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Show Results For
- All HBS Web
(396)
- People (1)
- News (145)
- Research (150)
- Events (1)
- Multimedia (5)
- Faculty Publications (71)
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- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. According to Brown, it’s important for senior executives to possess a combination of what she calls “aesthetic intelligence” and “aesthetic empathy”—good... View Details
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
What do Porsche fanatics, a video game hater, and a person who cooked two weeks' worth of meals in a rice cooker have in common? They are all "extreme consumers"—those whose tastes are so out there that mainstream market researchers tend... View Details
Keywords: by Michael Blanding
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
food either at large outdoor markets or at local grocery stores. At the outdoor markets, shoppers fended for themselves, relying on their senses. They eyed, touched, sniffed, and even tasted the goods to guide their purchasing... View Details
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
decided to promote the idea of wine tastings from home. Customers can order a tasting package from the company website, including the wine, tasting notes and a link to a video... View Details
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
data-id=_/AEj4uxRw9JpybYcAgQmw][/div] The computer even beat out the joke recommendations of close friends and spouses, a comedy of human errors that surprised the research team. They figured people would have a better handle on something as subjective and personal as... View Details
Keywords: by Dina Gerdeman
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
founded by billionaire Branson, wants to sell short, suborbital flights, in which passengers get a taste of zero gravity and see the Earth’s curvature. Virgin Galactic’s SpaceShipTwo commercial vehicle made its inaugural trip into space... View Details
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
when the soap wasn’t foamy,” Hussam says. And because all people in the experiment ate meals with their hands, they were turned off by heavily perfumed soap, which interfered with the taste of their food. So the experiment avoided... View Details
Keywords: by Carmen Nobel
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
competitive by integrating activities and coordinating resources across national borders. At the same time, they also need to be sensitive and responsive to national differences in consumer tastes and government requirements, for example.... View Details
Keywords: by Cynthia Churchwell
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
tasting and flavor pairings, and chocolate decoration techniques. "It involves being a leader in connoisseurship and giving our customers a real, value-added experience by learning and connecting with the category," Koen... View Details
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its "known" product line: In... View Details
Keywords: by Julia Hanna
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
emotions. Bruce Harreld (Entrepreneurial Management) I met Steve Jobs many times over twenty years, and one word always comes to mind—passion. Steve was always passionate about everything he did. No detail was too small to escape his passion for what he called... View Details
- 24 Apr 2007
- First Look
First Look: April 24, 2007
journalists. Contemporaries complained that Luce was cultivating "middlebrow" cultural tastes instead of striving for journalistic excellence. Nevertheless, Luce's media empire continues to endure into the 21st century, shaping... View Details
Keywords: Sean Silverthorne
- 18 Sep 2013
- Research & Ideas
Excerpt: Manufacturing Morals
activity that most people at the School gradually come to expect. School members' ability to spot such changes underlines the care with which grounds are maintained but also suggests an acquired taste for expecting neatness. That most... View Details
Keywords: Education
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
would expect that the temptation would be to continue to play your strong suit and try and express your own taste and your ideas because it’s worked for you for 50 years. The second issue you’d expect of anybody in this situation would be... View Details
Keywords: by Christina Pazzanese
- 27 Aug 2013
- First Look
First Look: August 27
whether media outlets are favoring their own authors because these are the authors that their readers prefer or simply because they are trying to collude. We provide a test to distinguish between these two potential mechanisms and present evidence that this is because... View Details
Keywords: Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
tastes rather than collusion-the effect of connections is present both for authors who began writing for a media outlet before and after the book release. We then investigate other determinants of expert reviews. Relative to consumer... View Details
Keywords: Carmen Nobel
- 08 Nov 2016
- First Look
November 8, 2016
of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained by regulation, tradition, and different capabilities than those demanded by changing... View Details
Keywords: Sean Silverthorne
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
to bolster and enhance the taste of nearly all processed foods because manufacturing techniques weaken the real flavors. The development of those added flavors requires a high degree of customization and expertise, and the practice... View Details
Keywords: by Stefan Thomke & Eric Von Hippel