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    • All HBS Web  (482)
      • Faculty Publications  (100)

      Social NormsRemove Social Norms →

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      • November 2009
      • Article

      Neural Mechanisms of Social Influence

      By: Malia Mason, Rebecca Dyer and Michael I. Norton
      The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an... View Details
      Keywords: Power and Influence; Value; Information; Outcome or Result
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      Mason, Malia, Rebecca Dyer, and Michael I. Norton. "Neural Mechanisms of Social Influence." Organizational Behavior and Human Decision Processes 110, no. 2 (November 2009): 152–159.
      • 2009
      • Chapter

      The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism

      By: Rawi Abdelal and John G. Ruggie
      In this essay we revisit the principles of “embedded liberalism” and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends... View Details
      Keywords: Economic Systems; Ethics; International Finance; Globalization; Multinational Firms and Management; Corporate Governance; Governing Rules, Regulations, and Reforms; Labor
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      Abdelal, Rawi, and John G. Ruggie. "The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism." In New Perspectives on Regulation, edited by David Moss and John Cisternino, 151–162. Cambridge, MA: Tobin Project, 2009.
      • 2009
      • Working Paper

      Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration

      By: Mark Mortensen and T. B. Neeley
      While scholars contend that firsthand experience—time spent onsite observing the people, places, and norms of a distant locale—is crucial in globally distributed collaboration, how such experience actually affects interpersonal dynamics is poorly understood. Based on... View Details
      Keywords: Interpersonal Communication; Experience and Expertise; Globalized Firms and Management; Knowledge Acquisition; Knowledge Use and Leverage; Trust
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      Mortensen, Mark, and T. B. Neeley. "Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration." Harvard Business School Working Paper, No. 09-131, May 2009. (Under second review, Management Science.)
      • 2009
      • Article

      The Dynamics of Silencing Conflict

      By: Leslie Perlow and Nelson Repenning
      In many organizations, when people perceive a difference with another they often do not fully express themselves. Despite creating innumerable problems, silencing conflict is a persistent phenomenon. While the antecedents of acts of silence are well documented, little... View Details
      Keywords: Interpersonal Communication; Management Style; Conflict Management; Societal Protocols
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      Perlow, Leslie, and Nelson Repenning. "The Dynamics of Silencing Conflict." Research in Organizational Behavior 29 (2009): 195–223.
      • 2008
      • Working Paper

      The Artful Dodger: Answering the Wrong Question the Right Way

      By: Todd Rogers and Michael I. Norton
      What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we show that listeners can fail to detect dodges when speakers answer similar—but objectively... View Details
      Keywords: Communication Strategy; Interpersonal Communication; Judgments; Perception
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      Rogers, Todd, and Michael I. Norton. "The Artful Dodger: Answering the Wrong Question the Right Way." Harvard Business School Working Paper, No. 09-048, September 2008. (Revised September 2010.)
      • June 2008
      • Article

      How Are Preferences Revealed?

      By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
      Revealed preferences are tastes that rationalize an economic agent's observed actions. Normative preferences represent the agent's actual interests. It sometimes makes sense to assume that revealed preferences are identical to normative preferences. But there are many... View Details
      Keywords: Consumer Behavior; Attitudes; Microeconomics
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      Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "How Are Preferences Revealed?" Journal of Public Economics 92, nos. 8-9 (June 2008): 1787–1794.
      • June 2006 (Revised January 2007)
      • Case

      Dana Hall: Funding a Mission (A)

      By: F. Warren McFarlan, Herman B. Leonard and Melissa Tritter
      Dana Hall is a private all-girls school in New England facing a crisis in its mission. As social norms shift away from single-sex education, the school's enrollment is falling and deficits are becoming the norm. At the same time, the modern vision for girls' education... View Details
      Keywords: Crisis Management; Financing and Loans; Nonprofit Organizations; Mission and Purpose; Strategic Planning; Education Industry; England
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      McFarlan, F. Warren, Herman B. Leonard, and Melissa Tritter. "Dana Hall: Funding a Mission (A)." Harvard Business School Case 306-090, June 2006. (Revised January 2007.)
      • March 2006
      • Background Note

      Influencing Customer Behavior in Service Operations

      By: Frances X. Frei and Amy C. Edmondson
      Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
      Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
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      Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
      • November 2003 (Revised February 2004)
      • Case

