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- All HBS Web (347)
- Faculty Publications (37)
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- All HBS Web (347)
- Faculty Publications (37)
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- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
only two short sessions in 1959. At the age of 32, Davis coaxed innovative ideas out of his players—among them greats including John Coltrane and Bill Evans—that took everyone by surprise. He also remade the industry, introducing longer,... View Details
- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
valued. Executing well on this component of the playbook can provide significant leverage in a few short years. 4. Invest in your product Speaking of the product development process, if sales are less frenetic and customer requirements... View Details
Keywords: by Jeffrey Bussgang
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
no longer hurt American interests—its incidence would fall on Japanese, Korean, and Taiwanese manufacturers trying to sell into the highly competitive American market. Q: President Jimmy Carter ceded formal control. Why did our interest... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details
Keywords: by Michael Blanding
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
traditionally come in one-half gallon (or two quart) containers, Breyers and Edy's are now selling their ice cream in 1.75-quart containers. This allows these brands to sell at a sticker price comparable to... View Details
Keywords: by Manda Salls
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
Surveillance Capitalism, you are fooling yourself.” David Wittenberg stated the case for the position that the source of the problem is us. “No matter how much businesses know about us, they cannot sell to us unless their products make... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
funny—but remember your brand’s purpose Social media is a place where people appreciate humor—as long as it fits with the brand image, Avery says. Squatty Potty does an excellent job of engaging its audience with amusing and entertaining Facebook videos to View Details
- 02 Oct 2017
- What Do You Think?
Do Bitcoin and Digital Currency Have a Future?
statistical trading system; he handled administration and sales. Hedging was an important feature of the fund, since trading in commodities requires frequent short selling of commodities contracts.... View Details
- 07 Jun 2021
- Book
9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'
Few people enjoy asking for money. Whether you’re selling cookies or seeking a gift to fund medical research, it's rarely easy. “Many people see it as akin to begging,” writes Harvard Business School Professor F. Warren McFarlan in his... View Details
Keywords: by Danielle Kost
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
slaps down his papers, and fixes his audience with a piercing gaze before choosing one unfortunate soul: "Mr. Brown. Begin." Startled, Mr. Brown launches into a halting rehash of the day's assignment before he's cut short with a... View Details
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
one the disruptor plays best, it is very hard for the incumbents to develop new skills quickly. By the time the Bell companies firmly established themselves, they developed unique competencies related to transmitting the human voice over relatively View Details
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
business is business,’ is an important statement of Milton Friedman in this context. The criticism on Harley would be worse if they did not run their business in the most cost-effective way, including offshore manufacturing.” JimHBS89 added, “The Company should not run... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was action-oriented, relationship-focused, and short term. But, the... View Details
Keywords: by Benson Shapiro
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
those two weeks. It is a small percentage point difference in absolute terms, but then when you think about all that sugar, it’s a bigger deal.” The results may mollify retailers and other venues that sell a variety of drinks. If warning... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
short periods of time. If you're traveling to Rio de Janeiro next week and you just bought a $700 camera that you fear you’ll lose, you can upload some information about the camera to the Trov app, swipe right, and insure it from the... View Details
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at the height of the holiday View Details
Keywords: by Michael C. Jensen
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
with team projects and experiential learning. Training might come initially through the collective work of multiple business schools, with cohorts of alumni who receive a short dose of either functional knowledge or research skills or... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
and complements perfectly the physical business we have built so far.” Another example is MyoMaster, a company that specializes in recovery products and knowledge for athletes. Founded by couple Joe Gray and Lottie Whyte, MyoMaster generated revenue by View Details
- 01 May 2000
- What Do You Think?
Can You Hard-Wire Performance?
Summing Up Hard-wiring Performance Is Great In Concept...but.... The responses to the concept of promising and delivering results rather than selling products or services are in, and you've agreed that hard-wiring performance is a winning... View Details
Keywords: by James Heskett
- 17 Dec 2001
- Research & Ideas
Becoming the Next Real Estate Mogul
the current Boston Stock Exchange building, a structure that was considered something of a white elephant after Fleet Bank moved out. After buying the building for $10 million, Intercontinental invested $6.5 million in the property before View Details