Publications

2013
Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta

Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details

Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups

May 2011 (Revised March 2013)
Case

Marshall & Gordon: Designing an Effective Compensation System (A)

By: Heidi K. Gardner and Kerry Herman

CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service... View Details

Keywords: Change Management; Customer Relationship Management; Compensation and Benefits; Retention; Growth and Development Strategy; Growth Management; Organizational Culture; Partners and Partnerships; Motivation and Incentives; Alignment; Public Relations Industry

October 2021 (Revised December 2021)
Case

Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo

As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details

Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia

Web

Design Thinking Course | HBS Online

can leverage to bring new and innovative products or services to market. “The course masterfully interwove design thinking theory as a process with helpful tools and outstanding examples from practitioners... View Details

22 Dec 2008
Research & Ideas

10 Reasons to Design a Better Corporate Culture

the answer lies in recognizing that strong, adaptive cultures can foster innovation, productivity, and a sense of ownership among employees and customers. They also outlast any individual charismatic leader. But how can you as a manager create and nurture that View Details

Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler

Article

Corporate Headquarters in the Twenty-first Century: An Organization Design Perspective

By: Sven Kunisch, Markus Menz and David J. Collis

The corporate headquarters (CHQ) of the multi-business enterprise, which emerged as the dominant organizational form for the conduct of business in the twentieth century, has attracted considerable scholarly attention. As the business environment undergoes a... View Details

Keywords: Corporate Strategy; Organizational Design; Organizational Structure; Business Headquarters

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2010
Working Paper

Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank

By: Bradley R. Staats and Francesca Gino

Sustaining operational productivity in the completion of repetitive tasks is critical to many organizations' success. Yet research points to two different work-design related strategies for accomplishing this goal: specialization to capture the benefits of repetition... View Details

Keywords: Employees; Working Conditions; Service Delivery; Performance Productivity; Financial Services Industry; Japan

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July 1999 (Revised October 2001)
Case

Quickturn Design Systems, Inc. (D)

By: Jay W. Lorsch and Katharina Pick

Supplements the (A) case. View Details

Keywords: Patents; Governing and Advisory Boards; Behavior; Lawsuits and Litigation; Organizations; Acquisition; Corporate Governance; Service Industry

Web

Nonprofit Board Service - Alumni

Careers Nonprofit Board Service Careers Nonprofit Board Service Nonprofit board service is an exceptional way for HBS alumni to meaningfully contribute to communities and... View Details

30 Sep 2020
Blog Post

Reflecting on my service

genesis of my public service comes from growing up on Long Island, where the September 11th attacks affected me intimately. Over forty people from my hometown were killed; my uncle survived only because of a timely smoke break. As an... View Details

07 May 2009
Working Paper Summaries

Broadening Focus: Spillovers and the Benefits of Specialization in the Hospital Industry

Keywords: by Jonathan R. Clark & Robert S. Huckman; Health

July 1999 (Revised December 2005)
Case

Quickturn Design Systems, Inc. (G)

By: Jay W. Lorsch and Katharina Pick

Supplements the (A) case. View Details

Keywords: Patents; Governing and Advisory Boards; Behavior; Lawsuits and Litigation; Organizations; Acquisition; Corporate Governance; Service Industry

July 1999 (Revised December 2005)
Case

Quickturn Design Systems, Inc. (F)

By: Jay W. Lorsch and Katharina Pick

Supplements the (A) case. View Details

Keywords: Patents; Governing and Advisory Boards; Behavior; Lawsuits and Litigation; Organizations; Acquisition; Corporate Governance; Service Industry

July 1999
Case

Quickturn Design Systems, Inc. (C)

By: Jay W. Lorsch and Katharina Pick

Supplements the (A) case. View Details

Keywords: Patents; Governing and Advisory Boards; Behavior; Lawsuits and Litigation; Organizations; Acquisition; Corporate Governance; Service Industry

July 1999 (Revised April 2001)
Case

Quickturn Design Systems, Inc. (B)

By: Jay W. Lorsch and Katharina Pick

Supplements the (A) case. View Details

Keywords: Patents; Governing and Advisory Boards; Behavior; Lawsuits and Litigation; Organizations; Acquisition; Corporate Governance; Service Industry

Article

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried

This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details

Keywords: Market Design; Jobs and Positions

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01 Dec 2010
News

Three Recognized for Service

Three members of the MBA Class of 1975 received special recognition during their 35th Reunion in the fall. Dean Nitin Nohria thanked Edward (“Jed”) Bullard, Leo Corbett, and Hans Stumm for their years of volunteer View Details

Keywords: awards

February 2005 (Revised March 2013)
Case

Phase Zero: Introducing New Services at IDEO (A)

By: Amy C. Edmondson and Laura Feldman

Focuses on whether world-renowned product design firm IDEO's new customer service fits with the firm's strategic position and organization capabilities. Over the course of IDEO's 13-year history, an increasing share of revenues are a result of "Phase 0"... View Details

Keywords: Strategy; Service Operations; Product Design; Infrastructure; Customer Focus and Relationships; Innovation and Invention; Service Industry; Boston; United States