      Richmond Events

      By: Amy C. Edmondson and Kristin Lieb
      The managers of British business forum planner, Richmond Events, are struggling to expand their conference offerings into new territories. At the same time, they are trying to decide how product managers, who are critical to event success, should be hired, trained,... View Details
      Keywords: Conferences; Innovation and Management; Retention; Selection and Staffing; Conflict Management; Growth and Development Strategy; Product Marketing; Service Industry; United Kingdom; Asia
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      Edmondson, Amy C., and Kristin Lieb. "Richmond Events." Harvard Business School Case 604-055, November 2003. (Revised February 2004.)
      • December 2002 (Revised January 2014)
      • Case

      Matt Leeds (A)

      By: Linda A. Hill

      A new associate in a consulting firm attempts to navigate his way through the norms and culture of a new setting and to manage his relationships with his superiors and peers, which got off to a poor start.

      PLEASE NOTE: This case was revised in January 2014.... View Details

      Keywords: Power and Influence; Rank and Position; Organizational Culture; Consulting Industry
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      Hill, Linda A. "Matt Leeds (A)." Harvard Business School Case 403-111, December 2002. (Revised January 2014.)
      • July 2000 (Revised April 2001)
      • Case

      Agricultural Biotechnology and its Regulation

      By: Forest L. Reinhardt
      In the United States, genetically modified corn and soybeans are now widely grown and consumed. In Europe, however, they have been dubbed "Frankenstein foods," shunned by packaged food manufacturers, and subjected to a host of governmental restrictions. This case... View Details
      Keywords: Agribusiness; Genetics; Governing Rules, Regulations, and Reforms; Corporate Strategy; Trade; Law; Goods and Commodities; Safety; Environmental Sustainability; Government and Politics; Agriculture and Agribusiness Industry; Biotechnology Industry; Europe; United States
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      Reinhardt, Forest L. "Agricultural Biotechnology and its Regulation." Harvard Business School Case 701-004, July 2000. (Revised April 2001.)
      • August 1995
      • Case

      Slade Plating Department, The

      By: Linda A. Hill
      Describes a conflict between the values and norms of a segment of an internal social system and those of management and the wider culture. Includes decision opportunity. A rewritten version of an earlier case. View Details
      Keywords: Conflict and Resolution; Values and Beliefs; Organizational Culture; Decision Making
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      Hill, Linda A. "Slade Plating Department, The." Harvard Business School Case 496-018, August 1995.
      • Article

      Asymptotic Behavior of Nonexpansive Mappings in Normed Linear Spaces

      By: Elon Kohlberg and Abraham Neyman
      Keywords: Behavior
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      Kohlberg, Elon, and Abraham Neyman. "Asymptotic Behavior of Nonexpansive Mappings in Normed Linear Spaces." Art. 38. Israel Journal of Mathematics 38, no. 4 (December 1981): 269–275.
      • 1968
      • Chapter

      Neo-Freudian Views of Maturity and Bureaucratic Norms

      By: R. M. Kanter
      Keywords: Organizational Culture; Social Issues
      Citation
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      Kanter, R. M. "Neo-Freudian Views of Maturity and Bureaucratic Norms." In Vital Problems for American Society, edited by J. A. Winter, J. Rabow, and M. Chesler. New York: Random House, 1968.
      • Research Summary

      Managing Multiple Identities at Work

      By: Lakshmi Ramarajan
      Peoples’ work identities, which are often a deep source of meaning for them, may conflict with or complement cultural, familial, or personal identities they value. A central focus of Professor Ramarajan’s work is understanding, on the individual level, how these... View Details
      • Research Summary

      Overview

      By: Reshmaan N. Hussam

      Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details

      • Research Summary

      Overview

      By: Ashley V. Whillans
      Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details
      • Research Summary

      Renovating Democratic Capitalism

      By: Malcolm S. Salter

      This in-process work focuses on how best to address the declining public trust and confidence in democratic capitalism, which many citizens consider to be a cornerstone of our national ideology and identity? While the answer to this question is not entirely clear, I... View Details

      • Research Summary

      Research

      By: Michael I. Norton
      Professor Norton's research can be grouped into two broad areas. First, he explores the effects of social norms on people’s attitudes and behavior, addressing the key role that social factors play in shaping the preferences of individuals. This work has a particular... View Details
      • Research Summary

      Research overview

      By: Julie Battilana

      How can actors – be they individuals or organizations – diverge from deeply-seated norms and develop new ones, when their beliefs and actions are shaped by these very norms? This question lies at the heart of Professor Battilana’s research. To address it, she... View Details

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