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- All HBS Web (436)
- Faculty Publications (45)
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- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
billion in 2021, according to the case. At the time of the case study in December 2023, TikTok commanded $2.6 million for an ad to run for one day at the top of its TopView feature, which displays when people open the app. To compare, a 30-second television ad for the... View Details
- 04 Sep 2001
- Research & Ideas
Is Government Just Stupid? How Bad Decisions Are Made
everyone—can learn from incorporating a search for wise tradeoffs into their decision making. This excerpt is from the book's introduction. Imagine that you are listening to a series of campaign announcements, each made by a different... View Details
- 24 Nov 2009
- First Look
First Look: Nov. 24
and Frances X. Frei Publication:Chap. 8 in Operational Control in Asset Management: Processes and Costs. 1st ed., edited by Michael Pinedo, 154-168. Denmark: SimCorp StrategyLab, 2010 Abstract This chapter examines patterns in the cost... View Details
Keywords: Martha Lagace
- 13 Mar 2023
- Op-Ed
How Leaders Should Leave
switching costs up front, though. If you don’t immediately have a new job to go to, spending more time at home with your family may be as awkward as it is delightful. But more time at home gives you a rare opportunity to reconnect with... View Details
Keywords: by John Quelch
- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
“The asymmetry of the reduced search costs makes it easy for people who want to support Black-owned businesses, while leaving the process largely unchanged for customers who don’t want to engage with the... View Details
- 21 Oct 2008
- First Look
First Look: October 21, 2008
plus city and industry fixed effects explain between sixty and eighty percent of manufacturing entry. We use spatial distributions of natural cost advantages to address partially endogeneity concerns. Download the paper:... View Details
Keywords: Martha Lagace
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
productive to first isolate the fundamental functions platforms perform, of which there are three: reducing search costs (this helps in matchmaking contexts: men and women, buyers and sellers, etc.); making... View Details
- 17 Jan 2018
- Research & Ideas
If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer
turnover, and that is incredibly costly because you have to search for new people and train them, plus you have a short-term decline in productivity,” Rouen says. “And then you have the people who stay but are dissatisfied and won’t work... View Details
Keywords: by Dina Gerdeman
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
chain. However, companies that weren’t born as platform businesses rarely realize that they can—at least partially—turn their offerings into one, say the authors. And even if they do realize it, they often wander in the dark searching for... View Details
Keywords: Sean Silverthorne
- 30 Sep 2008
- First Look
First Look: September 30, 2008
competition effect whereby increasing rivalry shapes, and often decreases, incentives to expend effort and invest in innovation; and 2) a parallel search effect whereby adding greater numbers of "searchers" benefits innovation... View Details
Keywords: Martha Lagace
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
services that simultaneously provide greater customer value and higher supplier profitability. We constantly strive to move elements of the relationship from the zero-sum conflict side to the win-win cooperation side to achieve business success and relieve personal... View Details
- 24 May 2018
- Research & Ideas
Distance Still Matters in Business, Despite the Internet
a role: Communication costs, transportation costs, and search costs. Communication costs are lower on the internet because it is inexpensive to communicate with others, whether they are in the same building... View Details
Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology
- 23 Aug 2016
- First Look
August 23, 2016
companies has become available in the past 10 years. Myth Number 5: ESG adds value almost entirely by limiting risks. Reality: Along with lower risk and a lower cost of capital, companies with high ESG scores have also experienced... View Details
Keywords: Sean Silverthorne
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
comfort, connection, and respect for its product and the communities Starbucks serves. CEO Howard Schultz has reignited Starbucks with innovative new offerings and by refocusing workers on the company's core values.Photo: iStockPhoto So Schultz composed a heartfelt,... View Details
- 11 Jun 2013
- First Look
First Look: June 11
shadow banking system-are outweighed by the risks inherent in this new approach to credit delivery. 2006 Harvard Business Review In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is... View Details
Keywords: Carmen Nobel
- 03 May 2023
- Research & Ideas
Why Confronting Racism in AI 'Creates a Better Future for All of Us'
business leaders of mainstream companies? Turner: Over the years, I’ve heard plenty. They fall in three categories: expense, denial, and blame. First, the expense myth comes up most often with people claiming that “diversity is expensive” and that “addressing diversity... View Details
Keywords: by Barbara DeLollis
- 11 Apr 2012
- Research & Ideas
The High Risks of Short-Term Management
transcripts of 70,042 earnings calls—conference calls where executives discuss quarterly results with investors, analysts, and the media—that were held by 3,613 firms during 2002-2008. This involved searching for 14 terms used by... View Details
- 22 Apr 2022
- Research & Ideas
Companies Can Expand Their Talent Pool by Giving Ex-Convicts a Second Chance
Assistant Professor Zoë Cullen. After all, the COVID-19 pandemic continues to create challenges for companies attempting to fill job openings as record numbers of people quit their jobs in search of new opportunities in a hot labor... View Details
Keywords: by Jay Fitzgerald
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
Recruitment and selection are now more important for various reasons. Due to the data and analytical tasks facing many sales forces, productivity ramp-up times have increased. Each hire then represents a bigger sunk cost for a longer... View Details
Keywords: by Carmen Nobel
- 28 Oct 2014
- First Look
First Look: October 28
increase reported revenues, matching the third-party estimate when provided. Firms also increase reported costs by 96 cents for every dollar of revenue adjustment, resulting in minor increases in total tax collection. Download working... View Details
Keywords: Carmen Nobel