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  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

specific industry. Q: Did your archetypes still ring true when you applied them to the airline industry? A: In our research, we saw a clear link between these three archetypes and the evolution of the airline industry. While all three... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • November 2024
  • Case

AlphaGo (A): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai
This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details
Keywords: AI and Machine Learning; Game Theory; Technology Adoption; South Korea; China; United States
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  • March 2013 (Revised October 2013)
  • Supplement

Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)

By: Ranjay Gulati and Luciana Silvestri
This case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced between 2008 and 2012. In 2008, in order to strengthen the firm's brokerage team, JLL merged with The Staubach Company, a real estate services provider with a first-rate... View Details
Keywords: Organizational Structure; Strategy; Integration; Real Estate Industry; North America; South America; Central America
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  • October 2016
  • Case

Turkasset: Bringing Customer-Centricity to Debt Collection

By: Dennis Campbell and Gamze Yucaoglu
In December 2014, in preparation for the year-end board presentation, Hilmi Guvenal (PMD 1993), shareholder and CEO of Turkasset, and Ilker Yoney, COO, sat down to discuss Turkasset’s five- and ten-year strategic plans. Since taking leadership of the company in 2009,... View Details
Keywords: Customer Satisfaction; Customer Experience; Customer Service; Customer-centric; Emerging Market; Customer Focus; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Turkasset; Collections Agency; NPL; Call Center; Financial Services; Borrowing and Debt; Customer Focus and Relationships; Organizational Culture; Operations; Management; Service Operations; Quality; Competitive Advantage; Cost vs Benefits; Financial Services Industry; Turkey
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  • January 2025
  • Case

Duolingo: On a "Streak"

By: Jeffrey F. Rayport, Nicole Tempest Keller and Nicole Luo
In December 2024, Severin Hacker, Co-Founder and Chief Technology Officer of Duolingo, reflected on the remarkable evolution of the language-learning app he helped launch in 2011. As the #1 most downloaded education app in the world, Duolingo had over 100 million... View Details
Keywords: Education; Learning; Technology Industry; Education Industry; United States
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  • Research Summary

Consumer-Brand Relationships

Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the... View Details
  • 08 Nov 2016
  • First Look

November 8, 2016

findings draw attention to the importance of examining the national differences and historical shifts in larger contexts in understanding the evolution of different varieties of diversified business groups. We further argue that... View Details
Keywords: Sean Silverthorne
  • February 2017
  • Case

BlaBlaCar: The Road Ahead...

By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details
Keywords: Business Growth and Maturation; Business Startups; Transformation; Decision Making; Values and Beliefs; Growth and Development Strategy; Digital Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet and the Web; Transportation Networks; Transportation Industry; Web Services Industry; France; Europe
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  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a brand with a... View Details
Keywords: Martha Lagace
  • 2004
  • Book

Entrepreneurship and Venture Capital

By: Amar Bhidé
Academics and practitioners readily admit the importance of entrepreneurs for the wealth of nations. However, the relationship between the economic and social environment, entrepreneurship and value creation is not yet well understood. Moreover, at the micro-level, the... View Details
Keywords: Entrepreneur; Entrepreneurship; Venture Capital; Corporate Finance
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  • Research Summary

Dissertation Summary

From a contractual viewpoint, the employment relations observed in the early 1960s in large unionized manufacturing firms in the U.S. and Japan represented two contrasting cases. Employment relations in the U.S. were based largely on explicit, elaborate, and... View Details
  • 31 Aug 2010
  • First Look

First Look: August 31

prototypical large-enterprise form in contemporary emerging economies. By exploring the evolution of the diversified business groups organized around British trading companies from the late eighteenth century until today, this chapter... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2012
  • First Look

First Look: February 14

make its core snack and soft drink products healthier), while at the same time maintaining short-term profitability. The evolution of the product portfolio was part of a larger effort to implement a new View Details
Keywords: Carmen Nobel
  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

providing firms with a wide variety of strategic solutions. The book was coedited by Feng Zhu, the MBA Class of 1958 Professor of Business Administration at Harvard Business School, along with Carmelo Cennamo of Copenhagen Business School... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology
  • 17 Nov 2015
  • First Look

November 17, 2015

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50066 Cost of Experimentation and the Evolution of Venture Capital By: Ewens, Michael, Ramana Nanda, and Matthew Rhodes-Kropf Abstract—We study adaptation by financial... View Details
Keywords: Sean Silverthorne
  • 23 Sep 2014
  • First Look

First Look: September 23

over structure or structure over strategy. The case, therefore, presents students with a strategic and organizational challenge that tests students' understanding, and Valve's resolve, with regard to the congruence between their... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

http://www.ssireview.org/articles/entry/picking_green_techs_winners_and_losers/ The New Psychology of Strategic Leadership Author:G. Gavetti Publication:Harvard Business Review 89, nos. 7-8 (July-August 2011) Abstract In this article, it... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2016
  • First Look

October 25, 2016

strategic disclosure choices that have real consequences in both capital and labor markets. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51784 Ideological Segregation among Online Collaborators: Evidence from... View Details
Keywords: Sean Silverthorne
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

known—frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. Part III shows how strategic thinking can address society's most pressing challenges, from environmental sustainability... View Details
Keywords: Martha Lagace
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

and vertical mergers. Our model highlights a collective action problem: what is good for an individual firm is often not good for the cluster. We speculate that this conflict may be a source of strategic tension in platform firms.... View Details
Keywords: Martha Lagace

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