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Publications

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  • All HBS Web  (2,670)
    • News  (447)
    • Research  (1,744)
    • Events  (11)
    • Multimedia  (2)
  • Faculty Publications  (804)

Show Results For

  • All HBS Web  (2,670)
    • News  (447)
    • Research  (1,744)
    • Events  (11)
    • Multimedia  (2)
  • Faculty Publications  (804)
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  • 25 Aug 2022
  • News

Case Study: Sound Check

making sure our existing customers still win and that we can still grow in that market,” says Pemberton. Should LS stick with the formula that’s been working, or should they make the leap to enterprise sales and commit to the scaling it... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Dec 2012
  • News

From Where We Stand

across functions, businesses, and your industry. Engage your peers to deliver solutions to real business problems. Know the customer and the competitor. When you are at the top, be a talent magnet and then build the next generation of... View Details
  • 01 Feb 1998
  • News

Stephen Covey's Successful Habits

businesses in this country. Without listening, the organization (and its stakeholders) can't properly adapt to customers or the marketplace. How do you motivate business leaders who are not good listeners to become so? Force of... View Details
  • 25 Mar 2019
  • News

Rent The Runway Joins the Unicorn Club

milestone, CEO Jennifer Hyman (MBA 2009), told Forbes that the company “has created a new consumer behavior of dynamic ownership and clothing rental has become an essential utility in our members’ lives.” Hyman goes on to say that RTR is... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Mar 2007
  • News

Ideas That Stick

trained to believe that the more abstract and sweeping our statements are, the more intelligent we’ll seem. It sounds more profound to talk about improving customer service than about what people working at the counter should do. But we... View Details
Keywords: Lewis I. Rice; Publishing Industries (except Internet); Information
  • 01 Jun 2002
  • News

History Matters

History shows us that when economic times are tough, customer relations are more important than ever, according to HBS professor Nancy Koehn. In “Chasing Dreams during Troubled Times: Lessons from the Past” (Boston Globe, January 22,... View Details
  • 28 May 2019
  • News

Leading Questions

successful.” The assessment trend is also driven by companies that are eager for what Schlatka calls “people data.” Businesses that have long relied on customer numbers and financial reports to make important decisions have recognized... View Details
Keywords: April White
  • 01 Jun 2024
  • News

The Exchange: Chance Encounters

Assistant Professor Maria Roche and Associate Professor Andy Wu; image by John Ritter Late one day in the fall of 2021, as she was packing up to head home, Assistant Professor Maria Roche bumped into Andy Wu, a colleague in the Strategy Unit whose office is next to... View Details
Keywords: Jen McFarland Flint
  • 01 Dec 2014
  • News

Making Big Data Fashionable

get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual analytics platform that mines... View Details
Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 Jun 2014
  • News

Screen Saver

chances. "Moviegoing is embedded in the American social fabric," he says during a conversation at AMC's Theatre Support Center (the company's corporate headquarters) in Leawood, a suburb of Kansas City, Missouri. "We provide the opportunity to escape the daily routine.... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 01 Sep 2003
  • News

Globalization Revisited

argued that advances in communications technology were increasingly inspiring consumers around the world to want the same things. Therefore, he declared, international companies should cease to act as “multinationals” that customized... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 24 Apr 2014
  • News

Improving the service experience requires excellence—but not in everything

Everyone knows what bad service feels like—and that’s something Frances Frei, Professor at HBS, wants to fix. Making the service experience better for everyone, from customers to employees, begins with understanding the services View Details
  • 17 Apr 2019
  • News

Give It to Me Straight

the AdSense business was on fire, and when I said how many new customers we added over the last couple of months, Eric Schmidt almost fell out of his chair, and he said, "What did you say? This is incredible. Do you need more marketing... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2013
  • News

Passion & Purpose

who aspire to have an impact on business and society. Joanna M. Jacobson, MBA 1987 Cofounder and Managing Partner, Strategic Grant Partners Boston, Massachusetts Joanna M. Jacobson “A fulfilling career doesn't always follow a straight... View Details
Keywords: awards; Finance; Computer Systems Design and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2020
  • News

Giving Amazon the Boot

since people preferred Amazon’s free two-day shipping. Occasionally, scammers would return cheaper, used boots in Ranch Road boxes for a full refund, and Ford was anxious that an unwitting customer would wind up with the wrong product and... View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 25 Sep 2009
  • News

Are You Being Served?

surprising than my unexpected win was the fact that all through the process, the state — and its oft-reviled bureaucracy — went out of its way to be fair, courteous, and forgiving. It got me to thinking: Has government been forced to become more View Details
Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services
  • 01 Mar 2003
  • News

“Culture Is Everything”

transforming IBM, talked about the key strategic decisions he made when he took the helm of the struggling company in 1993. Initially reluctant to take the top post, Gerstner, an outsider, determined that it was important to keep the... View Details
Keywords: IBM; Computer and Electronic Product Manufacturing; Manufacturing
  • 01 Oct 1999
  • News

Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine, Lane-Merrill is one of three... View Details
Keywords: Janine Brunell Looker
  • 01 Jun 2002
  • News

HBS Students Negotiate a Victory

complete the third year of the four-year program. Describing the factors that contributed to their success, Chung credited tactics learned during the first year of studies in the classroom of HBS professor Max Bazerman, a negotiation specialist, as well as the ability... View Details
Keywords: Air Transportation; Transportation
  • 01 Jun 2007
  • News

More Faculty Honors

teaching and research. Professor Joseph Bower is the coeditor of From Resource Allocation to Strategy, which was named Best Management Book of 2006 by strategy + business magazine. A book coauthored by Professor Sunil Gupta, Managing View Details
Keywords: awards; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
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