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July 1993
Teaching Note

Acer Incorporated TN

By: David B. Yoffie

Teaching Note for (9-691-104). View Details

Keywords: Computer Industry; Taiwan

June 1991 (Revised April 1993)
Case

Acer, Inc.

By: Robert H. Hayes

Acer is undergoing two major transitions at the time of this case: from a small, entrepreneurially-run company to a large professionally-run one; and from a largely domestic company to a multinational one. After a decade of phenomenal growth, it is now facing a major... View Details

Keywords: Transition; Motivation and Incentives; Multinational Firms and Management; Business Growth and Maturation; Employees; Resignation and Termination; Cross-Cultural and Cross-Border Issues; Diversity; Computer Industry; Taiwan

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November 2002 (Revised May 2003)
Case

DaChan Great Wall Group

By: Ray A. Goldberg and Cate Reavis

Describes the challenges facing a leading Taiwanese agribusiness concern as it competes in an increasingly complex business environment in China. View Details

Keywords: Agribusiness; Brands and Branding; Competition; Agriculture and Agribusiness Industry; Taiwan; China

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June 1998 (Revised February 2017)
Supplement

Luna Pen (C)

By: Kathleen McGinn and Michael Wheeler

Supplements the (A) and (B) cases. View Details

Keywords: Taiwan; Germany

January 2013 (Revised May 2013)
Case

Kunshan, Incorporated: The Making of China's Richest Town

By: William C. Kirby, Nora Bynum, Tracy Yuen Manty and Erica M. Zendell

In 1980, the city of Kunshan was mere countryside, registering neither on the Chinese government's nor the international business community's radar. By 2010, Kunshan had become the richest city per capita in China and a global technology powerhouse, home to companies... View Details

Keywords: Foreign Investment; Entrepreneurship; Competition; Emerging Markets; FDI; Cross-Cultural and Cross-Border Issues; Innovation Leadership; Technology Industry; China; Taiwan Strait

May 2012
Case

Quietly Brilliant: Transformational Change at HTC

By: Michael L. Tushman and Kerry Herman

The case examines smartphone maker HTC's 2006 decision to become a branded company. The case focuses on the cultural and organizational shifts HTC underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market... View Details

Keywords: Globalized Firms and Management; Organizational Structure; Cross-Cultural and Cross-Border Issues; Telecommunications Industry; Taiwan

September 2008 (Revised October 2012)
Case

Tong Lung Metal Industry Co., Ltd.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien, Ho Howard Yu and Yu-Shian Chiang

Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more... View Details

Keywords: Globalized Markets and Industries; Job Cuts and Outsourcing; Brands and Branding; Corporate Strategy; Industrial Products Industry; Taiwan

June 2001
Teaching Note

Taiwan: "Only the Paranoid Survive" TN

By: Bruce R. Scott

Teaching Note for (9-700-039). View Details

Keywords: Taiwan

January–February 2013
Article

Will Our Partner Steal Our IP?

By: Willy C. Shih and Jyun-Cheng Wang

This fictionalized case looks at the spillover of intellectual property (IP) from a critical component supplier to an original equipment maker in the Chinese auto industry. What are the challenges to holding on to proprietary know-how when a customer wishes to use... View Details

Keywords: Intellectual Property Management; Intellectual Property; Auto Industry; Electronics Industry; China; Taiwan

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November 2010 (Revised January 2011)
Case

The Tzu Chi Foundation's China Relief Mission

By: Herman B. Leonard and YiKwan Chu

Tzu Chi is one of the largest charities in Taiwan, and one of the swiftest and most effective relief organizations internationally. Rooted in the value of compassion, the organization has many unusual operating features -- including having no long term plan. This case... View Details

Keywords: Leadership; Crisis Management; Service Delivery; Mission and Purpose; Religion; Natural Disasters; Nonprofit Organizations; Welfare; China; Taiwan

July 1990
Article

Continuity and Change in Modern China: Chinese Economic Planning on the Mainland and on Taiwan, 1943-1958

By: William C. Kirby

Keywords: Change; Economics; Planning; China; Taiwan

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June 1996 (Revised February 2017)
Supplement

Luna Pen (D)

By: Kathleen McGinn and Michael Wheeler

Supplements the (A) and (B) cases. View Details

Keywords: Taiwan; Germany

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

September 2008
Teaching Note

Chi Mei Optoelectronics (TN)

By: Willy C. Shih

Teaching Note for [608-123]. View Details

Keywords: Diversification; Information Technology; Market Entry and Exit; Standards; Industry Clusters; Supply Chain; Production; Experience and Expertise; Biotechnology Industry; Chemical Industry; Taiwan; Asia; Korean Peninsula; China

January 1998 (Revised April 2001)
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details

Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan

2011
Article

Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia

By: Michael Zhang and Feng Zhu

In this paper, we examine the causal relationship between group size and incentives to contribute in the setting of Chinese Wikipedia, the Chinese language version of an online encyclopedia that relies entirely on voluntary contributions. The group at Chinese Wikipedia... View Details

Keywords: Rights; Motivation and Incentives; Internet and the Web; Valuation; Groups and Teams; Knowledge Sharing; Behavior; Satisfaction; Size; Government and Politics; Economics; Information Technology Industry; Hong Kong; Taiwan; Singapore

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October 1999
Teaching Note

Acer America: Development of the Aspire TN

By: Christopher A. Bartlett

Teaching Note for (9-399-011). View Details

Keywords: Computer Industry; United States; Taiwan

06 Feb 2012
Research & Ideas

Kodak: A Parable of American Competitiveness

list" of strategic capabilities for the country to focus on, with great success. Today China has captured the supply chain in the electronics industry and will be a dominant player for years to come. Likewise, Taiwan is a relatively... View Details

Keywords: by Dina Gerdeman; Manufacturing

2011
Article

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

By: Ethan S. Bernstein and Frank J. Barrett

How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details

Keywords: Dynamic Capabilities; Strategic Change; Jazz; Jazz Mindset; Improvisation; Innovation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Knowledge Use and Leverage; Leading Change; Leadership Style; Leadership; Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizations; Creativity; Strategy; Auto Industry; Banking Industry; Bicycle Industry; Computer Industry; Consulting Industry; Consumer Products Industry; Education Industry; Electronics Industry; Entertainment and Recreation Industry; Financial Services Industry; Food and Beverage Industry; Health Industry; Information Technology Industry; Manufacturing Industry; Music Industry; Pharmaceutical Industry; Retail Industry; Semiconductor Industry; Service Industry; Technology Industry; United States; Japan; Taiwan; Europe; Asia

October 2024 (Revised June 2025)
Case

Nvidia

By: Andy Wu and Matt Higgins

This case study examines Nvidia's strategic pivot from gaming GPUs to becoming a leader in general-purpose computing and AI. It explores how Nvidia leveraged its GPU architecture to dominate the growing fields of data center acceleration and AI training, outpacing... View Details

Keywords: Strategy; Technological Innovation; AI and Machine Learning; Product Development; Manufacturing Industry; Technology Industry; Electronics Industry; United States; China; Taiwan

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