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(203)
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- Faculty Publications (40)
Show Results For
- All HBS Web
(203)
- People (1)
- News (55)
- Research (87)
- Multimedia (3)
- Faculty Publications (40)
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
secret that Lady Gaga's star has continued to shine and thrive. A follow-up case, Lady Gaga (B), focuses on the release strategy for her latest album, Born This Way, and the brand partnerships that were born in the wake of her successes—including a View Details
- 06 Jan 2021
- Blog Post
My HBS Student Loan Story: Gorick Ng (MBA 2018)
students I have mentored, I realized that I wanted to pay it forward—to help others from humble beginnings reach their full potential. I had a sponsorship offer from my previous employer, so there was significant opportunity cost of... View Details
- Web
Marketing Awards & Honors - Faculty & Research
Section). Shunyuan Zhang : Nominated with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.”... View Details
- 06 Jan 2020
- Research & Ideas
Motivate Your High Performers to Share Their Knowledge
Sometimes a little push like that is all employees need to get out of a rut. About the Author Michael Blanding is a writer based in Boston. [Image: Mark Kostich] Related Reading Ignore This Advice at Your Own Peril Knowledge Transfer: You Can't Learn Surgery By... View Details
Keywords: by Michael Blanding
- 01 Mar 2004
- News
Derek Ferguson
describing how Apple paid to have its iPod placed in a P. Diddy music video. “Some extremists think that recorded music will be free in ten years,” Ferguson comments. “Companies will make money by selling sponsorship around the content.”... View Details
- Profile
Melcolm Ruffin
mind." At the NBA, Melcolm was influenced by two more Black HBS alumni, Malcolm Turner and Mark Tatum. Together with Malcolm, Melcolm worked on the NBA's innovative sponsorship agreement with Gatorade that rebranded the former... View Details
Keywords: Entertainment/Media
- 01 Dec 2022
- News
Full Court Press
breaking into the African market, Williams says, and NBA Africa has existing partnerships and sponsorships with the likes of Hennessy and Nike. “But for us to serve some markets best—as well as to be an entity that contributes to Africa’s... View Details
Keywords: Dan Morrell
- Blog
What Black Executives Really Want
COMPANIES TRULY SUPPORT BLACK EXECUTIVES? Every company is delivering support programs—but they don't all provide meaningful mentorship. 87% of companies report having a sponsorship program. 33% of black employees report having one or... View Details
- 24 Apr 2014
- News
Giving students a chance to attend elite private schools
Teresa Clarke (AB 1984, JD 1987, MBA 1988) reflects on helping start the Student Sponsorship Foundation of South Africa to give black students the opportunity to attend elite private schools. (Published April 2014) View Details
Herbert F. Johnson
Johnson built his company through extensive advertising (it was the first to establish company sponsorship of a radio show), and in many ways, changed the way Americans lived. He introduced such diverse household products as: “Raid”- the... View Details
Keywords: Personal Care & Home Products
- 20 Oct 2015
- First Look
October 20, 2015
communication is possible. Hence, the other-regarding composition of a team of workers has complex consequences for organizational performance. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49874 Corporate View Details
Keywords: Sean Silverthorne
- 15 Mar 2017
- Blog Post
Tips on Holding Effective Company Recruiting Events
day-to-day responsibilities of the roles you are hiring for and answers to commonly asked questions such as the number of students being hired, possible locations, and clarity on visa sponsorship and/or work authorization. Ensure they are... View Details
Keywords: All Industries
- 16 May 2016
- Blog Post
Career Resources for International Students
H-1B visa sponsorship has very little to do with company size and is more closely tied to industry and/or a specific company’s policies. We have observed that smaller, earlier stage companies are increasingly willing to pursue visa View Details
- 24 Apr 2014
- News
Identifying why the path to the top for women and racial minorities remains elusive
But having same-gender or same-race peers can hurt mobility because of within-group competition, which suggests that active sponsorship from senior professionals is needed to help underrepresented junior professionals rise through the... View Details
Mark H. McCormack
McCormack was considered a pioneer in sports marketing. He worked with individual athletes to secure lucrative endorsements including Arnold Palmer, Wayne Gretzky, Monica Seles and Tiger Woods. McCormack also worked with a number of sporting events to develop corporate... View Details
Keywords: Services
- 06 Mar 2019
- Sharpening Your Skills
Has the Glass Ceiling Been Broken (or at Least Cracked)?
Self-ConfidenceResearchers believe gender stereotypes hold women back in the workplace. Katherine Coffman's research adds a new twist: They can even cause women to question their own abilities. Sponsorship Programs Could Actually Widen... View Details
Keywords: by Sean Silverthorne
- 01 Jun 2003
- News
Against All Odds
(February 27, 2003) explained, “Mr. Bertarelli runs his America’s Cup team like a small global company, with over one hundred team members, drawn from fifteen countries, and eight specialist units covering everything from boat design and sail making to professional... View Details
- Fast Answer
Business of Sports
demographics, brand shares, consumer market size, imports and sponsorship for all major sports. Statista Dossiers and reports covering the sports industry, the sports betting industry, and sport participation for U.S. and... View Details
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
In his MBA elective, The Business of Sports, Professor Stephen A. Greyser brings an insider's knowledge to topics such as league development, sports and the media, corporate sponsorship of sports, marketing for teams in turnaround... View Details
Keywords: Marguerite Rigoglioso
- Web
Merit-Based Admissions, Need-Based Aid | MBA
investment, HBS students meet the remaining cost of their MBA using personal savings, a student loan, and/or outside funding. Employer sponsorship and loans are considered outside scholarships for financial aid purposes. Students who... View Details