Publications

2007
Chapter

Behavioral Corporate Finance: A Survey

By: Malcolm Baker, Richard Ruback and Jeffrey Wurgler

Research in behavioral corporate finance takes two distinct approaches. The first emphasizes that investors are less than fully rational. It views managerial financing and investment decisions as rational responses to securities market mispricing. The second approach... View Details

Keywords: Decisions; Prejudice and Bias; Debt Securities; Financial Management; Price; Theory; Investment; Problems and Challenges; Behavioral Finance; Corporate Finance

2005
Working Paper

Silent Saboteurs: How Implicit Theories of Voice Inhibit the Upward Flow of Knowledge in Organizations

By: James R. Detert and Amy C. Edmondson

This article examines, in a series of three studies, how people working in organizational hierarchies wrestle with the challenge of upward voice. We first undertook in-depth exploratory research in a knowledge-intensive multinational corporation in which employee input... View Details

Keywords: Prejudice and Bias; Working Conditions; Knowledge Management; Attitudes; Organizational Culture

September 20, 2004
Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details

Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact

2003
Book

Business History Around the World

By: Franco Amatori and Geoffrey Jones

This book offers the first in-depth international survey of current research and debates in business history. It provides wide-ranging surveys of the literature in the United States, Europe, Latin America, Japan and the Chinese-speaking world, and examines... View Details

Keywords: Family Business; Debates; Business History; Body of Literature; Surveys; Business and Government Relations; Research; China; Japan; Europe; Latin America; United States

Purchase

2001
Chapter

Publicly Funded Science and the Productivity of the Pharmaceutical Industry

By: Rebecca Henderson and Ian Cockburn

U.S. taxpayers funded $14.8 billion of health related research last year, four times the amount that was spent in 1970 in real terms. In this paper we evaluate the impact of these huge expenditures on the technological performance of the pharmaceutical industry. While... View Details

Keywords: Public Sector; Science-Based Business; Research and Development; Sovereign Finance; Pharmaceutical Industry

December 1998
Case

Pioneer Hi-Bred: Turning Seeds Into Factories

By: F. Warren McFarlan and Melissa Dailey

The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details

Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa

Article

U.S. Multinationals in British Manufacturing before 1962

By: G. Jones and Frances Bostock

This article presents a new database on U.S. multinationals active in British manufacturing between 1907 and 1962. Britain was the largest European host economy for U.S. direct investment in manufacturing and the second largest host worldwide. This article identifies... View Details

Keywords: Production; Trade; Foreign Direct Investment; Research and Development; Business Subsidiaries; Policy; Investment; Manufacturing Industry; United States; Great Britain

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

Educators

Purchase

1991
Book

Survey Research Methods

By: J. I. Cash Jr. and J. F. Nunamaker Jr.

Keywords: Information; Surveys; Research

1990
Book

Banks as Multinationals

By: G. Jones

This comparative and international study looks at the origins and business strategies of multinational banks using empirical research from the United States, Japan, Europe and Australia. The authors survey the evolution of multinational banks over time, and suggest a... View Details

Keywords: Banks and Banking; Framework; Multinational Firms and Management; Growth and Development; Surveys; Research; Business Strategy; Japan; Europe; United States; Australia

December 1981 (Revised September 1986)
Background Note

Research Methods in Marketing: Survey Research

By: Robert J. Dolan

Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis. View Details

Keywords: Mathematical Methods; Surveys; Marketing

Educators

Purchase

1980
Chapter

Measuring Consumer Satisfaction Through Survey Research

By: J. Quelch and S. Ash

1977 - 1977
Lecture

Applications of Quantitative Models in Managerial Accounting: A State of the Art Survey

By: Robert Kaplan

Keywords: Cost Accounting; Mathematical Methods