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Show Results For
- All HBS Web
(394)
- People (1)
- News (145)
- Research (149)
- Events (1)
- Multimedia (5)
- Faculty Publications (69)
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- 28 Jul 2008
- Research & Ideas
Making the Decision to Franchise (or not)
From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it... View Details
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
data-id=_/AEj4uxRw9JpybYcAgQmw][/div] The computer even beat out the joke recommendations of close friends and spouses, a comedy of human errors that surprised the research team. They figured people would have a better handle on something as subjective and personal as... View Details
Keywords: by Dina Gerdeman
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. According to Brown, it’s important for senior executives to possess a combination of what she calls “aesthetic intelligence” and “aesthetic empathy”—good... View Details
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
when the soap wasn’t foamy,” Hussam says. And because all people in the experiment ate meals with their hands, they were turned off by heavily perfumed soap, which interfered with the taste of their food. So the experiment avoided... View Details
Keywords: by Carmen Nobel
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
decided to promote the idea of wine tastings from home. Customers can order a tasting package from the company website, including the wine, tasting notes and a link to a video... View Details
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
competitive by integrating activities and coordinating resources across national borders. At the same time, they also need to be sensitive and responsive to national differences in consumer tastes and government requirements, for example.... View Details
Keywords: by Cynthia Churchwell
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
founded by billionaire Branson, wants to sell short, suborbital flights, in which passengers get a taste of zero gravity and see the Earth’s curvature. Virgin Galactic’s SpaceShipTwo commercial vehicle made its inaugural trip into space... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
transaction. "It functions that way for the same reason that eBay doesn't buy all of the products offered on its website," says Hagiu. "There's just too much stuff and too much risk. It can grow much faster and serve a wider range of View Details
Keywords: by Julia Hanna
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
tasting and flavor pairings, and chocolate decoration techniques. "It involves being a leader in connoisseurship and giving our customers a real, value-added experience by learning and connecting with the category," Koen... View Details
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
to bolster and enhance the taste of nearly all processed foods because manufacturing techniques weaken the real flavors. The development of those added flavors requires a high degree of customization and expertise, and the practice... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
subscribers even as they grow older and their tastes change. A: MySpace will evolve with its users. It relies on user content, so this is bound to happen. As member tastes grow up, so will their profiles. Of... View Details
- 30 Sep 2015
- Research & Ideas
Political Polarization: Why We All Just Can't Get Along
That’s actually good news because it’s harder to change people’s taste preferences than it is beliefs,” says Minor, joking that he’s been trying to change his daughter’s food tastes for years. Minor used a... View Details
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Learning to Become a Taste Expert By: Latour, Kathryn A., and John A. Deighton Abstract—Evidence suggests that consumers seek to become more expert about hedonic products to enhance... View Details
Keywords: Dina Gerdeman
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
upper Amazon, they brought people a taste of America, along with the promise of freedom and prosperity. The end of the Cold War signaled victory for Brand America. As closed economies opened up to foreign trade and investment, Brand... View Details
Keywords: by Sean Silverthorne
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn A. Latour... View Details
Keywords: Dina Gerdeman
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its "known" product line: In... View Details
Keywords: by Julia Hanna
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
emotions. Bruce Harreld (Entrepreneurial Management) I met Steve Jobs many times over twenty years, and one word always comes to mind—passion. Steve was always passionate about everything he did. No detail was too small to escape his passion for what he called... View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
however, offers a different model that consumers are beginning to embrace. "Our outlets encourage browsing and we sell at a fixed price." Jain cited a challenge familiar to any retailer in any country: difficulty managing inventory in a market where View Details