Filter Results:
(1,496)
Show Results For
- All HBS Web
(1,496)
- People (10)
- News (412)
- Research (851)
- Events (6)
- Multimedia (15)
- Faculty Publications (484)
Show Results For
- All HBS Web
(1,496)
- People (10)
- News (412)
- Research (851)
- Events (6)
- Multimedia (15)
- Faculty Publications (484)
- 2015
- Working Paper
Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes
By: Andy Wu, Fujie Jin and Lorin Hitt
- October 21, 2012
- Article
Social Media is a Thorny Issue in the U.S.
By: Robert C. Pozen and Theresa Hamacher
- 27 Aug 2020
- Other Presentation
How Social Media Can Kill or Enhance Your Deals
By: David A. Lax, James K. Sebenius and Ben Cook
Lax, David A., James K. Sebenius, and Ben Cook. "How Social Media Can Kill or Enhance Your Deals." Part 1, New Rules for Negotiators, Lax Sebenius LLC, August 27, 2020.
- 25 Jan 2025
- News
Financial Advice on Social Media Is Growing. And Risky.
- TeachingInterests
Competing with Social Networks
MBA EC 1217
Career Focus
Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details
- 2021
- Working Paper
Accounting for Product Impact in the Interactive Media and Services Industry
By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Social Media; Technology Industry
Park, DG, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Interactive Media and Services Industry." Harvard Business School Working Paper, No. 21-134, June 2021.
- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
When Victoria Ransom (MBA 2008) wanted to promote her travel company by giving away a trip on Facebook, she couldn’t find the software to do so. Ransom solved the problem, creating an app, and in the process saw the opportunity to develop a View Details
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
next to his became social currency across Canada. It's easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost on Ford's reelection team that... View Details
Keywords: by John Deighton
- June 2024
- Supplement
GameStop: Social Media Finds a Cheat Code – Instructor Template
By: Joseph Pacelli
- 30 Mar 2010
- News
Business Schools Respond to Demand for Use of Social Media
- 21 Apr 2016
- News
Online Media Is Tested When Social Platforms Come to Town
- 2008
- Working Paper
Media versus Special Interests
By: Alexander Dyck, David A. Moss and Luigi Zingales
We argue that profit-maximizing media helps overcome the problem of "rational ignorance" highlighted by Downs (1957) and in so doing makes elected representatives more sensitive to the interests of general voters. By collecting news and combining it with entertainment,... View Details
Dyck, Alexander, David A. Moss, and Luigi Zingales. "Media versus Special Interests." NBER Working Paper Series, No. 14360, September 2008.
- March 2007
- Case
Ascent Media Group (A)
Ascent Media races to adapt to the changes resulting from increasing digitalization of its business, from creative post-production services to warehousing and repurposing of old media content. Raises issues of how technology interacts with creative processes and... View Details
Austin, Robert D., and Debra Elana Schifrin. "Ascent Media Group (A)." Harvard Business School Case 607-064, March 2007.
- 01 Sep 2012
- News
Anti-Social Media
two best-selling books, Open Leadership and Groundswell, and an expert on social media and related technologies. In an interview with the Washington Times (May 9, 2012), Li commented, “One of the most... View Details
- March–April 2017
- Article
What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think
By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.
- 20 Aug 2014
- News
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
- 2004
- Chapter
What Do Communication Media Mean for Negotiations? A Question of Social Awareness
By: Kathleen L. McGinn and Rachel Croson
McGinn, Kathleen L., and Rachel Croson. "What Do Communication Media Mean for Negotiations? A Question of Social Awareness." In The Handbook of Negotiation and Culture, edited by Michele J. Gelfand and Jeanne M. Brett, 334–349. Palo Alto, CA: Stanford University Press, 2004.