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Publications

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  • All HBS Web  (134)
    • News  (23)
    • Research  (95)
    • Multimedia  (1)
  • Faculty Publications  (54)

Show Results For

  • All HBS Web  (134)
    • News  (23)
    • Research  (95)
    • Multimedia  (1)
  • Faculty Publications  (54)
← Page 5 of 134 Results →
  • 01 Jun 2007
  • News

Students Top Marketing Contest

In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford, and Sloan. With the teams... View Details
Keywords: Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
  • Web

Faculty - Institute For Strategy And Competitiveness

Thermo Fisher Scientific, and a supervisor of Taiwan Semiconductor Manufacturing Company. Read More about Michael Porter William W. George, Professor of Management Practice William W. George, Professor of... View Details
  • 01 Dec 2011
  • News

Li & Fung's Global Footprint

entrepôt to China. After the Communists came to power in 1949, Hong Kong had to transform itself as a manufacturing center, and our company changed to one of exporting what Hong Kong produced. It built its reputation exporting... View Details
Keywords: Roger Thompson; Miscellaneous Manufacturing; Miscellaneous Manufacturing; Miscellaneous Manufacturing
  • 02 Sep 2016
  • News

Building a Legacy

me is to build new things. I get very bored. And I would say, while I didn’t well in college I did well in learning the import policy of India, which were three fat books, and I knew them backwards. “Slowly, I moved away from my View Details

    Theodore W. Waitt

    Waitt built one of the most successful computer manufacturers and sellers in the US. Along with Dell, Gateway became a pioneering force in using direct mail and the Internet to sell personal computers. Though Gateway has often lagged the... View Details
    Keywords: Computers & Electronics
    • 01 May 2008
    • Research & Ideas

    The Marketing Challenges of the China Olympics

    events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details
    Keywords: by John Quelch; Sports
    • 02 Feb 2004
    • Research & Ideas

    Where Does Apple Go From Here?

    different product life cycles. Making the transition has been extremely hard. What made the iPod transition easier is that the iPod began as a PC peripheral, even though it's ultimately a consumer electronics product. Although it took him... View Details
    Keywords: by Sean Silverthorne
    • 19 Nov 2001
    • Research & Ideas

    Alfred Chandler on the Electronic Century

    period a small number of followers entered the new path. The inability of the British, French, Italian, and then German companies to compete with IBM's mainframes and the plug-compatibles in the 1970s and IBM and its PC clones in the... View Details
    Keywords: by Alfred D. Chandler, Takashi Hikino & Andrew Von Nordenflycht; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing
    • 05 Feb 2009
    • Research & Ideas

    In Praise of Marketing

    additional millions of poor people to buy in. As prices have fallen, Asian brands such as Asus and Acer of Taiwan have gained share while IBM sold its PC business to Lenovo. “Critics of marketing tend to... View Details
    Keywords: by John Quelch; Advertising
    • 16 Dec 2008
    • First Look

    First Look: December 16, 2008

    theoretical explanation for workplace silence based on implicit theories of voice.   Cases & Course MaterialsASUSTek Computer Inc. Eee PC (A) Harvard Business School Case 609-011 ASUSTek Computer was the world's largest View Details
    Keywords: Sean Silverthorne
    • 28 Nov 2007
    • Research & Ideas

    B2B Branding: Does it Work?

    ingredient brand. It makes zero sales to end consumers, yet Intel built a consumer demand pull for its chips that required every PC manufacturer to incorporate them and to advertise Intel Inside on their... View Details
    Keywords: by John Quelch; Consumer Products
    • 20 Nov 2007
    • First Look

    First Look: November 20, 2007

    to as "user-centered design." Yet, analysis of design-intensive manufacturers such as Alessi, Artemide and other leading Italian firms, show that their innovation process hardly starts from a close observation of user needs and... View Details
    Keywords: Martha Lagace
    • 15 Sep 2009
    • First Look

    First Look: September 15

    http://harvardbusiness.org/search/210020/ The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co. Harvard Business School Case 610-003 When L.C. Tu receives an emergency order, he is... View Details
    Keywords: Martha Lagace
    • 01 Apr 2001
    • News

    Beyond Accommodation

    thought it would allow me to have a direct impact for a while.” The interesting business model that attracted Gibbons to NIB was also the organization’s weak point only a few years earlier. As a nonprofit organization established by the federal government to provide... View Details
    Keywords: Margie Kelley; AT&T; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
    • 29 Aug 2006
    • First Look

    First Look: August 29, 2006

    Business School Case 706-496 Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will... View Details
    Keywords: Sean Silverthorne
    • 01 Dec 2014
    • News

    Five Degrees of Doriot

    Baker Library Historical Collections In the fall, the Baker Library / Bloomberg Center debuted an exhibit tracing the life of Georges Doriot (MBA 1922), one of HBS’s most storied professors. Well known by students for his popular View Details
    Keywords: Dan Morrell; George Doriot; Educational Services
    • 01 Feb 2000
    • News

    Better Mousetraps: At Product Design Fair, Student Ideas Get Real

    dot-coms, to security windows, to a PC for children, to a gadget that makes the knot in neckties. Nine corporations, including General Motors, Veridicom, Anderson Windows, FitSense Technology, and Lynx System Developers, sponsored student... View Details
    Keywords: Margie Kelley
    • 17 Mar 2011
    • Research & Ideas

    Harvard Business School Faculty Comment on Crisis in Japan

    major DRAM memory chip makers like Samsung and Hynix in Korea, and Powerchip in Taiwan have already stopped quoting prices until they can assess the impact of the earthquake on their supply chains. Anisotropic conductive film is a key... View Details
    Keywords: Re: Multiple Faculty
    • 21 Oct 2008
    • First Look

    First Look: October 21, 2008

    Asian industrial cluster with global scope which has no participants or competitors in the West. The case can also be used to expose students to the global supply chain for key information technology components. Taiwan and Korea are today... View Details
    Keywords: Martha Lagace
    • 27 Feb 2007
    • First Look

    First Look: February 27, 2007

    Microsoft—and some of his colleagues were on a flight to Austin, Texas, where they had an appointment with Michael Dell, CEO of Dell Computer. The purpose of the visit was to convince Dell to manufacture Xbox videogame consoles running... View Details
    Keywords: Martha Lagace
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