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  • All HBS Web  (5,799)
    • People  (4)
    • News  (1,257)
    • Research  (3,426)
    • Events  (83)
    • Multimedia  (189)
  • Faculty Publications  (2,836)
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  • 28 Oct 2019

MS/MBA: Engineering Sciences Showcase

Join us to learn more about the Harvard MS/MBA: Engineering Sciences program, a joint degree offered by the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS) and Harvard Business... View Details
  • February 2018 (Revised October 2019)
  • Technical Note

The Art and Science of Brand Valuation

By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
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Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
  • 07 Sep 2016
  • News

2016-2017 Blavatnik Fellows in Life Sciences Enterpreneurship

  • Web

MS/MBA Biotechnology: Life Sciences | MBA

MS/MBA Biotechnology: Life Sciences Joint degree with the Graduate School of Arts and Sciences. Students are affiliated with Harvard Medical School through the Harvard Department of Stem Cell and Regenerative Biology. Play A joint degree... View Details
  • 23 Sep 2015
  • News

HBS Announces 2015 Kaplan Life Sciences Fellows

  • 31 May 2024
  • Video

Harvard MS/MBA Biotechnology Life Sciences Info Session

  • 12 Feb 2015
  • Video

Happy Money, The Science Of Smarter Spending

  • 2013
  • Book

Happy Money: The Science of Happier Spending

By: Elizabeth Dunn and Michael Norton
If you think money can't buy happiness, you're not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of... View Details
Keywords: Happiness; Spending; Personal Finance
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Dunn, Elizabeth, and Michael Norton. Happy Money: The Science of Happier Spending. New York: Simon & Schuster, 2013.
  • June 1984
  • Case

Mohawk Data Sciences Corp.

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Cooper, Robin. "Mohawk Data Sciences Corp." Harvard Business School Case 184-049, June 1984.

    Incentives for Bad Science

    Randomized controlled trials (RCTs) inform medical practice, health care delivery, follow-on research, regulation, and health policy. Yet, many RCTs are inadequately randomized, blinded, and reported. To analyze scientists' and firms' incentives to meet clinical trial... View Details
    • 12 PM – 1 PM EDT, 09 Jul 2025
    • Virtual Programming

    Networking Isn't Guesswork-It's Science

    If you are one of the many people who dread networking, find it awkward, or maybe just want to network smarter, join us for this interactive HBS alumni networking workshop. We will discuss the benefits of applying the scientific method to networking. This framework ... View Details
    • 13 Aug 2014
    • News

    Blavatnik Fellows in Life Science Entrepreneurship Named

    • October 2004 (Revised March 2005)
    • Case

    Langer Lab, The: Commercializing Science

    By: H. Kent Bowen, Alex Kazaks, Ayr Muir-Harmony and Bryce LaPierre
    Professor Robert Langer's laboratory at MIT is the source of an unusually large number of published papers, patents, and technology licenses to start-up and established companies in the biomedical industry. Explores Langer's leadership and other factors that create a... View Details
    Keywords: Entrepreneurship; Technological Innovation; Business Startups; Research and Development; Patents; Innovation Leadership; Science-Based Business; Commercialization; Biotechnology Industry; Education Industry
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    Bowen, H. Kent, Alex Kazaks, Ayr Muir-Harmony, and Bryce LaPierre. "Langer Lab, The: Commercializing Science." Harvard Business School Case 605-017, October 2004. (Revised March 2005.)

      Happy Money: The Science of Smarter Spending

      For more information on Professor Norton’s new book, Happy Money: The Science of Smarter Spending (Simon & Schuster, 2013), co-authored with Elizabeth Dunn, click View Details
      • May 2019
      • Teaching Note

      Data Science at Target

      By: Srikant M. Datar and Caitlin N. Bowler
      Teaching Note for HBS No. 118-016. View Details
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      Datar, Srikant M., and Caitlin N. Bowler. "Data Science at Target." Harvard Business School Teaching Note 119-108, May 2019.
      • 31 Mar 2025
      • News

      Women Shaping Behavioural Science

      • 19 Feb 2021
      • News

      Behavioral Ethics: The Science

      • 12 Jul 2010
      • Research & Ideas

      Rocket Science Retailing: A Practical Guide

      Whether you sell widgets, designer fashions, or life-saving drugs, mastering the art and science of better analytics can set you ahead of your competitors, according to HBS professor Ananth Raman and Wharton professor Marshall Fisher.... View Details
      Keywords: by Martha Lagace; Retail; Auto
      • 16 Jul 2013
      • News

      Happy Money, The Science of Smarter Spending

      • 23 Aug 2016
      • News

      Harvard Business School Announces 2016 Kaplan Life Sciences Fellows

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