Starbucks - Publications - Faculty & Research

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

find that changes in the local business landscape is a leading indicator of housing price changes and that the entry of Starbucks (and coffee shops more generally) into a neighborhood predicts gentrification. Each additional View Details

Keywords: Dina Gerdeman

20 Mar 2013
Research & Ideas

How CEOs Sustain Higher-Ambition Goals

Starbucks on the main classroom floor. "We have to make it easy for our colleagues to show up," he said. "We can't put the blinds down and shut the doors if we want to change the culture." Sometimes the CEO needs to step in and handle a... View Details

Keywords: by Dina Gerdeman

20 Mar 2017
Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

their weekly Starbucks allowance to fund you. It lowers the barrier for entry for innovators to go from prototype to small-scale production. The second thing it does: It changes the selection process. Before, we relied on the judgment of... View Details

Keywords: by Dina Gerdeman

02 Apr 2013
First Look

First Look: April 2

Colombia's coffee sector was being battered and its branding power diminished as café chains such as Starbucks increasingly captured profits in the value chain. In reaction, Colombia's coffee federation develops a semi-independent,... View Details

Keywords: Sean Silverthorne

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

Marketing Metaphoria. Q&A and book excerpt. 14. Starbucks' Lessons for Premium Brands After building a great franchise offering a unique customer experience, Starbucks diluted its brand when it overexpanded and offered too many new... View Details

Keywords: by Staff

21 Apr 2015
First Look

First Look: April 21

Campaign and the Upside of CEO Activism By: Chatterji, Aaron, and Michael Toffel Abstract—When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing... View Details

Keywords: Carmen Nobel & Sean Silverthorne

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

he disappears for five days. Well, first of all, I've taught a lot. I wrote a book called Seven Lessons for Leading a Crisis. If you're a leader and you're in crisis, you go out right away. Instantly. Howard Schultz did this along with Kevin Johnson at View Details

Keywords: Re: Andi Wang

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details

Keywords: by Martha Lagace

24 Jul 2007
First Look

First Look: July 24, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807169 EZAmuse Negotiation (D): Rob Bonham Background Harvard Business School Supplement 807-171 Supplements the (A) case. Purchase this supplement:... View Details

Keywords: Martha Lagace

Publications