

Keywords: Work Visas; H1-B; Business Ventures; Business Startups; Labor; Human Capital; Human Resources; Crisis Management; Employment Industry; Canada; United States

19 Feb 2007
Research & Ideas

Inexperienced Investors and Market Bubbles

"Past performance is no guarantee of future results." —standard financial disclaimer Neophyte investors—it is believed—play a role in creating asset price bubbles such as the tech collapse a few years ago. Just think back to the... View Details

Keywords: by Sean Silverthorne; Financial Services

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

The name of the game in Internet search has always been helping users find what they're looking for as quickly as possible, as precisely as possible. The panelists at the 2005 Cyberposium's "Search Visionary" session at Harvard Business School on January 29th... View Details

Keywords: by Julie Jette

March 2020
Case

Girls Who Code

By: Brian Trelstad, Amy Klopfenstein and Olivia Hull

In 2012, Reshma Saujani founded Girls Who Code (GWC) with the mission of closing the technology (tech) industry’s gender gap. While GWC offered coding education programs to middle- and high-school-aged girls, the organization also sought to alter cultural stereotypes... View Details

Keywords: Coding; Gender Stereotypes; Information Technology; Gender; Education; Programs; Performance Effectiveness; Technology Industry; Information Technology Industry

May 4, 2018
Article

Continuous Development Will Change Organizations as Much as Agile Did

By: Jeffrey J. Bussgang and Samuel Clemens

It's not just for tech companies and startups. View Details

Keywords: Information Technology; Business Ventures; Corporate Entrepreneurship