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Show Results For
- All HBS Web
(355)
- People (1)
- News (88)
- Research (155)
- Events (3)
- Multimedia (2)
- Faculty Publications (47)
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- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
organization that operate under a corporate umbrella. For example, Google Search is a classic transaction platform that connects end users to advertisers, and the Android operating system is a classic innovation platform that enables... View Details
Keywords: by Martha Lagace
- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
- 28 Oct 2014
- First Look
First Look: October 28
of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine... View Details
Keywords: Carmen Nobel
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
between Apple CEO Tim Cook and Google CEO Sundar Pichai in March 2020 attracted so much attention. You’d have to be pretty naïve not to assume that somewhere on their menu was negotiation around Google’s annual payment to Apple for including Google’s View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
- 25 Aug 2022
- Research & Ideas
It’s All in a Name: Reputable Investors Help Startups Shine
whether top investor affiliation matters for job seekers is endogeneity. It may not be surprising that high-quality startups may be able to attract top investors such as Sequoia or Accel Partners on the one hand, and top engineers on the... View Details
Keywords: by Rachel Layne
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
even seven figures because their expertise is just so valuable.” What does a digitization/tech economist do every day? Problems they work on include: Online advertising design. Advertising inventory on search View Details
- 14 May 2013
- First Look
First Look: May 14
click-through rates for non-paid algorithmic links and an 85% increase in click-through rates for paid advertising listings of competing online travel agencies. Moreover, the exclusive integration of search View Details
Keywords: Sean Silverthorne
- 30 Apr 2013
- First Look
First Look: April 30
an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search View Details
Keywords: Sean Silverthorne
- 06 Nov 2012
- Op-Ed
Stop Talking About the Weather and Do Something: Three Ways to Finance Sustainable Cities
The wrath of Hurricane Sandy has illuminated a fundamental question: How do we ensure that our cities are resilient in the face of inevitable future disasters? A destroyed city is not a sustainable city. I'm making the case that it's time to stop complaining about... View Details
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
so that volunteers (often customers, but also others) can easily contribute content (opinions and ratings for Zagat guides), "stuff for sale" (eBay online marketplace), behavioral data (Google's search View Details
Keywords: by Jim Heskett
- 08 May 2007
- First Look
First Look: May 8, 2007
http://www.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=R0705C Assessing and Improving the Safety of Internet Search Engines Author:Benjamin Edelman Publication:In The Power of View Details
Keywords: Martha Lagace
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
future at the same time. It is like changing the engine of a plane while it is flying. Based on almost ten years of research, this book provides a framework for companies to reimagine their business. Using rich case studies and rigorous... View Details
Keywords: Dina Gerdeman
- 07 Sep 2011
- First Look
First Look: Sept. 7
Leonard, and Lynn S. Paine Publication:Harvard Business Review 89, no. 9 (September 2011) Abstract Market capitalism, a system that has proven to be a remarkable engine of wealth creation, is poised for a breakdown. That sounds dire, and... View Details
Keywords: Sean Silverthorne
- 08 Apr 2014
- First Look
First Look: April 8
travel reservation systems, payment card systems, marketplaces, rebate services, search engine advertising, and various types of brokers and agencies. Download working paper: http://ssrn.com/abstract=2373671... View Details
Keywords: Sean Silverthorne
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
they are at the mercy of big companies. Labor Markets. In spite of emerging markets' large populations, multinationals have trouble recruiting managers and other skilled workers because the quality of talent is hard to ascertain. There are relatively few View Details
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
both nature and humankind. We asked a group of Harvard Business School faculty members to offer their views on the many facets of "going green." Amy C. Edmondson, Novartis Professor Of Leadership And Management The world's cities are principal View Details
- 10 Aug 2010
- First Look
First Look: August 10
more than twice as likely to be untrustworthy as uncertified sites. This difference remains statistically and economically significant when restricted to "complex" commercial sites. Meanwhile, search View Details
Keywords: Martha Lagace
- 07 Jun 2011
- First Look
First Look: June 7
respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising... View Details
Keywords: Sean Silverthorne
- 07 Feb 2012
- First Look
First Look: February 7
survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist... View Details
Keywords: Sean Silverthorne