Soccer - Publications - Faculty & Research

30 Apr 2001
Research & Ideas

Big Companies, Big Opportunities—Big Questions

rivalries. "Argentines and Brazilians don't get along that well," he said, "especially when soccer is the issue. So we decided not to market our beer as a Brazilian beer but as a beer for the youth—a beer connected to... View Details

Keywords: by Julie Jette

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

as official sponsors and unofficial free-riders attach themselves to the Olympic logo, to particular sports, national teams, or individual athletes. Global brands, in particular, see the Olympics and World Cup soccer as the two most... View Details

Keywords: by John Quelch; Sports

27 Jan 2009
First Look

First Look: January 27, 2009

models and policies are incomplete without taking into account the bargaining process and, in particular, the way in which this process interacts with underlying control structures in the household. Testing the Commitment Hypothesis in Contractual Settings: Evidence... View Details

Keywords: Martha Lagace

11 Feb 2002
Research & Ideas

Guts and Bliss: The Entrepreneur’s Journey

of her then- five-year-old son's soccer team. As Applegate related with a fond smile, "You put the ball on the field and they all jumped on it. They fought their teammates; they fought each other. They looked like a rugby scrum and... View Details

Keywords: by Martha Lagace

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

Review article with legendary soccer coach Sir Alex Ferguson, on his team management and leadership lessons. (It was so well received that it deserves a sequel!) But I am mostly very hard at work on the release of Blockbusters—it's my... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

02 Aug 2006
Research & Ideas

Investor Protection: The Czech Experience

When TV Nova launched in 1992 as the first new television channel in post-communist Czechoslovakia, few might have imagined the joint-venture drama unfolding behind the scenes. Distinguished for bringing Baywatch, soccer matches, and sexy... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Entertainment & Recreation

14 Dec 2015
Research & Ideas

Deflategate and the Sustained Success of the New England Patriots

one,” says Iansiti, who describes himself as more of a soccer person. “The more I got into it, the more I read about it, it became more and more interesting and more and more fascinating, so it kind of drew me in.” Iansiti read the Wells... View Details

Keywords: by Roberta Holland; Sports

04 May 2016
What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

been able to anticipate. As Duncan Philps-Tate noted, “This after all is the nation which elected H’Angus the Monkey (the local soccer team’s mascot) as Mayor of Hartlepool.” Those endorsing the name saw it as a way of popularizing a... View Details

Keywords: by James Heskett; Advertising

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

advertisers. Nor are they the World Cup—the quadrennial single-sport, multi-week championship of professional soccer that commands vast attention in much of the world, but limited interest in the United States. Rather, the Olympics both... View Details

Keywords: Re: Multiple Faculty; Sports

06 Aug 2024
Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

Stress the contributions of immigrants to their societies. One notable example is that of sport, where many stars—from soccer to basketball—are either naturalized immigrants or have foreign-born parents. Lamine Yamal and Nico Williams,... View Details

Keywords: by Marco Tabellini

12 Apr 2011
First Look

First Look: April 12

devotees, while drivers of the Cayenne (which came to be known as 'the SUV for soccer moms') tended to be safety-conscious, family-oriented, and conservative. Evolving debates on forums allow a class to debate whether the brand had... View Details

Keywords: Sean Silverthorne

29 Jun 2007
First Look

First Look: June 29, 2007

prominent South African leaders, like Nelson Mandela, and to the national soccer team. But by the mid-1990s, Surve, like many of his comrades, grew frustrated by the huge economic disparities that existed in South Africa, even though its... View Details