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2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

October 2015
Article

How Smart, Connected Products Are Transforming Companies

By: Michael E. Porter and James E. Heppelmann

The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details

Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy

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July 2015 (Revised October 2015)
Case

Building Strong Partnerships at the Inter-American Development Bank

By: Amy C. Edmondson, Erin L. Henry, Andreas Georgoulias and Natalie Bartlett

Building Strong Partnerships at the Inter-American Development Bank details the development of the bank's new Office of Outreach Partnerships to sustain a culture of innovation through maintaining and generating partnerships in order to fulfill the bank's greater... View Details

2015
Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta

Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details

Keywords: Competitive Strategy

2015
Working Paper

The Business Model: Nature and Benefits

By: Ramon Casadesus-Masanell and John Heilbron

This paper considers the nature of the business model and its strategic relevance to negotiations. We elaborate a substantive definition of the business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models... View Details

Keywords: Business Models; Value Capture; Value-Based Business Strategy; Ambivalent Value; Business Model; Negotiation Deal

February 2015
Article

Location Choices under Strategic Interactions

By: Juan Alcacer, Cristian Dezso and Minyuan Zhao

The literature on location choices has mostly emphasized the impact of location and firm characteristics. However, most industries with a significant presence of multi-location firms are oligopolistic in nature, which suggests that strategic interaction among firms... View Details

Keywords: Location Strategies; Multinational Strategy; Oligopolistic Competition; Firm Heterogeneity; Geographic Location; Multinational Firms and Management; Balance and Stability; Decision Choices and Conditions; Game Theory

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2014
Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta

This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details

Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States

Article

Team Scaffolds: How Mesolevel Team Structures Enable Role-based Coordination in Temporary Groups

By: Melissa A. Valentine and Amy C. Edmondson

This paper shows how mesolevel structures support effective coordination in temporary groups. Prior research on coordination in temporary groups describes how roles encode individual responsibilities so that coordination between relative strangers is possible. We... View Details

Keywords: Groups and Teams; Health Care and Treatment; Cooperation; Health Industry

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Article

Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments

By: Jillian J. Jordan, Valerio Capraro and David G. Rand

Cooperation in one-shot anonymous interactions is a widely documented aspect of human behavior. Here we shed light on the motivations behind this behavior by experimentally exploring cooperation in a one-shot continuous-strategy Prisoner’s Dilemma (i.e. one-shot... View Details

Keywords: Human Behavior; Social Evolution; Behavior; Cooperation; Decision Making; Game Theory

September 2014
Case

Landmark Facility Solutions

By: William Fruhan and Wei Wang

Landmark Facility Solutions presents a situation in which a medium-sized facility management company assesses whether to acquire a larger facility management company that is known for its high-quality services and technical expertise. The acquirer believes the... View Details

Keywords: Capital Structure; Valuation; Acquisition; Financial Strategy; Corporate Finance

Summer 2014
Article

Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities

By: Howard H. Yu and Willy C. Shih

The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical... View Details

Keywords: Personal Computer; PC; PC Industry; Taiwan PC Industry; Taiwan PC Manufacturers; Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development; Growth and Development Strategy; Growth Management; Industry Clusters; Industry Growth; Industry Structures; Information Technology; Technological Innovation; Mobile Technology; Information Technology Industry; Taiwan

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June 2014 (Revised March 2017)
Teaching Note

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This is the teaching note for Agero: Enhancing Capabilities for Customers (HBS No. 113-001) View Details

Keywords: Management Control Systems; Execution; Organization Structure; Diagnostic Control Systems; Interactive Control Systems; Performance Goals; Performance Measurement; Strategy; Organizational Design; Performance Evaluation; Customer Focus and Relationships

June 2014 (Revised March 2016)
Case

Relating to Peapod

By: Susan Fournier and Jill Avery

Explores the relationships formed between consumers and the Peapod consumer-direct grocery delivery service, as revealed through an ethnographic study of Boston-area Peapod shoppers conducted between the Summer of 1997 and the Fall of 1999. Three representative case... View Details

Keywords: Brands and Branding; Customer Relationship Management; Marketing Strategy; Service Industry; Boston

June 2014
Teaching Note

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Change Management; Communication; Change; Leadership; Management; Energy Industry; India

2014
Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management

By: Doug J. Chung and Das Narayandas

This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details

Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy

2014
Other Teaching and Training Material

Strategy Reading: Introduction to Strategy

By: Ramon Casadesus-Masanell

"Introduction to Strategy" provides a comprehensive overview of the strategy discipline and introduces the building blocks of strategy by providing overviews of fundamental conceptual frameworks. Students will learn how firms decide where to compete by exploring the... View Details

April 2014
Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia

The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details

Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy

Article

Turnkey or Tailored? Relational Pluralism, Institutional Complexity, and the Organizational Adoption of More or Less Customized Practices

By: Ryan Raffaelli and Mary Ann Glynn

We examine how the organizational adoption of new practices is influenced by relational pluralism, i.e., an organization's multiple ties to actors inside and outside its industry. We theorize that institutional mechanisms of practice diffusion underlying relational... View Details

Keywords: Networks; Corporate Social Responsibility and Impact; Business Processes; Adoption; Customization and Personalization

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March 2014
Article

Choosing the Right Customer

By: Robert Simons

Companies that win in competitive markets identify a primary customer and dedicate maximum resources to meeting that customer's needs. This article will show you how to identify the best primary customer for your business by analyzing perspective, capabilities, and... View Details

Keywords: Strategy Execution; Customer Focus; Organization Design; Accountability; Management Control Systems; Customer Relationship Management; Organizational Design

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November 2013 (Revised May 2023)
Case

Valuing Yahoo! in 2013

By: Luis M. Viceira and Atul Khosla

In late July 2013, Danielle Engle, Managing Director of Clairemont Capital, was contemplating what to do about a large investment her fund had in the stock of Yahoo! Inc. In mid-2012, Clairemont had invested nearly $75M in Yahoo! after the tech company settled a highly... View Details

Keywords: Investment; Decision Making; Investment Activism; Business Model; Growth and Development Strategy; Valuation

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