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Publications

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  • All HBS Web  (181)
    • People  (1)
    • News  (30)
    • Research  (135)
  • Faculty Publications  (39)

Show Results For

  • All HBS Web  (181)
    • People  (1)
    • News  (30)
    • Research  (135)
  • Faculty Publications  (39)
← Page 5 of 181 Results →
  • Web

HBS - Financials | Supplemental Financial Information

which increased 6 percent and accounted for 43 percent of the group’s total annual sales in fiscal 2023. Revenue from Corporate Learning products and services increased 7 percent from fiscal 2022. Corporate Learning partners with... View Details
  • 03 Oct 2007
  • Research & Ideas

Dealing with the ‘Irrational’ Negotiator

owed $130,000 in sales commissions for the work he had done prior to being fired from the firm a few months earlier. The executive, on the other hand, claimed the employee was owed nothing—in fact, he insisted the employee had been... View Details
Keywords: by Deepak Malhotra & Max H. Bazerman
  • 27 Nov 2000
  • Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

changing competitive environment. By the mid-1960s, however, U.S. tire companies began to feel the first tremors of the competitive earthquake that would ultimately reshape the industry. In 1966, Michelin struck a deal with Sears to manufacture radial tires for View Details
Keywords: by Donald N. Sull; Manufacturing; Transportation
  • 05 Sep 2019
  • Sharpening Your Skills

Making the Right Technical Hire

developers and 27 percent wanted sales leads, 13 percent were looking for growth marketers and 7 percent wanted front-end developers/UX/designers. Sure, it’s fine to look for a generalist [or augmenting your team with an outsourced dev... View Details
Keywords: by Julia Austin; Technology
  • Web

Harvard Business School

spans more than thirty years. Upon earning an MBA from HBS, Simons joined CBS New York, where he held several managerial positions. He concluded his 13-year run with the network as vice president of Sales and Marketing for the CBS... View Details
  • Web

2024 Reunion Presentations - Alumni

saw Lin as a natural for a job commanding a much larger budget than any other Hollywood studio. Come to this live recording of the Skydeck podcast to get the inside scoop on Lin’s plans at Netflix and a chance to ask your own questions.... View Details
  • Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target... View Details
Keywords: by Frank V. Cespedes
  • 10 Sep 2008
  • Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

also worries that a company is at risk if sales depend too much on one or two megabrands that could run into lawsuits from generic competitors or regulatory challenges. On the other hand, the president of Warner Bros. (think Batman) aims... View Details
Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical
  • 01 Dec 2014
  • News

Customizing Couture Online

flash-sale site Gilt Groupe. Today, luxury shoppers, once uncertain about the Internet, see it as a way of “accessing special things,” Magnúsdóttir says. More Retail Revolutions Sparking the Flash Sale Gilt Groupe founders Alexis Maybank... View Details
Keywords: April White; fashion; Professional Services
  • Profile

Minal Mehta

solid budget at Amazon to work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic planning and project... View Details
Keywords: Entrepreneurship; Services
  • February 2011 (Revised November 2013)
  • Case

The Cheezburger Network

By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details
Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry
Citation
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Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
  • 01 Mar 2012
  • News

School’s Financial Picture Brighter than Expected

HBS finished fiscal year 2011 with a stronger financial performance than expected despite the lingering effects of the recent recession. Revenue for the year July 1, 2010, to June 30, 2011, exceeded the budget by nearly 9 percent,... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 29 Feb 2016
  • HBS Case

Bigbelly's Big Bet on the Digital Trash Can

customers notorious for labyrinthine procurement processes and glacial sales cycles. At the same time, Weiss reasons, if approached in the right way, selling to the public sector can amount to a huge opportunity for the right business.... View Details
Keywords: by Michael Blanding; Energy
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

numbers, many of those responsible for social engagement online reached out to key decision makers in the company to try to obtain an ever-larger budget for such efforts. Invariably, however, they are met with the same question: "How much... View Details
  • 01 Sep 2015
  • News

Is the Auction House of the Future Online?

of the new art collector, someone who looks a lot like Julka and Khan: new to collecting, with a budget north of eBay but south of Sotheby’s, and a comfort with technology. This long overlooked middle market—pieces from about $1,000 to... View Details
Keywords: April White; Wu-Tang Clan
  • 12 Jul 2016
  • First Look

July 12, 2016

Schreger Abstract—Government forecasts of GDP growth and budget balances are generally more over optimistic than private sector forecasts. When official forecasts are especially optimistic relative to private forecasts ex ante, they are... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2006
  • Research & Ideas

What Really Drives Your Strategy?

Gilbert Gilbert: The same problem exists today. We have just talked to a large financial services firm that has spent millions of dollars building a formal resource allocation system, yet all their efforts have been at the very senior levels of management. The... View Details
Keywords: by Martha Lagace
  • 28 Sep 2015
  • News

Rockin’ for a Cause

victim to California’s statewide budget cuts. “Susan’s group came up with a new model of distributing funds district-wide instead of school-by-school,” Scheel explains. “Because of that, PiE appeals not just to individual donors, but also... View Details
Keywords: Deborah Blagg; Symantec
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

corporate synergies should be defined at the top and realized in the business units. Just as the CFO coordinates the budgeting process, a senior executive should coordinate the alignment process—a responsibility for the Office of Strategy... View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
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