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  • 27 Jun 2024
  • Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the... View Details
Keywords: by Ben Rand; Technology
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

organization that operate under a corporate umbrella. For example, Google Search is a classic transaction platform that connects end users to advertisers, and the Android operating system is a classic innovation platform that enables... View Details
Keywords: by Martha Lagace
  • 25 Aug 2022
  • Research & Ideas

It’s All in a Name: Reputable Investors Help Startups Shine

whether top investor affiliation matters for job seekers is endogeneity. It may not be surprising that high-quality startups may be able to attract top investors such as Sequoia or Accel Partners on the one hand, and top engineers on the... View Details
Keywords: by Rachel Layne
  • 26 Aug 2024
  • Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
Keywords: by Michael Blanding; Information Technology; Information; Technology
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

take the next-to-last slot. In Internet Advertising and the Generalized Second Price Auction 2 my coauthors and I develop this envy-free condition. In Optimal Auction Design in a Multi-unit Environment 3 my coauthor and I demonstrate that when a View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • 28 Oct 2014
  • First Look

First Look: October 28

of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine... View Details
Keywords: Carmen Nobel
  • 02 Nov 2020
  • What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

between Apple CEO Tim Cook and Google CEO Sundar Pichai in March 2020 attracted so much attention. You’d have to be pretty naïve not to assume that somewhere on their menu was negotiation around Google’s annual payment to Apple for including Google’s View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
  • 24 Mar 2015
  • First Look

First Look: March 24

marginal benefit of higher capital requirements related to this channel significantly exceeds the marginal cost, indicating that U.S. capital requirements have been sub-optimally low. Download working paper: http://ssrn.com/abstract=2576277 Design of View Details
Keywords: Sean Silverthorne
  • 30 Apr 2013
  • First Look

First Look: April 30

an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search View Details
Keywords: Sean Silverthorne
  • 08 Oct 2013
  • First Look

First Look: October 8

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1939494   Working Papers Competing Ad Auctions By: Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee Abstract—We present a two-stage model of competing ad auctions. Search View Details
Keywords: Sean Silverthorne
  • 08 May 2007
  • First Look

First Look: May 8, 2007

http://www.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=R0705C Assessing and Improving the Safety of Internet Search Engines Author:Benjamin Edelman Publication:In The Power of View Details
Keywords: Martha Lagace
  • 14 May 2013
  • First Look

First Look: May 14

click-through rates for non-paid algorithmic links and an 85% increase in click-through rates for paid advertising listings of competing online travel agencies. Moreover, the exclusive integration of search View Details
Keywords: Sean Silverthorne
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

even seven figures because their expertise is just so valuable.” What does a digitization/tech economist do every day? Problems they work on include: Online advertising design. Advertising inventory on search View Details
Keywords: by Roberta Holland; Technology; Education
  • 10 Aug 2010
  • First Look

First Look: August 10

more than twice as likely to be untrustworthy as uncertified sites. This difference remains statistically and economically significant when restricted to "complex" commercial sites. Meanwhile, search View Details
Keywords: Martha Lagace
  • 07 Jun 2011
  • First Look

First Look: June 7

respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising... View Details
Keywords: Sean Silverthorne
  • 03 Sep 2014
  • What Do You Think?

Who Should Choose Your Boss?

factored in." Walter P. Blass noted that in academia the search is usually run by a search committee, but the nomination needs the approval of the next level to that position. "That way, you get... View Details
Keywords: by James Heskett; Food & Beverage
  • 07 Feb 2012
  • First Look

First Look: February 7

survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2011
  • First Look

First Look: March 8

with a supporting appendix that describes 19 additional immigrants or immigrant families and their firms.   Working PapersCompeting Ad Auctions Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We present a two-stage model of competing ad auctions.... View Details
Keywords: Sean Silverthorne
  • 23 Sep 2014
  • First Look

First Look: September 23

expanded its offering to cover a broad spectrum of Internet and mobile security products. In 2012 the company launched its own Internet search engine called So.com. By August 2013, So.com captured 18% PC... View Details
Keywords: Sean Silverthorne
  • 05 Jan 2010
  • First Look

First Look: January 5

concerns. Download the paper: http://www.hbs.edu/research/pdf/10-047.pdf   PublicationsOptimal Auction Design and Equilibrium Selection in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Schwarz Publication:American... View Details
Keywords: Martha Lagace

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