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- Faculty Publications (26)
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- All HBS Web (256)
- Faculty Publications (26)
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
In another study, they found that when people were less familiar with a product category, they were also less likely to scrutinize the reworked version and instead assumed it was better. On the other hand, when they did have more... View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
strategy may be to pitch it as something both familiar and novel. McDonald likes to tell the story of how West Coast restaurants introduced exotic Japanese sushi to diners by promoting the California roll, which made the dish seem both... View Details
Keywords: by Lane Lambert
- 24 Feb 2016
- Research & Ideas
Why It's Best to Take Tests Early in the Day
conditions possible for students to learn and perform well in their school activities and tests,” Gino says. “Often these debates do not carefully consider the influence of external factors that teachers or parents can’t control.” An enormous set of student data The... View Details
- 25 Jul 2005
- Research & Ideas
Fool vs. Jerk: Whom Would You Hire?
that we like people who are similar to us; people we are familiar with; people who have reciprocal positive feelings about us; and people who are inherently attractive, either in their appearance or their personality—that is, they are... View Details
Keywords: by Tiziana Casciaro & Miguel Sousa Lobo
- 22 Oct 2007
- Research & Ideas
Bringing ‘Lean’ Principles to Service Industries
method, under the guidance of a teacher, at the lowest possible level in the organization. Wipro Gains Efficiency In the paper, Staats and Upton describe how Wipro first launched its lean initiative in 2004 with a core team of managers.... View Details
- 12 Sep 2022
- Research & Ideas
When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment
breakthroughs may hit the discard pile before companies can evaluate them in full—causing companies to miss out on big competitive leaps, write the researchers in their working paper. Lane, who is affiliated with the Laboratory for Innovation Science at Harvard (LISH),... View Details
- 23 May 2018
- Research & Ideas
How to Know If Your Neighborhood Is Being Gentrified
familiar arguments both for and against. Private developers and other supporters argue that new restaurants and retail shops, high-rise housing, and other spruce-ups revitalize communities by attracting outside investment and luring new... View Details
Keywords: by Dina Gerdeman
- 14 Jun 2021
- Op-Ed
When Your Nerves Get the Best of You, Change the Narrative
When I first started teaching executive education classes at Harvard Business School, I was part of a team of five professors who conducted one-week programs for leaders of businesses from all across the globe. Most of my colleagues had... View Details
Keywords: by Francesca Gino
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
Teaching a case study on the National Geographic Society for the first time, HBS professor David A. Garvin walks out to the middle of the horseshoe-shaped classroom and asks his students, "How many of you have familiarity with... View Details
- 11 Apr 2022
- Research & Ideas
A World of Difference: What Keeps Companies from Becoming More Inclusive
pushes us in the wrong direction toward something that is fundamentally familiar and comfortable." Frei: I grew up in a house where judgment was a delicacy, so I instinctively go straight to judgment. It’s the trait I like least in... View Details
Keywords: by Jen McFarland Flint
- 19 May 2015
- First Look
First Look: May 19
dominance, with income. Given familiar functional form assumptions on utility and the distributions of ability and preferences, a simple statistic for the effect of preference heterogeneity on marginal tax rates is derived. Numerical... View Details
Keywords: Sean Silverthorne
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
University, where senior and retired executives learn to develop leadership skills in the service of solving large social problems. Many of the examples in the book come from her experience leading that program. Sean Silverthorne: We’re all View Details
Keywords: by Sean Silverthorne
- 17 Jun 2011
- HBS Case
KFC’s Explosive Growth in China
brought on board were also close in a way Shelman found surprising when she spent time with them when researching the case. "There was huge camaraderie evident in the way that the top management team interacted with each other they... View Details
- 22 Feb 2022
- News
A World of Difference
often pushes us in the wrong direction toward something that is fundamentally familiar and comfortable. Difference is not that. You need curiosity and courage to understand something differently and to learn from it. In addition,... View Details
Keywords: Jen McFarland Flint
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
preselected assortment. Q: The company did a serious amount of homework before entering the United States, including sending 50 British executives to live with California families. But it seems the advance team didn't learn all that it... View Details
- Web
Design Thinking Course | HBS Online
Syllabus Enrollment Stories FAQs Enroll Now Key Concepts Approach problems using structured methods of gathering observations, breaking cognitive fixedness, and generating creative ideas for solutions Apply creative solutions and behavior-change analysis to innovation... View Details
- 19 Oct 2010
- First Look
First Look: October 19, 2010
Diversity in Experience and Team Familiarity on Team Performance Authors:Robert S. Huckman and Bradley R. Staats Publication:Manufacturing and Service Operations Management... View Details
Keywords: Sean Silverthorne
- 27 Apr 2021
- Research & Ideas
IPO or M&A? How Venture Capital Shapes a Startup's Future
company to a larger one. In contrast, startups funded by a VC syndicate with less familiar co-investors are most likely to exit through a potentially splashy IPO that could let founders retain more control, says Harvard Business School... View Details
Keywords: by Rachel Layne
- 04 Dec 2012
- First Look
First Look: December 4
to expressing powerful insights simply, concisely, and memorably led to the remarkable influence of Getting to Yes, which has sold over eight million copies and has spawned endless academic and popular offshoots. While the most familiar... View Details
Keywords: Carmen Nobel
- 02 Mar 2016
- News
David Moss is Rewriting History
commonly encounter in history textbooks—faced and the circumstances, public and private, that influenced their decisions. This is not how the 51-year-old professor was taught American history when he was growing up in upstate New York. But the approach is immediately... View Details
Keywords: April White