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- All HBS Web (1,332)
- Faculty Publications (771)
- September 1984
- Background Note
Marketing Research: An Overview of Research Methods
By: Robert J. Dolan
Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data.
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Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984.
- April 2019
- Teaching Note
The a2 Milk Company
By: Benjamin C. Esty and Daniel Fisher
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...
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Keywords:
Judo Economics;
Market Entry;
Innovation;
Barriers To Response;
Industry Attractiveness;
Advantage Horizon;
Sustainability;
First-mover Advantage;
Scope;
Strategy Execution;
Strategic Evolution;
Biochemistry;
Genetics;
Branding;
Commodity;
Milk;
Dairy;
Infant Formula;
Farming;
Porter's Five Forces;
Market Entry and Exit;
Disruption;
Innovation and Invention;
Competitive Advantage;
Corporate Strategy;
Value Creation;
Competition;
Brands and Branding;
Five Forces Framework;
Consumer Products Industry;
New Zealand;
Australia;
China
- November 2000 (Revised January 2002)
- Case
Perspectives on Globalization
Conventional wisdom holds that globalization of an unprecedented size and scope is at hand. This case presents a number of perspectives on this issue.
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Huang, Yasheng. "Perspectives on Globalization." Harvard Business School Case 701-048, November 2000. (Revised January 2002.)
- January 1979 (Revised February 1987)
- Background Note
Note on Market and Consumer Research
Discusses scope of market and consumer research, steps in the research process, and how managers use research in marketing and decision-making.
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Reibstein, David J., and L. Scott Ward. "Note on Market and Consumer Research." Harvard Business School Background Note 579-136, January 1979. (Revised February 1987.)
- 05 Mar 2015
- News
Open offices seem great — until you work in one
- November 2004 (Revised January 2007)
- Case
Ice-Fili (Abridged)
By: John R. Wells, Pai-Ling Yin and Michael G. Rukstad
Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest...
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Keywords:
Product Positioning;
Geographic Location;
Competition;
Vertical Integration;
Corporate Strategy;
Retail Industry;
Food and Beverage Industry;
Russia
Wells, John R., Pai-Ling Yin, and Michael G. Rukstad. "Ice-Fili (Abridged)." Harvard Business School Case 705-441, November 2004. (Revised January 2007.)
- 23 Sep 2011
- News
Asia sticks with conglomerate model
- January 1999
- Case
State Street Corporation: Leading with Information Technology (B)
By: Stephen P. Bradley and Kelley Porter
With Multi-currency HORIZON, a real-time multi-currency accounting system that replaced the traditional batch-oriented single-currency accounting system, successfully launched, State Street Corp. (State Street) began to focus on growing the scope of its business...
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Keywords:
Accounting;
Trends;
Global Strategy;
Growth and Development Strategy;
Competitive Strategy;
Information Technology;
Value Creation;
Financial Services Industry
Bradley, Stephen P., and Kelley Porter. "State Street Corporation: Leading with Information Technology (B)." Harvard Business School Case 799-034, January 1999.
- May 2015 (Revised September 2015)
- Case
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
By: John A. Quelch and Qing Xia
The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations.
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Keywords:
Health Care;
Health Care Services;
REIT;
Marketing;
Investment;
Health Care and Treatment;
Segmentation;
Accommodations Industry;
Health Industry;
Real Estate Industry;
Japan
Quelch, John A., and Qing Xia. "AIP Healthcare Japan: Investing in Japan's Retirement Home Market." Harvard Business School Case 515-102, May 2015. (Revised September 2015.)
- January 2004 (Revised March 2005)
- Background Note
Managing Client Conflicts
By: Ashish Nanda
This case describes the two types of client conflict--conflict of duty and conflict of service--that professionals manage. It delineates how the management of these conflicts affects the scale and scope of service that professionals provide.
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Nanda, Ashish. "Managing Client Conflicts." Harvard Business School Background Note 904-059, January 2004. (Revised March 2005.)
- December 2007 (Revised May 2009)
- Case
Can PACIV (Puerto Rico) Serve European Customers?
