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  • All HBS Web  (378)
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    • News  (97)
    • Research  (195)
    • Events  (5)
  • Faculty Publications  (89)

Show Results For

  • All HBS Web  (378)
    • People  (1)
    • News  (97)
    • Research  (195)
    • Events  (5)
  • Faculty Publications  (89)
← Page 5 of 378 Results →
  • May 2004
  • Supplement

Slingshot Technology, Inc. Supplement: Partnership Agreements

By: Lynda M. Applegate and Elizabeth Collins
Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details
Keywords: Entrepreneurship; Business Startups; Emerging Markets; Partners and Partnerships; Intellectual Property; Information Technology Industry; Consulting Industry
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Applegate, Lynda M., and Elizabeth Collins. "Slingshot Technology, Inc. Supplement: Partnership Agreements." Harvard Business School Supplement 804-025, May 2004.
  • 1997
  • Book

Finding Time: How Corporations, Individuals, and Families Can Benefit from New Work Practices

By: Leslie Perlow
Why do Americans work so hard? Are the long hours spent at work really necessary to increase organizational productivity? Perlow documents the work life of employees who assume that for their own success and the success of their organization they must put in extended... View Details
Keywords: Time Management; Working Conditions; Work-Life Balance; Performance Productivity
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Perlow, Leslie. Finding Time: How Corporations, Individuals, and Families Can Benefit from New Work Practices. Ithaca, NY: Cornell University Press, 1997.
  • August 2021 (Revised March 2022)
  • Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
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Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)

    Karim R. Lakhani

    Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

    Keywords: software; software; software; software; software; software; software; software; software; software
    • 19 Jul 2004
    • Research & Ideas

    Your Customers: Use Them or Lose Them

    customer is such an apparent risk that the quoted Progressive rate is higher than the competition's, Progressive is happy if that customer goes elsewhere to buy cheaper insurance. "They are happy to have the competition get those customers," said Frei.... View Details
    Keywords: by Martha Lagace
    • 10 Apr 2007
    • First Look

    First Look: April 10, 2007

    issues is brief and non-technical. Provides actual deferred tax information from AOL's Form 10-K, where net operating loss carry forwards result in a large deferred tax asset and the accounting for software and deferred subscriber... View Details
    Keywords: Martha Lagace
    • November 2022 (Revised March 2024)
    • Case

    Replika AI: Monetizing a Chatbot

    By: Julian De Freitas and Nicole Tempest Keller
    In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details
    Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
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    De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised March 2024.)
    • 06 Jun 2005
    • Research & Ideas

    Microsoft vs. Open Source: Who Will Win?

    it), the development cycle is significantly shorter. Proponents of OSS claim that if this demand-side learning (as we call it) is sufficiently strong, OSS will oust traditional software. In addition, software View Details
    Keywords: by Sean Silverthorne; Technology
    • September 1995 (Revised March 1996)
    • Case

    HCL America

    Shows students how a custom software programming company takes advantage of differences between the United States and India in the cost of skilled labor (software engineers) to give its customers rare expertise and lower prices. Asks students to examine the company... View Details
    Keywords: Marketing Strategy; Service Delivery; Software; Information Technology Industry; United States; India
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    Loveman, Gary W., and Jamie O'Connell. "HCL America." Harvard Business School Case 396-030, September 1995. (Revised March 1996.)
    • 10 Dec 2001
    • Research & Ideas

    Governance in India and Around the Globe

    not actual practices. This introduction and conclusion from a recent working paper, "Product and Labor Markets Globalization and Convergence of Corporate Governance: Evidence from Infosys and the Indian Software Industry," looks... View Details
    Keywords: by Tarun Khanna & Krishna Palepu; Technology
    • November 1992 (Revised December 1992)
    • Case

    Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

    By: Robert H. Hayes
    The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
    Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry
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    Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
    • September 2009 (Revised April 2011)
    • Supplement

    Integrated Project Delivery at Autodesk, Inc. (C)

    By: Amy C. Edmondson and Faaiza Rashid
    Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details
    Keywords: Risk Management; Groups and Teams; Goals and Objectives; Collaborative Innovation and Invention; Integration; Construction Industry
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    Edmondson, Amy C., and Faaiza Rashid. "Integrated Project Delivery at Autodesk, Inc. (C)." Harvard Business School Supplement 610-018, September 2009. (Revised April 2011.)
    • April 1995 (Revised July 1995)
    • Case

