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  • September 2019
  • Supplement

pymetrics (B)

By: John R. Wells and Benjamin Weinstock
In March 2013, pymetrics CEO Frida Polli visited Harvard Business School to listen to a section of MBA students from the class of 2013 discuss her business plan and provide feedback on the tests they had taken to identify career opportunities. Polli had developed a... View Details
Keywords: BrainTech; Hiring; Hiring Of Employees; Recruiting; Personality; Personality Traits; Startup; Start-up; Startups; Start-ups; Employment; Strategic Evolution; Psychodynamics; Psychology; Recruitment; Selection and Staffing; Business Startups; Strategy; Personal Characteristics
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  • 10 May 2004
  • Research & Ideas

Rethink the Value of Joint Ventures

seldom map to realistic approximations of true underlying risks and that coarse rules-of-thumb are used in pretty ad hoc ways. Given the importance of large emerging markets to the future growth of multinationals, I think understanding... View Details
Keywords: by Cynthia Churchwell
  • 02 Oct 2006
  • Research & Ideas

Negotiating in Three Dimensions

Business School and a principal of Lax Sebenius LLC, a negotiation strategy firm. He also serves on the Executive Committee of the Program on Negotiation at Harvard Law School. David A. Lax, a former faculty member at Harvard Business... View Details
Keywords: by Martha Lagace
  • 06 Dec 2010
  • Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

emerging economies? What are the best ways to leverage local resources? How Do I Identify Opportunities In Emerging Markets? Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs, and investors identify and... View Details
  • September 2011 (Revised July 2012)
  • Case

Building Watson: Not So Elementary, My Dear!

By: Willy Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
Keywords: Technological Innovation; Standards; Product Development; Organizational Change and Adaptation; Mathematical Methods; Research and Development; Information Technology
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  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
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  • 11 Sep 2006
  • Research & Ideas

Negotiating When the Rules Suddenly Change

budget, and then scoop up the excess talent. But if the other owners move cautiously in this new terrain, it would be in your interest to aggressively sign stars before the market heats up. Either strategy carries risks. You wouldn't want... View Details
Keywords: by Michael Wheeler; Sports
  • 09 Aug 2004
  • Research & Ideas

A Diagnostic for Disruptive Innovation

established market. Mapping a product's or service's delivery chain can identify opportunities where removing a link from the delivery chain will allow people to do for themselves what they previously had to rely on others to do for them.... View Details
Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
  • 03 Apr 2009
  • Working Paper Summaries

Applying the Care Delivery Value Chain: HIV/AIDS Care in Resource Poor Settings

Keywords: by Joseph Rhatigan, Sachin Jain, Joia S. Mukherjee & Michael E. Porter; Health
  • 23 Feb 2004
  • Research & Ideas

It’s Back to Business-Basics for Nonprofits

the audience, comparing the recent focus on nonprofit strategy to the rise of interest in for-profit strategy in the 1970s. In Bradach's view, the sector is on the front end of a curve, with nonprofits less... View Details
Keywords: by Manda Salls
  • 22 Jul 2014
  • First Look

First Look: July 22

use process mapping and time-driven activity-based costing to measure the costs of treating patients over a complete cycle of care for a specific medical condition. With valid outcome and cost information, managers and clinicians can... View Details
Keywords: Sean Silverthorne
  • November 2015 (Revised February 2016)
  • Case

Allianz Turkey: Focus on the Customer (A)

By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
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  • 08 Dec 2015
  • First Look

December 8, 2015

new urban data sources and illustrate how they can be used to improve the study and function of cities. We first show how Google Street View images can be used to predict income in New York City, suggesting that similar image data can be used to View Details
Keywords: Sean Silverthorne
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

2010) and Karen Dillon, the book uses meaningful corporate and personal anecdotes to extoll the value of theory in finding and creating happiness. "You'll see that without theory, we're at sea without a map or a sextant,"... View Details
  • 2016
  • Working Paper

Foreign Competition and Domestic Innovation: Evidence from U.S. Patents

By: David Autor, David Dorn, Gordon H. Hanson, Pian Shu and Gary Pisano
Manufacturing is the locus of U.S. innovation, accounting for more than three quarters of U.S. corporate patents. The rise of import competition from China has represented a major competitive shock to the sector, which in theory could benefit or stifle innovation. In... View Details
Keywords: Patents; Competition; System Shocks; Trade; Innovation and Invention; Manufacturing Industry; China; United States
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  • 2018
  • Working Paper

Product Quality and Entering Through Tying: Experimental Evidence

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality
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  • March 2008 (Revised June 2008)
  • Case

The Broad Institute: Applying the Power of Genomics to Medicine

By: Vicki L. Sato and Rachel Gordon
In June 2003, Harvard University and MIT announced an unprecedented partnership to create a biomedical institute, The Broad Institute. The culture of the Broad centered on science, and those involved considered it to be at the edge of the scientific frontier. In just... View Details
Keywords: Education; Health Care and Treatment; Innovation Leadership; Growth and Development Strategy; Organizational Culture; Partners and Partnerships; Research and Development; Genetics
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  • November 2015 (Revised February 2016)
  • Supplement

Allianz Turkey: Focus on the Customer (B)

By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
Related
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

building a global position and entering markets where offshore wind is nascent. The case examines the transformations in strategy leading to Ørsted’s success and the challenges of adopting that strategy in... View Details
Keywords: Sean Silverthorne
  • 12 Dec 2023
  • Book

HBS Faculty Books of 2023: Find Happiness, Fix Things, and Fail Well

themselves unfulfilled at the top. In the book Build the Life You Want, Arthur Brooks and Oprah Winfrey offer high achievers a guide to becoming better leaders—of their lives. Digital Strategy: A Handbook for Managing a Moving Target Digital View Details
Keywords: by Danielle Kost

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