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- All HBS Web (355)
- Faculty Publications (38)
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- All HBS Web (355)
- Faculty Publications (38)
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- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
like that was explicitly designed to engage the drives, the skills, the smarts, and the emotions of such people in a collaborative effort to design, produce, and sell products and services of value to the wider world? After we have... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 02 Oct 2017
- What Do You Think?
Do Bitcoin and Digital Currency Have a Future?
statistical trading system; he handled administration and sales. Hedging was an important feature of the fund, since trading in commodities requires frequent short selling of commodities contracts.... View Details
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
business is business,’ is an important statement of Milton Friedman in this context. The criticism on Harley would be worse if they did not run their business in the most cost-effective way, including offshore manufacturing.” JimHBS89 added, “The Company should not run... View Details
- 07 Jun 2021
- Book
9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'
Few people enjoy asking for money. Whether you’re selling cookies or seeking a gift to fund medical research, it's rarely easy. “Many people see it as akin to begging,” writes Harvard Business School Professor F. Warren McFarlan in his... View Details
Keywords: by Danielle Kost
- 17 Sep 2021
- Research & Ideas
The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?
after dropping out of Stanford University, knew the product didn’t deliver while she solicited new business and investments. Defense attorneys say Holmes “believed” in the revolutionary blood-testing device and that “trying hard and coming up View Details
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
sustained growth while pursuing a strong export orientation provided the empirical backdrop for this approach. Government policy to achieve export-led growth is then essentially about findings ways to increase the ability to sell... View Details
Keywords: by Christian Ketels
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
short periods of time. If you're traveling to Rio de Janeiro next week and you just bought a $700 camera that you fear you’ll lose, you can upload some information about the camera to the Trov app, swipe right, and insure it from the... View Details
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
funny—but remember your brand’s purpose Social media is a place where people appreciate humor—as long as it fits with the brand image, Avery says. Squatty Potty does an excellent job of engaging its audience with amusing and entertaining Facebook videos to View Details
- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
valued. Executing well on this component of the playbook can provide significant leverage in a few short years. 4. Invest in your product Speaking of the product development process, if sales are less frenetic and customer requirements... View Details
Keywords: by Jeffrey Bussgang
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
one the disruptor plays best, it is very hard for the incumbents to develop new skills quickly. By the time the Bell companies firmly established themselves, they developed unique competencies related to transmitting the human voice over relatively View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details
Keywords: by Michael Blanding
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
and complements perfectly the physical business we have built so far.” Another example is MyoMaster, a company that specializes in recovery products and knowledge for athletes. Founded by couple Joe Gray and Lottie Whyte, MyoMaster generated revenue by View Details
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
those two weeks. It is a small percentage point difference in absolute terms, but then when you think about all that sugar, it’s a bigger deal.” The results may mollify retailers and other venues that sell a variety of drinks. If warning... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
slaps down his papers, and fixes his audience with a piercing gaze before choosing one unfortunate soul: "Mr. Brown. Begin." Startled, Mr. Brown launches into a halting rehash of the day's assignment before he's cut short with a... View Details
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at the height of the holiday View Details
Keywords: by Michael C. Jensen
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was action-oriented, relationship-focused, and short term. But, the... View Details
Keywords: by Benson Shapiro
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
with team projects and experiential learning. Training might come initially through the collective work of multiple business schools, with cohorts of alumni who receive a short dose of either functional knowledge or research skills or... View Details
- 18 Jun 2001
- Lessons from the Classroom
Why Leaders Need Great Books
percentage of my sleep right off the top. — So I'm telling you, okay?" So go the first lines to author Allan Gurganus's short story, "Blessed Assurance." As one of the works of literature that HBS MBA students wrestle with... View Details
Keywords: by Martha Lagace
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
are provided on how to return recalled products (including downloadable application forms and shipping mailers), which suggests strong contingency planning. Where Mattel has fallen short so far is in compensation. Mattel is offering... View Details