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  • December 2012
  • Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
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  • June 2021
  • Case

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller
In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details
Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Auto Industry; Transportation Industry; Israel
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  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

professor Tom Eisenmann, who also serves on the board of OneMain.com, one of the nation's ten largest Internet service providers, and on the advisory boards of many Internet start-ups. Eisenmann's definition of the get-big-fast View Details
Keywords: by Peter Jacobs
  • 15 Oct 2007
  • Research & Ideas

Businesses Beware: The World Is Not Flat

International is increasingly cognizant of the need to adapt to local contexts—as evinced not only by the India entry strategy but by changes in merchandising policies, clearer definition of decision rights,... View Details
Keywords: by Martha Lagace
  • Web

Faculty & Advisors | MBA

Behring Inc., where he served as President – Americas. Marc began his career as a strategy consultant at Bain & Company and later joined Bain Capital. He serves on the boards Wesleyan University, Mass General Brigham, and the U.S.-China... View Details
  • 2009
  • Working Paper

Where Is the Pharmacy to the World? International Regulatory Variation and Pharmaceutical Industry Location

By: Arthur Daemmrich
A consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based organizations have assumed greater... View Details
Keywords: Governing Rules, Regulations, and Reforms; Health Disorders; Health Testing and Trials; Power and Influence; Competitive Strategy; Pharmaceutical Industry; European Union; Germany; United States
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  • 08 May 2012
  • First Look

First Look: May 8

Business Speaks English: Why You Need a Language Strategy Now Author:Tsedal Neeley Publication:Harvard Business Review 90, no. 5 (May 2012) Abstract An abstract is unavailable at this time. Book:... View Details
Keywords: Carmen Nobel
  • 2014
  • Working Paper

The Nobel Prize: A 'Heritage-based' Brand-oriented Network

By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
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  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

since 1980 when compared to firms in Europe or Asia (measured both by sales and by numbers of new product introductions), this essay explores the interplay of regulation, definitions of "patient" and "consumer," and... View Details
Keywords: Martha Lagace
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

within and across organizations. Despite its straightforwardness, this framework has generated debates concerning the definition of exploration and exploitation and their measurement, antecedents, and consequences. We critically review... View Details
Keywords: Martha Lagace
  • 10 May 2015
  • Blog Post

Brand Strategist Turns Entrepreneur

Becoming an entrepreneur wasn’t part of Desiree Stolar’s plan. A brand strategy and market research consultant, Desiree (MBA 2015) expected to hone her skills at HBS and then return to the field she loved. That all changed when her... View Details
  • 30 Jul 2019
  • Blog Post

Leadership That Defines you – Reflecting on my Time at HBS

just give you the playbook to business. I think it's one thing to know that going in, and quite another to experience it firsthand.   2. "Make sure your actual strategy matches your intended strategy."   I took a class called... View Details
  • 30 Nov 2017
  • News

Law, Management, and Strategy: Collapsing Boundaries and Managing the Interstices

  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

technology entrepreneurs and the strategies they use to gain a competitive edge. Wu spoke to the Harvard Gazette about his take on Musk’s recent moves. Interview has been edited for clarity and length. Harvard Gazette: Many of Elon Musk’s... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • 27 Feb 2024
  • Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

workforce is, says a recent paper by Harvard Business School researchers. Even when a company’s numbers aren’t ideal, their transparency sends the message that they’re trying to change, the HBS authors write. “There’s definitely a... View Details
Keywords: by Shalene Gupta
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

development of organic wine in countries with different winemaking traditions resulted in little common agreement regarding the definition of “organic” wine. After heated debate regarding the use of sulfites, differing organic wine... View Details
Keywords: Carmen Nobel
  • Web

Behavioral Finance & Financial Stability

components of the bank business model, Juliane and Erik shed light on the bank’s performance over the period 1960-2016. They argue that the very strong investment performance of passive maturity transformation strategies over this period... View Details
  • 10 Dec 2014
  • Working Paper Summaries

Multi-sided Platforms

Keywords: by Andrei Hagiu & Julian Wright; Technology
  • 20 Aug 2021
  • Blog Post

Is the MBA Worth It? Hear What Recent HBS Grads Have to Say

world-class. It’s easy to feel torn and pulled in many different directions while deciding how to spend your time. Coming in with clarity will help you focus in the midst of so many options and keep you on the path to your goals. Martin Hudak (MBA 2016) is a Global... View Details