Publications

01 Dec 2013
News

To Market, to Market

donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details

Keywords: Scientific Research and Development Services

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

executives need to figure out how the product, labor, and capital markets work—and don't work—in their target countries. This will help them understand the differences between home View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

06 Dec 2010
Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

emerging economies? What are the best ways to leverage local resources? How Do I Identify Opportunities In Emerging Markets? Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs, and investors identify and... View Details

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

March 2022
Case

DealShare: Social E-Commerce for the Indian Mass Market

By: Krishna G. Palepu and Malini Sen

Launched in September 2018, e-retail startup DealShare has created a tech-enabled model for the Indian mass market that allows customers to buy together, save money on good quality goods, and at the same time have fun. It targets customers who are still getting used to... View Details

Keywords: Business Model; Disruption; Trends; Talent and Talent Management; Customer Focus and Relationships; Value; Cost vs Benefits; Value Creation; Internet and the Web; India

September 2016
Article

Whitened Résumés: Race and Self-Presentation in the Labor Market

By: Sonia K. Kang, K. A. DeCelles, András Tilcsik and Sora Jun

Using interviews, a laboratory experiment, and a résumé audit study, we examine racial minorities’ attempts to avoid anticipated discrimination in labor markets by concealing or downplaying racial cues in job applications, a practice known as "résumé whitening."... View Details

Keywords: Prejudice and Bias; Selection and Staffing; Job Search; Race

Find at Harvard

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the... View Details

Keywords: by Sarah Jane Gilbert

Web

Video Clips - Creating Emerging Markets

India, assesses the base of the pyramid market and the need to respect the dignity of those consumers. Duration: 02:08 Seema Aziz Seema Aziz Building Brands Seema Aziz, the founder of Sefam, the first high-quality fabric manufacturer in... View Details

Learning to Successfully Hire in Online Labor Markets

Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value... View Details

17 Jan 2008
Research & Ideas

If Marketing Experts Ran Elections

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the... View Details

Keywords: by John A. Quelch

March 2023
Article

Learning to Successfully Hire in Online Labor Markets

By: Marios Kokkodis and Sam Ransbotham

Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value of... View Details

Keywords: Selection and Staffing; Analysis; Decision Choices and Conditions

Find at Harvard

June 2024
Article

Oral History and Business History in Emerging Markets

By: Geoffrey Jones

This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details

Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research

Read Now

November 2020 (Revised September 2021)
Case

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez

Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of... View Details

Keywords: Printing; Ink; Subscription Model; Customers; Information Infrastructure; Service Delivery; Business Model; Disruption; Growth and Development Strategy

September 2020 (Revised July 2022)
Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

30 May 2000
Research & Ideas

Market Makers Bid for Success

In late February, Harvard Business School professor Bill Sahlman spoke with two former MBA students, Scott Randall ('87) and Glen Meakem ('91), to discuss their perspectives on organizing markets in a new and evolving economy and what... View Details

Keywords: by Staff; Web Services; Technology

Research Summary

Making Markets Work: An Executive Education Program for Africa

By: Debora L. Spar

In the last decades of the 20th century economic growth was distributed unevenly across the world. While some countries experienced sustained and unprecedented prosperity, others fell further and further behind. This widening gap was particularly evident in Africa,... View Details

July 1993 (Revised November 1993)
Case

European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering

By: Jeffrey F. Rayport

The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing... View Details

Keywords: Bonds; Marketing Strategy; Capital Markets; Banks and Banking; Banking Industry; Europe