Switching Costs - Publications - Faculty & Research

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Advisory Board - Entrepreneurship

company Excara and switched to selling enterprise software for managing product content. In 2002, he started two nonprofits in response to the sexual abuse crisis in the Catholic Church. He is currently acting VP of Product Strategy for... View Details

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Research - Private Capital Project

Research Research 2025 Working Paper Performance Capital Flows in DC Pensions By: Bryan Gutierrez Cortez, Victoria Ivashina and Juliana Salomao Are defined contribution (DC) pension funds' capital flows sensitive to performance? We examine pressures from individual... View Details

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Research - Behavioral Finance & Financial Stability

risk and the cost of equity (the beta anomaly): As firms lever up, the overall cost of capital falls as leverage increases equity beta, but as debt becomes riskier the marginal benefit of increasing equity... View Details

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

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Balancing Work & Life - Alumni

meal delivery, and more. Important note: Take care of your support team. Remember it may be cheaper – and more rewarding to all parties concerned – to offer attractive wages and benefits that to incur the switching View Details

15 Jan 2013
First Look

First Look: January 15

markets also plays a causal role in shifting investments to more novel startups-by lowering the cost of experimentation for early stage investors and allowing them to make riskier, and more novel, investments. Paper:... View Details

Keywords: Sean Silverthorne

25 Aug 2003
Research & Ideas

Why IT Does Matter

the Internet, the cost of communications was seen as limiting IT's wider use. Packet switching was invented as a way to digitize voice, data, and video in a matter that enabled digital computers (and its... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

new service increases. As he puts it, "Value to the subscriber base will increase as the frame of reference in which the subscriber determines value switches away from prior cost." He also suggests that positioning a new service... View Details

Keywords: by James Heskett

20 Nov 2012
First Look

First Look: November 20

advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of... View Details

Keywords: Sean Silverthorne

18 Apr 2000
Research & Ideas

Learning in Action

Pinkham Notch, NH to test a new version of the boot. Participants were put in groups based on foot size, given two to three pairs of boots — the new Cresta Hiker, as well as the very best competitive offerings — and were instructed to hike, View Details

Keywords: by David A. Garvin

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

moving target, potential customers are wary of costs and implementation complexities, and use cases, while powerful, are still lacking in many areas. Take advantage of uncertainty All this uncertainty is a fertile breeding ground for... View Details

Keywords: by Rocio Wu

05 Mar 2019
Blog Post

Part 2: Military Transition and the JD/MBA - The Path to Your Goals

veterans, and facilitate externally-funded fellowships like the Black Family Fellowship, Timothy Day Fellowship, and others. Individual financial circumstances dictate much of the extent of this tradeoff, but you should also consider the opportunity View Details

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

leading research universities, low cost or highly trained labor, and geographic bounty. Understanding how clusters work can help governments develop effective policies for creating them, as well as direct entrepreneurs to the best... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

the same cost and much higher benefits. And so, part of what marketing does is ask, "What's absolutely necessary to make this product attractive to consumers? Do we have to add all these bells and whistles? Or do consumers just... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

belted bias entailed "a certain amount of development and improvement, but nothing major. It was pretty much business as usual."11 Firestone's investment in radials, it appears, also followed the pattern of business as usual. When the automakers View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

expensive natural disasters risk the planet on which we depend, and are already triggering immense geopolitical ramifications and population displacement amid costs to human health, food security, and water availability. Weigh that... View Details

22 Jul 2019
Book

How to Be a Digital Platform Leader

switching costs, multihoming is hard, which makes it complicated for firms or individual users to switch from one platform to another. The next criterion we identify is relatively homogenous products and a... View Details

Keywords: by Martha Lagace

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

not an option, this process helped companies share implementation costs and leverage each other’s competencies to discover new ways of doing things. Some companies took more extreme measures to support their ecosystem, for example... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

Web

2024 Reunion Presentations - Alumni

focus on entrepreneurial actors trying to deliver better health and education outcomes at a lower cost and requiring less time to more people. He also will discuss the role of ventures in addressing climate change. Some of the... View Details

Publications