Publications

11 Jul 2017
News

The Right Thing to Do

$5 per viewer. However, Ackman’s ROI metric for this series is akin to that of Diogenes’ search for an honest man or Lot’s for righteous people in Sodom and Gomorrah. “It’s really expensive,” he admits, “but want to know something? If only 50 people watched and there... View Details

Keywords: Constantine von Hoffman; Securities, Commodities, and Other Financial Investments; Finance; Mining (except Oil and Gas); Mining

19 Oct 2022
News

Cofounder Courtship: How to Find the Right Mate—for Your Startup

January 2023
Case

Proday: Calling the Right Play

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details

Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States

November 2016
Teaching Note

Detroit: On the Right Track?

By: Jan W. Rivkin

Teaching Note for HBS No. 716-444. View Details

November 20, 2012
Article

Getting Wall Street Accountability Right

By: Robert C. Pozen

February 2009 (Revised June 2014)
Teaching Note

Ad Classification at Right Media

By: Benjamin Edelman

Teaching Note for [909032]. View Details

Keywords: Advertising; Technology; Advertising Industry

26 Mar 2008
News

Managing care the right way

07 Jul 2011
News

The Right to Straight Talk

12 PM – 1 PM EST, 17 Nov 2015
Webinars: Career

Is Entrepreneurship Right For You?

Are you considering pursuing an entrepreneurial career? Professor Tim Butler will share his latest research on the markers that differentiate entrepreneurs from non-entrepreneurs. Using the CareerLeader assessment tool, Professor Butler will demonstrate how your... View Details

January 2001
Background Note

Responsibilities & Rights of Family Shareholders of a Family Business

By: John A. Davis

Describes the major responsibilities and rights of family shareholders of a family owned business. View Details

Keywords: Family Business; Rights; Business and Shareholder Relations

March 2021
Case

Sky Deutschland - Bidding for Sports Rights (A)

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany

Article

Towards a Bill of Rights for Online Advertisers

By: Benjamin Edelman

Online advertising presents remarkable efficiencies—better targeting, improved measurement and greater return on investment. Yet there are challenges, particularly when networks of intermediaries place ads through convoluted relationships, and all the more so when... View Details

Keywords: Online Advertising; Rights; Measurement and Metrics; Investment Return; Negotiation; Networks; Problems and Challenges; Performance Efficiency; Law; Advertising Industry

Read Now

February 2016 (Revised August 2021)
Case

Martin Luther King and the Struggle for Black Voting Rights

By: David Moss and Dean Grodzins

In January 1965, Rev. Martin Luther King, Jr., the most prominent leader of the civil rights movement in the United States, launched a campaign of civil disobedience in Selma, Alabama, to bring national attention to disenfranchisement of black voters in the South. On... View Details

Keywords: Rights; Voting; Race; Government and Politics; Conflict and Resolution; Leadership; History; Alabama

21 Mar 2012
Op-Ed

Finding the Right Jeremy Lin Storyline

New York Knicks basketball sensation Jeremy Lin has attracted worldwide attention because he crosses so many boundaries and defies so many stereotypes. Lin, an Asian-American (rare in the NBA) who played college hoops at Harvard (even rarer in the NBA), was cut from... View Details

Keywords: by Lakshmi Ramarajan; Entertainment & Recreation

03 Jan 2014
News

Jim Coutts Was Trudeau’s Right Hand

Keywords: Trudeau; Canada; Government; Mining (except Oil and Gas); Mining; Heavy and Civil Engineering Construction; Construction

December 2010
Supplement

Ad Classification at Right Media — slide supplement

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Media; Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Advertising Industry; Media and Broadcasting Industry

2006
Chapter

Policy Implications of Weak Property Rights

By: James Anton, Hillary Greene and Dennis Yao

Keywords: Property; Rights; Policy; Government and Politics