Jorge Rodriguez-Gonzalez, PACIV's (Puerto Rico) founding CEO, is considering expanding PACIV's pharmaceutical manufacturing compliance services company to the U.K. and Europe. He has to decide whether to hire Wayne Snelgrove and how to define the scope of his...
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Keywords:
Customer Focus and Relationships;
Entrepreneurship;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Pharmaceutical Industry;
Service Industry;
Europe;
United Kingdom;
Puerto Rico
Isenberg, Daniel J. "Can PACIV (Puerto Rico) Serve European Customers?" Harvard Business School Case 808-099, December 2007. (Revised May 2009.)
- 20 Jul 2012
- News
You Can Do What Mayer and Slaughter Do
- 27 Mar 2020
- News
A Healthy and Productive Guide to Virtual Meetings
- September 2012
- Article
The Size and Composition of Corporate Headquarters in Multinational Companies: Empirical Evidence
By: David J. Collis, David Young and Michael Goold
Based on a six-country survey of nearly 250 multinationals (MNCs), this paper is the first empirical analysis to describe the size and composition of MNC headquarters and to account for differences among them. Findings are as follows: MNC corporate headquarters are...
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Keywords:
Headquarters;
Subsidiaries;
Multinational Corporations;
Organization Design;
Administrative Heritage;
International Strategy;
Business Subsidiaries;
Organizational Design;
Multinational Firms and Management;
Size;
Business Headquarters;
Global Strategy
Collis, David J., David Young, and Michael Goold. "The Size and Composition of Corporate Headquarters in Multinational Companies: Empirical Evidence." Journal of International Management 18, no. 3 (September 2012): 260–275.
- 2015
- Chapter
The Value of Breadth and the Importance of Differences
By: David J. Collis
Honoring Pankaj Ghemawat's receipt of an Academy of Management award, this chapter examines his contribution to the global strategy field. It notes the continuing importance of country differences to international strategy and how geographic scope contributes to...
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Collis, David J. "The Value of Breadth and the Importance of Differences." In Emerging Economies and Multinational Enterprises. Vol. 28, edited by Laszlo Tihanyi, Elitsa R. Banalieva, Timothy M. Devinney, and Torben Pedersen, 29–33. Advances in International Management. Emerald Group Publishing, 2015.
My data sets
CHAT. The cross-country historical adoption (chat) dataset is an unbalanced panel dataset with information on the adoption of over 100 technologies in more than 150 countries since 1800. We discuss the main aim of CHAT, its scope and limitations, as... View Details
- January 2005 (Revised February 2006)
- Background Note
Note on Corporate Strategy
By: Mikolaj Jan Piskorski
Introduces students to the study of corporate strategy. Focuses on questions of scope and ownership. Examines both horizontal and vertical integration. Underscores the point that economies of scope, or the existence of relationship-specific investments, are...
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Keywords:
Investment;
Contracts;
Ownership;
Corporate Strategy;
Horizontal Integration;
Vertical Integration
Piskorski, Mikolaj Jan. "Note on Corporate Strategy." Harvard Business School Background Note 705-449, January 2005. (Revised February 2006.)
- 11 May 2016
- News
Who Owns Space?
- 03 Oct 2011
- Research & Ideas
Transforming Manufacturing Waste into Profit
It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn...
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- April 2017 (Revised November 2017)
- Case
BlackRock (D): Organizing for the Future (with video links)
By: Ranjay Gulati, Jan W. Rivkin and Aldo Sesia
By the end of 2015, BlackRock had succeeded beyond any of the early dreams of its founders. The firm remained the world’s largest asset manager, with more than $4.6 trillion under management, and other financial services companies used BlackRock’s Aladdin platform to...
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Keywords:
Strategy;
Competition;
Information Technology;
Asset Management;
Growth and Development Strategy;
Financial Services Industry;
United States
Gulati, Ranjay, Jan W. Rivkin, and Aldo Sesia. "BlackRock (D): Organizing for the Future (with video links)." Harvard Business School Multimedia/Video Case 717-487, April 2017. (Revised November 2017.)