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Show Results For
- All HBS Web
(5,799)
- People (4)
- News (1,257)
- Research (3,426)
- Events (83)
- Multimedia (189)
- Faculty Publications (2,836)
- 07 Sep 2016
- News
2016-2017 Blavatnik Fellows in Life Sciences Enterpreneurship
- 2017
- Chapter
Toward Transparent Reporting of Psychological Science
By: Etienne P. LeBel and Leslie K. John
In this chapter we make a case for increased transparency of the methods used to obtain research findings. Although comprehensive reporting facilitates accurate assessment of a paper’s claims, the current reporting norm is secrecy, not openness. We begin by putting... View Details
LeBel, Etienne P., and Leslie K. John. "Toward Transparent Reporting of Psychological Science." In Psychological Science under Scrutiny: Recent Challenges and Proposed Solutions, edited by S.O. Lilienfeld and I.D. Waldman. New York: John Wiley & Sons, 2017.
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 12 Feb 2015
- Video
Happy Money, The Science Of Smarter Spending
- 18 Sep 2015
- News
Why the U.S. Government Is Embracing Behavioral Science
- May 1990 (Revised August 1990)
- Case
Orbital Sciences Corp. (E)
Sahlman, William A. "Orbital Sciences Corp. (E)." Harvard Business School Case 290-055, May 1990. (Revised August 1990.)
- April 1986 (Revised February 1989)
- Case
Orbital Sciences Corp. (A)
Keywords: Aerospace Industry
Sahlman, William A., and Howard H. Stevenson. "Orbital Sciences Corp. (A)." Harvard Business School Case 386-175, April 1986. (Revised February 1989.)
- 31 May 2024
- Video
Harvard MS/MBA Biotechnology Life Sciences Info Session
- 2013
- Book
Happy Money: The Science of Happier Spending
By: Elizabeth Dunn and Michael Norton
If you think money can't buy happiness, you're not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of... View Details
Dunn, Elizabeth, and Michael Norton. Happy Money: The Science of Happier Spending. New York: Simon & Schuster, 2013.
- June 1984
- Case
Mohawk Data Sciences Corp.
Cooper, Robin. "Mohawk Data Sciences Corp." Harvard Business School Case 184-049, June 1984.
Incentives for Bad Science
Randomized controlled trials (RCTs) inform medical practice, health care delivery, follow-on research, regulation, and health policy. Yet, many RCTs are inadequately randomized, blinded, and reported. To analyze scientists' and firms' incentives to meet clinical trial... View Details
- 12 PM – 1 PM EDT, 09 Jul 2025
- Virtual Programming
Networking Isn't Guesswork-It's Science
If you are one of the many people who dread networking, find it awkward, or maybe just want to network smarter, join us for this interactive HBS alumni networking workshop. We will discuss the benefits of applying the scientific method to networking. This framework ... View Details
- 10 Oct 2023
- News
The Science Of Happiness
- 13 Jun 2017
- Blog Post
Benefits of the MS/MBA: Engineering Sciences Program
Bussgang, and Karen Mills; and gleaned leadership lessons on a daily basis from the cases and curriculum. Given Damjan’s combined interest in technology ventures and leadership, and his background and work experience in the engineering field, the new MS/MBA:... View Details
- 2008
- Working Paper
The Sciences of Design: Observations on an Emerging Field
By: Sandeep Purao, Carliss Y. Baldwin, Alan Hevner, Veda C. Storey, Jan Pries-Heje, Brian Smith and Ying Zhu
The boundaries and contours of design sciences continue to undergo definition and refinement. In many ways, the sciences of design defy disciplinary characterization. They demand multiple epistemologies, theoretical orientations (e.g. construction, analysis or... View Details
Purao, Sandeep, Carliss Y. Baldwin, Alan Hevner, Veda C. Storey, Jan Pries-Heje, Brian Smith, and Ying Zhu. "The Sciences of Design: Observations on an Emerging Field." Harvard Business School Working Paper, No. 09-056, October 2008.
Happy Money: The Science of Smarter Spending
For more information on Professor Norton’s new book, Happy Money: The Science of Smarter Spending (Simon & Schuster, 2013), co-authored with Elizabeth Dunn, click View Details
- Article
The Sciences of Design: Observations on an Emerging Field
By: S. Purao, C. Y. Baldwin, A. Hevner, V. Storey, J. Pries-Heje and B. Smith
he boundaries and contours of design sciences continue to undergo definition and refinement. In many ways, the sciences of design defy disciplinary characterization. They demand multiple epistemologies, theoretical orientations (e.g. construction, analysis or... View Details
Purao, S., C. Y. Baldwin, A. Hevner, V. Storey, J. Pries-Heje, and B. Smith. "The Sciences of Design: Observations on an Emerging Field." Art. 29. Communications of the Association for Information Systems 23 (2008).
- 11 Jul 2023
MS/MBA Biotechnology: Life Sciences Information Session
Join us for a virtual event with program faculty and Admissions staff to learn more about Harvard's MS/MBA Biotechnology: Life Sciences joint degree. View Details