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- All HBS Web
(1,507)
- People (3)
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- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
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- 01 Oct 1999
- News
Four Promoted to Full Professor
Clayton M. Christensen has a joint appointment in the Technology and Operations Management and General Management units. His research focuses on the management of technological innovation, developing organizational capabilities, and finding new View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 01 Dec 2010
- News
Making a Difference
the image of women as victims in conflict zones and reshaping development programs targeted at poor countries. As a deputy director at the Council on Foreign Relations in New York, she is uniquely positioned to see her ideas through.... View Details
- 01 Dec 2016
- News
The Future of Books
Traditionally, publishing has been a business-to-business industry, selling books to retailers. At Penguin Random House, our greatest priority now is marketing our books directly to readers and getting to know their habits and... View Details
- 25 Jan 2016
- News
Helping Young African Managers Find Their Way Home
the school was,” he recalls. “They were all going after the same target audience, the same speakers, the same sponsors. It just wasn’t very efficient. So I thought, Why don’t we put something together that’s agnostic of which school you... View Details
Keywords: Constantine von Hoffman
- 15 May 2020
- News
New Menu
its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically by 2030; alternative... View Details
- 01 Apr 2002
- News
HBS Alumni Association Board of Directors: President's Report
electronic newsletter for alumni as well as to revamp the Web site, a project that has already begun. Finally, the committee has offered critical feedback in the area of targeted marketing that will help the... View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
- 01 Sep 2004
- News
Survey Spotlights HBS Experience
marking a reunion year in 2003 plus graduates of the Class of 2001. The overall response rate was 31 percent. The results of the survey will help the School shape a wide range of programs and activities targeted toward prospective and... View Details
- 04 Feb 2016
- News
From Super Bowl to STEM Bowl
families. Led by Santa Clara University professor Juan Montermoso (DBA 1977), a member of the Community Partners team, SCU business students developed plans to engage area technology firms as partners or sponsors as well as create a View Details
- 01 Dec 2010
- News
Additional alumni books for your consideration.
as money-market funds. Islands of Profit in a Sea of Red Ink: Why 40% of Your Business Is Unprofitable, and How to Fix It by Jonathan L.S. Byrnes (DBA ’80) (Penguin Portfolio) Given the uncomfortable truth that it’s possible, even easy, to have every manager meet or... View Details
- 01 Jun 1996
- News
New Initiatives in MBA Recruiting
These events offer a unique opportunity for companies to target a new group of HBS students, since most members of the January cohort will have their initial dialogue with firms over the summer." Fall Interviews Introduced This fall, when... View Details
- 01 Aug 2001
- News
HBS Alumni Association Board of Directors: President's Report
for the School, how HBS might catalogue all its continuing education offerings, how best to market the current programs, and what new programs might be added to the menu. The School now offers three continuing education programs... View Details
Keywords: John Hoffman
- 11 Jan 2019
- News
Case Study: Beating Bias
establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says: Media companies could license the product to enable more robust user-generated discussion within the... View Details
Keywords: Jen McFarland Flint
- 01 Jun 1997
- News
MBA Program:Rapid Innovation in '96
we want to convey." Marketing efforts will include creating new publications targeted at specific audiences, as well as sending HBS representatives to colleges and universities to discuss business-education... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
result was performance declines relative to our control group.” Read more about From Chalkboards to Chatbots Ayelet Israeli Ayelet Israeli Will Large Language Models Replace Traditional Market Research? LLMs could serve as a more... View Details
Keywords: April White
- 01 Mar 2017
- News
How Deep Brain Stimulation Could Change Medicine
electrodes deliver pulses that spur the release of neurotransmitters, the chemicals that stimulate the neurons that carry messages throughout the brain. This targeted approach gives Bennet hope that Harmoni can benefit not only people... View Details
Keywords: Janelle Nanos
- 01 Dec 2009
- News
Robert Goodwin
marketing, five days from your head IT person, and so on. Why is this approach an advantage? Three reasons: First, the organizations we partner with get more diverse expertise targeted at their specific needs. Second, for individual... View Details
- 01 Dec 2009
- News
The Fab Four
submitted were quite a bit different from what they first showed me.” A member of Staples’ original management team, Krasnow is currently a domain expert in marketing at Highland Capital Partners, a Boston-based venture capital firm. I... View Details
- 01 Mar 2004
- News
Toy Story
one was surprised. On the retail side, the large discount chains — WalMart and Target in particular — had steadily taken market share from specialty toy stores, in some cases using toys as a loss leader to... View Details