    Power Play (C): 3DO in 32-bit Video Games

    The 1980s were the "Nintendo" decade in video-games, while the early 1990s saw Sega rise to prominence on the basis of next-generation, 16-bit technology. By early 1994, Nintendo and Sega split the worldwide installed base of 16-bit home video-game systems about... View Details
    Keywords: Information Technology; Competition; Product Marketing; Video Game Industry
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    Brandenburger, Adam M. "Power Play (C): 3DO in 32-bit Video Games." Harvard Business School Case 795-104, April 1995. (Revised July 1995.)
    • September 2006 (Revised March 2007)
    • Case

    QuickBase

    By: Clayton M. Christensen and Mark Szigety
    Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details
    Keywords: Applications and Software; Engineering; Product Marketing; Segmentation; Jobs and Positions; Consumer Behavior; Information Technology Industry
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    Christensen, Clayton M., and Mark Szigety. "QuickBase." Harvard Business School Case 607-029, September 2006. (Revised March 2007.)
    • 22 Oct 2007
    • Research & Ideas

    Bringing ‘Lean’ Principles to Service Industries

    in workers who haven't traditionally taken part in innovation. "It's about unlocking the power of thousands of software engineers and encouraging innovation up and down the organization," Staats... View Details
    Keywords: by Julia Hanna; Computer
    • March 2021
    • Article

    Increasing the Level of Abstraction as a Strategy for Accelerating the Adoption of Complex Technologies

    By: Willy C. Shih
    Many new technologies are complex and embody high levels of technical sophistication, and applying them should require significant knowledge and experience. Yet, the rapid adoption and incorporation of these technologies into other innovations seems inconsistent with... View Details
    Keywords: Abstraction; Technological And Scientific Innovation; Technological Progress; Diffusion Of Innovation; Technology Adoption; Technological Innovation; Complexity; Information Technology; Strategy
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    Shih, Willy C. "Increasing the Level of Abstraction as a Strategy for Accelerating the Adoption of Complex Technologies." Strategy Science 6, no. 1 (March 2021): 54–61. (ISSN 2333-2050 (print), ISSN 2333-2077 (online))
    • July 2020 (Revised September 2020)
    • Case

    MobSquad

    By: Prithwiraj Choudhury, William R. Kerr and Susie L. Ma
    Irfhan Rawji (MBA 2004) launched MobSquad in October 2018 to help American tech start-ups retain hard-to-find talent, many of whom struggled with U.S. work visa issues, such as software engineers with experience in artificial intelligence, machine learning, or data... View Details
    Keywords: Work Visas; H1-B; Business Ventures; Business Startups; Labor; Human Capital; Human Resources; Crisis Management; Employment Industry; Canada; United States
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    Choudhury, Prithwiraj, William R. Kerr, and Susie L. Ma. "MobSquad." Harvard Business School Case 821-010, July 2020. (Revised September 2020.)
    • Career Coach

    Michele Chambliss

    hiring/interviewing/performance management process in the West Coast office of a global management consultancy. She attributes a mid-career stint in strategic software sales for significantly honing her listening skills. Her current work... View Details
    Keywords: Entrepreneurship; Technology
    • September 2009 (Revised April 2011)
    • Supplement

    Integrated Project Delivery at Autodesk, Inc. (B)

    By: Amy C. Edmondson and Faaiza Rashid
    Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details
    Keywords: Risk Management; Groups and Teams; Goals and Objectives; Collaborative Innovation and Invention; Integration; Construction Industry
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    Edmondson, Amy C., and Faaiza Rashid. "Integrated Project Delivery at Autodesk, Inc. (B)." Harvard Business School Supplement 610-017, September 2009. (Revised April 2011.)
    • February 2010 (Revised November 2013)
    • Case

    Living PlanIT

    By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul
    Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other... View Details
    Keywords: Business Model; Business Startups; Development Economics; Entrepreneurship; City; Technological Innovation; Environmental Sustainability; Urban Development; Construction Industry; Green Technology Industry; Real Estate Industry; Portugal
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    Eccles, Robert G., Amy C. Edmondson, Susan Thyne, and Tiona Zuzul. "Living PlanIT." Harvard Business School Case 410-081, February 2010. (Revised November 2013.)
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