Social Marketing - Publications - Faculty & Research

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

16 Oct 2015
News

We Say We Want Privacy Online, But Our Actions Say Otherwise

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

market and sell products. The Moral Leader uses great literature to teach great leadership, a dream of a class for this English major. We studied how great leaders—fictional characters as well as history’s heroes and antiheroes—use... View Details

Keywords: Robert Bochnak

Publications

Publications

Show Results For

Show Results For

Are you looking for?

Why Some Twitter Posts Catch On, and Some Don't

What is 'Creating Shared Value'?

The fragrance series – Part 3

Spotify's 'Hateful Conduct' Policy Drags The Music Industry Into The #MeToo Moment

Dressing for TED: What to Wear to Go Viral

Excusing selfishness in charitable giving: The role of risk

Doing Good Scientifically

In Defense of Online Anonymity

What The Starbucks' Race Campaign Says About Corporate Activism

Advertisers Get Serious About Playing With Their Brands

How bookstores rescued themselves

What’s the Value of a Like?

What Impact? Resist Taking Credit for Results You Can't Achieve

Harvard’s Anita Elberse Teaches Entertainment Ropes To Execs (And Celebrities)

Harvard Business School Launches Precision Trials Challenge

3 Reasons Why Trump Needs to Start an Advertising Blitz

Starbucks, #Racetogether, and How Companies Do Good the Right Way

Money Does Grow on (Family) Trees

We Say We Want Privacy Online, But Our Actions Say Otherwise

The First Five Years: Brooke Biederman (MBA 2019)

Are you looking for?