Stores - Publications - Faculty & Research

Historically, customer engagement and product fulfillment occurred in the same place — a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related... View Details

Keywords: Customer Focus and Relationships; Consumer Behavior; Distribution; Logistics; Retail Industry

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April 2015
Teaching Note

Go Mobile: Aligning District Managers and Store Teams

By: Tatiana Sandino

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August 2006 (Revised May 2007)
Supplement

Management Levels at Staples (F): President, U.S. Stores

By: David A. Garvin and Lynne Levesque

Keywords: Management; Jobs and Positions; Retail Industry

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12 Feb 2007
Working Paper Summaries

Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels

Keywords: by Jill Avery, Mary Caravella, John Deighton & Thomas Steenburgh; Retail

August 2001 (Revised November 2001)
Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh

Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details

Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology

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September 2019 (Revised February 2024)
Teaching Note

Accounting Fraud at Tesco Stores (A), (B), & (C)

By: Jonas Heese and Suraj Srinivasan

Teaching Note for HBS Nos. 120-032, 120-033, and 120-034. View Details

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Other Unpublished Work

Cross Sectional Analysis of Phantom Products at Retail Stores

By: Zeynep Ton and Ananth Raman

Keywords: Distribution; Logistics; Retail Industry

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February 2001 (Revised December 2002)
Case

Marshall Field and the Rise of the Department Store

By: Nancy F. Koehn

Analyzes Marshall Field's efforts to develop a market for mass retailing in late 19th-century Chicago. Examines Chicago's expansion in the 1860s and, within this context, how Field struck out on his own to, build a wholesale and retail business. Concentrates on the... View Details

Keywords: Fluctuation; Industry Growth; Corporate Strategy; Entrepreneurship; Brands and Branding; Society; Distribution Industry; Retail Industry; Chicago

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April 1991
Teaching Note

Danton's: The Specialty Store Men's Apparel Business, Teaching Note

By: Walter J. Salmon

Keywords: Apparel and Accessories Industry

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January 2025
Supplement

Go Mobile: Aligning District Managers and Store Teams (B)

By: Tatiana Sandino and Samuel Grad

In January 2025, Modi reflects on the past decade of Go Mobile and looks ahead to new growth strategies. View Details

Keywords: Employee Relationship Management; Mobile and Wireless Technology; Growth Management; Organizational Design; Organizational Structure; Salesforce Management; Motivation and Incentives; Management Practices and Processes; Telecommunications Industry; India

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2014
Book

Retail Revolution: Will Your Brick & Mortar Store Survive?

By: Rajiv Lal, Jose B. Alvarez and Dan Greenberg

In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this... View Details

Keywords: Business Ventures; Internet and the Web; Marketing Strategy; Distribution Channels; Retail Industry

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