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Taiwan
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- June 1996 (Revised February 2017)
- Supplement
Luna Pen (D)
By: Kathleen McGinn and Michael Wheeler
Supplements the (A) and (B) cases. View Details
- November 1995 (Revised February 2017)
- Case
Luna Pen (A)
By: Kathleen McGinn and Michael Wheeler
Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm. View Details
- November 1995 (Revised February 2017)
- Supplement
Luna Pen (B)
By: Kathleen McGinn and Michael Wheeler
Presents a series of multiple choice options to be distributed and discussed in class. View Details
Keywords: Decisions; Strategy; Negotiation Tactics; Performance Evaluation; Gender; Culture; Power and Influence; Germany; Taiwan
- July 1993
- Teaching Note
Acer Incorporated TN
By: David B. Yoffie
Teaching Note for (9-691-104). View Details
- May 1992
- Teaching Note
McDonnell Douglas and Taiwan Aerospace, Teaching Note
- February 1992
- Case
McDonnell Douglas and Taiwan Aerospace
- June 1991 (Revised April 1993)
- Case
Acer, Inc.
By: Robert H. Hayes
Acer is undergoing two major transitions at the time of this case: from a small, entrepreneurially-run company to a large professionally-run one; and from a largely domestic company to a multinational one. After a decade of phenomenal growth, it is now facing a major... View Details
- Research Summary
Current Research
By: William C. Kirby
Doing business in China in the early 21st century
Chinese companies and consumer markets
Chinese Universities: Leaders of the 21st Century?
The enduring role of State-Owned Enterprises in China
Business, political, and cultural... View Details
- Teaching Interest
Immersive Field Course: China and Taiwan
By: Willy C. Shih
I designed this course to enable students to examine cross-strait issues between the Peoples Republic of China and the Republic of China—(Taiwan) at a critical juncture. Many products produced for the global marketplace—televisions, computers and computer components,... View Details
- Teaching Interest
Strategy and Technology (Elective Curriculum)
By: David B. Yoffie
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details