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Show Results For
- All HBS Web
(3,127)
- People (5)
- News (844)
- Research (1,890)
- Events (4)
- Multimedia (31)
- Faculty Publications (1,084)
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- December 2014
- Article
When to Sell Your Idea: Theory and Evidence from the Movie Industry
By: Hong Luo
I study a model of investment and sale of ideas and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage... View Details
Keywords: Market For Ideas; Information Asymmetry; Expropriation Risk; Intermediary; Intellectual Property Protection; Strategy; Intellectual Property; Film Entertainment; Sales; Entertainment and Recreation Industry
Luo, Hong. "When to Sell Your Idea: Theory and Evidence from the Movie Industry." Management Science 60, no. 12 (December 2014): 3067–3086.
- March 2021 (Revised July 2021)
- Case
The Gauthier Family: To Sell or Not to Sell?
Wing, Christina R. "The Gauthier Family: To Sell or Not to Sell?" Harvard Business School Case 621-099, March 2021. (Revised July 2021.)
- February 1978 (Revised September 1986)
- Case
AT&T -- Long Lines Department National Account Selling (A)
Shapiro, Benson P. "AT&T -- Long Lines Department National Account Selling (A)." Harvard Business School Case 578-119, February 1978. (Revised September 1986.)
- 2020
- Book
The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value
By: Marco Bertini and Oded Koenigsberg
How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services. View Details
Bertini, Marco, and Oded Koenigsberg. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. Management on the Cutting Edge. Cambridge, MA: MIT Press, 2020.
- Article
Tesla's Online Selling Is a Big Bet on Millennials
Kominers, Scott Duke. "Tesla's Online Selling Is a Big Bet on Millennials." Bloomberg Opinion (March 6, 2019).
- June 2012
- Teaching Plan
Eureka Forbes Ltd.: Managing the Selling Effort (A) (TP)
By: Das Narayandas, Kerry Herman and Matthew Preble
Narayandas, Das, Kerry Herman, and Matthew Preble. "Eureka Forbes Ltd.: Managing the Selling Effort (A) (TP) ." Harvard Business School Teaching Plan 512-103, June 2012.
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (C)
By: Thomas V. Bonoma and Benson P. Shapiro
Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (C)." Harvard Business School Supplement 581-033, September 1980. (Revised July 1981.)
- September 2022
- Case
Selling for a Song: Valuing Robert Farrell’s Music Catalog
By: E. Scott Mayfield and Chijioke Orjiakor
- September 1980 (Revised October 1983)
- Supplement
AT&T -- Long Lines Department National Account Selling (D)
By: Thomas V. Bonoma and Benson P. Shapiro
Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (D)." Harvard Business School Supplement 581-034, September 1980. (Revised October 1983.)
- October 15, 2020
- Article
Selling Value, Not Subscriptions, Is the Future of Business
By: Marco Bertini
Bertini, Marco. "Selling Value, Not Subscriptions, Is the Future of Business." Forbes.com (October 15, 2020).
- June 2002
- Teaching Note
Hewlett Packard-Computer Systems Organization: Selling to Enterprise Customers, TN
By: Das Narayandas
Teaching Note for (9-500-064). View Details
Keywords: Computer Industry
- Research Summary
Selling China: Foreign Direct Investment During the Reform Era
The aim of the book is to illustrate the dynamics of foreign direct investment (FDI) in China in the 1990s. The topic is important both because China is the world's second largest recipient of FDI and because there are substantial misconceptions about the drivers of... View Details
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (B)
By: Thomas V. Bonoma and Benson P. Shapiro
Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (B)." Harvard Business School Supplement 581-032, September 1980. (Revised July 1981.)
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country? What is the worst attempt at gender marketing that you've seen? Share your insights below. View Details
- 2021
- Book
Sales Management That Works: How to Sell in a World That Never Stops Changing
By: Frank V. Cespedes
Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive... View Details
Cespedes, Frank V. Sales Management That Works: How to Sell in a World That Never Stops Changing. Boston, MA: Harvard Business Review Press, 2021.
- May 2013
- Case
Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
By: Das Narayandas, Kallol Das and Kerry Herman
The CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance. View Details
Narayandas, Das, Kallol Das, and Kerry Herman. "Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)." Harvard Business School Case 513-015, May 2013.
- September 1999 (Revised October 1999)
- Case
Auto Collection: Ford's Better Idea for Selling Cars and Trucks
Ford encourages its independent dealers to consolidate, showing them the benefits size can bring both to themselves and their customers. Now, consolidated dealerships improve customer service and reduce costs. View Details
Hallowell, Roger H. "Auto Collection: Ford's Better Idea for Selling Cars and Trucks." Harvard Business School Case 800-030, September 1999. (Revised October 1999.)
- December, 2017
- Article
When Selling Digital Content, Let the Customer Set the Price
By: Marco Bertini and Richard Reisman
Bertini, Marco, and Richard Reisman. "When Selling Digital Content, Let the Customer Set the Price." Harvard Business Review (website) (November 18, 2013).
- August 2004 (Revised October 2010)
- Teaching Note
Caja Espana: Managing the Branches to Sell (TN) (A) and (B)
By: Francisco de Asis Martinez-Jerez
Teaching Note to 104044 and 105012. View Details
Keywords: Sales
- July 2025
- Article
No Free Lunch? Welfare Analysis of Firms Selling Through Expert Intermediaries
By: Matt Grennan, Kyle R. Myers, Ashley Swanson and Aaron Chatterji
We study how firms target and influence expert intermediaries. In our context, pharmaceutical manufacturers provide payments to physicians during promotional interactions. We develop an identification strategy based on plausibly exogenous variation in payments driven... View Details
Keywords: Duopoly and Oligopoly; Marketing Channels; Power and Influence; Policy; Outcome or Result; Pharmaceutical Industry
Grennan, Matt, Kyle R. Myers, Ashley Swanson, and Aaron Chatterji. "No Free Lunch? Welfare Analysis of Firms Selling Through Expert Intermediaries." Review of Economic Studies 92, no. 4 (July 2025): 2537–2577.