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- Faculty Publications (31)
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- All HBS Web (340)
- Faculty Publications (31)
- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
Complementary goods have more value when used together than separately. Complementarity may be strong or weak. Strong complements are specific and unique goods that have no value (or greatly diminished... View Details
Keywords: Dina Gerdeman
- 22 Feb 2024
- News
Combat-Tested Cancer Coaching
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. When Kathy Giusti (MBA 1985) was diagnosed with multiple myeloma in 1996, she was overwhelmed. It was the pre-Internet era, with limited available information, but... View Details
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
inequality affects behaviour towards the rich and poor. In Experiment 1, participants who became aware that wealthy individuals donated a smaller percentage of their income switched from rewarding the wealthy to rewarding the poor. In Experiments 2 and 3, participants... View Details
Keywords: Dina Gerdeman
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
regulation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55884 April 2019 Journal of Economic Behavior & Organization Incentives for Public Goods Inside Organizations: Field Experimental Evidence By: Blasco,... View Details
Keywords: Dina Gerdeman
- 15 Mar 2017
- Blog Post
An Average Day at HBS
your life, so take advantage! Good nearby weekend trip spots include: Cape Cod/Nantucket, Vermont, and New York. Sightseeing: you don’t need to travel to see a cool city, just check out Boston! Boston has many historical sites (e.g., the... View Details
- 30 Jun 2014
- Lessons from the Classroom
The Role of Emotions in Effective Negotiations
soon as the checkbook comes out a flood of emotions comes out with it—fear, anxiety, competiveness, anger, annoyance—all of which can influence what either side is willing to accept. “I can't imagine a good negotiator who doesn't have... View Details
- 01 Jun 2024
- News
Again and Again
the ways in which they can add depth and meaning to life. Charles Duhigg: I think people are primed to think about habits in their lives all the time. I have a good habit, a bad habit. I want to build a habit of running or eating more... View Details
- 01 Jun 2023
- News
Pet Project
beginning was that the only way DTC physical goods make sense, as a venture-fundable, multiple-X return on your investment business, is if you can achieve the strong lifetime value (LTV) to customer-acquisition-cost (CAC) ratio that... View Details
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
their artificial reality (AR) annotation products on mobile phones. AT&T, Cisco, and Zoom have enhanced their network capabilities for increased demand in bandwidth. In addition, numerous small businesses like restaurants and home View Details
- 11 Oct 2023
- News
Soldier On
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details
- Blog
The Chao Center: The Heart of HBS Executive Education
project rooms, conference and event spaces, and a cafeteria for Executive Education participants. In addition, the building includes a very large TV used to show sport games, graduation, events, and more. For whom is the Chao Center... View Details
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell... View Details
- Web
Nonprofit Strategy & Governance | Social Enterprise | Harvard Business School
Administration Senior Associate Dean for Faculty Development and Research) 15 Dec 2024 | HBS Magazine Back at the Ranch Veterans are hungry for meaningful work; the ranching industry is desperate for good help. Ben Minden’s Bear Hug... View Details
- 04 Jun 2020
- Book
It’s Not About You: Why Leaders Need to Look Outward
more included while making others at least feel the same, maybe even more included. Great leaders are great at increasing inclusion for all without a fixed pie. And this pandemic has made that just go to a varsity sport level because of... View Details
Keywords: by Kristen Senz
- 21 Oct 2013
- Working Paper Summaries
How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
maker better off emphasizing performance over luxury? Are luxury and sustainability mutually exclusive? And just what is the “new aspirational lifestyle?” Here is what they found. A Good Place to Start The ‘Luxury Prime’: How Luxury... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
authentic—because they are—and have proven very good at garnering more fans. For instance, the Facebook pages for both Nutella and Coca-Cola were created, unsolicited, by actual fans. In both cases, the companies have encouraged these... View Details
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
Political science has seen a rise in probability forecasts for geopolitical events, with forecasting competitions and blogs like Nate Silver’s fivethirtyeight.com offering probabilities of election results, outcomes of sporting events,... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
nature. The resulting “100% Pure New Zealand” campaign—which targeted travelers in the United States, Germany, United Kingdom, Australia, and Singapore—helped boost tourist visits by 50 percent from 1999 to 2005. New Zealand couldn’t have achieved that success if it... View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
Even now, mere mention of Quaker Oats' acquisition of Snapple causes veteran dealmakers to shudder. For good reason. In 1993, Quaker paid $1.7 billion for the Snapple brand, outbidding Coca-Cola, among other interested parties. In 1997,... View Details