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- All HBS Web (476)
- Faculty Publications (77)
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- 03 Nov 2008
- HBS Case
Economics of the Ethanol Business
production levels and the potential sale of the ethanol plant in an increasingly competitive, complex environment. "For the first time in history, the food and energy markets are converging," says Reinhardt. "It's hard to... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
content). Q: Were you able to quantify social influence in terms of how it increased or decreased the percentage in sales revenue? A: The impact of the low-status group on revenue is negligible. Social influence increases revenue from the... View Details
- October 2000 (Revised July 2001)
- Case
Avon Products (A)
By: Lynn S. Paine and Greg Rogers
The general manager of Avon Mexico, Fernando Lezama, must decide whether to promote a woman to the position of vice president of sales. If appointed, the candidate would be the first female in all of Latin America to hold an executive position and one of the first... View Details
Keywords: Business or Company Management; Leading Change; Salesforce Management; Organizational Culture; Job Design and Levels; Gender; Management Teams; Cross-Cultural and Cross-Border Issues; Mexico
Paine, Lynn S., and Greg Rogers. "Avon Products (A)." Harvard Business School Case 301-059, October 2000. (Revised July 2001.)
- 17 Jul 2023
- Research & Ideas
Money Isn’t Everything: The Dos and Don’ts of Motivating Employees
meaningful to the culture, like employee of the month plaques or sales awards. Companies should think about who they want to attract and design non-monetary awards around that goal. For instance, companies with a training culture could... View Details
Keywords: by Avery Forman
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. However, what's needed in politics is not less marketing but better... View Details
Keywords: by Sean Silverthorne
- 17 Nov 2015
- First Look
November 17, 2015
case: https://cb.hbsp.harvard.edu/cbmp/product/615044-PDF-ENG Harvard Business School Case 416-018 Macy's: Evolution in the Sunshine State In 2009, Lee O'Rourke was promoted to district vice president in charge of Macy's newly created... View Details
Keywords: Sean Silverthorne
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
This sad scenario plays out at many firms: Top-performing salespeople get promoted to become sales managers, but don’t actually know how to manage. The result is a disaster—productivity takes a dive,... View Details
Keywords: by Dina Gerdeman
- October 2009 (Revised March 2012)
- Case
Nettwerk: Digital Marketing in the Music Industry
By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
- 13 Dec 2011
- First Look
First Look: Dec. 13
whether, when, and for which type of customer the introduction of a new channel helps and hurts sales in existing channels. Our framework separates short- and long-run effects by analyzing underlying channel capabilities. It suggests that... View Details
Keywords: Sean Silverthorne
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
1929 by a merger of British and Dutch soap and margarine companies, 1 it has ranked as one of Europe's, and the world's, largest consumer-goods companies. Its sales of $45,679 million in 2000 ranked it fifty-fourth by revenues in the... View Details
- 19 Jan 2011
- First Look
First Look: Jan. 18
are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. From the collapse of Enron and corruption... View Details
Keywords: Sean Silverthorne
- 06 Jun 2016
- Research & Ideas
Skills and Behaviors that Make Entrepreneurs Successful
the successful management of all financial aspects of a business venture. Sales. Measures skills and behaviors needed to build an effective sales organization and sales channel that can successfully acquire,... View Details
Keywords: by HBS Working Knowledge
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire to have fair skin. The View Details
Keywords: Sean Silverthorne
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
TikTok is developing an in-app marketplace in some countries that takes consumers “seamlessly from videos and live streams to shopping,” the case notes. Most of the TikTok Shop’s e-commerce sales are, for the moment, in Southeast Asia,... View Details
- 28 Jun 2011
- First Look
First Look: June 28
indicator we document that 1) inflow-driven buying pressure by mutual funds has a pronounced and persistent stock price impact, 2) the probability of an SEO increases by 59%, 3) insider sales increase by 7%, and 4) the probability of... View Details
Keywords: Sean Silverthorne
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
the board but only on items selected as your inflation-busters. For cash poor consumers, these promotions should hit the key price points on small pack sizes. For cash rich consumers, encourage multi-unit purchases ahead of the inevitable... View Details
Keywords: by John Quelch
- 23 Jun 2015
- First Look
First Look: June 23, 2015
develop, produce, and implement relevant, resonant promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is best served through the coordination and integration of... View Details
Keywords: Sean Silverthorne
- 21 Aug 2013
- Research & Ideas
What Went Wrong at J.C. Penney?
backfire. Sales last year fell 25 percent, resulting in a net loss of $985 million, and the blood-letting continued in quarterly results released this week. In a recent interview, Harvard Business School marketing expert Rajiv Lal, the... View Details
- 25 Jan 2021
- Book
In a Nutshell, Why American Capitalism Succeeded
business in the United States. The book introduces readers to innovative business leaders, like Francis Cabot Lowell, who helped bring textile manufacturing, and the Industrial Revolution, to New England; Lydia Pinkham, who pioneered advertising techniques, including... View Details