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  • August 2024 (Revised January 2025)
  • Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta
The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details
Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
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  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

cost of moving to the suburbs. I find that black in-migration imposed a strong, negative fiscal externality on receiving places by lowering property values and, mechanically, reducing tax revenues. Unable or unwilling to raise tax rates,... View Details
Keywords: by Sean Silverthorne
  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

hyper-rational equilibrium play and would have consequential properties that require a different research agenda to bring into focus. Some of our analysis also has implications for voting behavior under other procedures, including one... View Details
Keywords: Carmen Nobel
  • 15 Apr 2014
  • First Look

First Look: April 15

controls, employment at target establishments declines 3% over two years post buyout and 6% over five years. The job losses are concentrated among public-to-private buyouts and transactions involving firms in the service and retail... View Details
Keywords: Sean Silverthorne
  • 27 Oct 2014
  • Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

“The work is all about the difficulty of building an economy where there's nothing.” "The work is all about the difficulty of building an economy where there's nothing: where there are no roads, where there's no reliable labor system, where there are no View Details
Keywords: by Carmen Nobel; Food & Beverage; Agriculture & Agribusiness
  • 22 Sep 2009
  • First Look

First Look: September 22

president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item;... View Details
Keywords: Martha Lagace
  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

square-foot retail complex, a hotel, and the Kodak Theatre, the future home of the Academy Awards. The second project was a mixed-use development, located on Sunset and Vine. This property had suffered a bad... View Details
Keywords: Sean Silverthorne
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

trade off the risks of alienating a loyal franchised retail channel against the benefits of accessing new customers? The problem is exacerbated when the new channel is a low-cost alternative such as the Internet. Such issues are perennial... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 15 Jan 2013
  • First Look

First Look: January 15

designers must think about how to distribute property rights, people, and activities across numerous self-governing enterprises in ways that are advantageous for the group (ecosystem) as well as for the designer's own firm or community.... View Details
Keywords: Sean Silverthorne
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

the value of their information intermediation function. The Effect of Product Variety and Inventory Levels on Retail Sales: A Longitudinal Study Author:Zeynep Ton and Ananth Raman Publication:Production and Operations Management 19, no. 5... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

factors in the study of deceptive behavior. Download the paper: http://www.hbs.edu/research/pdf/09-096.pdf Modularity for Value Appropriation: Drawing the Boundaries of Intellectual Property Authors: Joachim Henkel and Carliss Baldwin... View Details
Keywords: Martha Lagace
  • 08 Jun 2010
  • First Look

First Look: June 8

  PublicationsThe New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Authors:Marshall Fisher and Ananth Raman Publication:Harvard Business School Press, 2010 Abstract Retailers today are... View Details
Keywords: Martha Lagace
  • 13 Jul 2010
  • First Look

First Look: July 13

prevents homeowners from deleveraging when property values decline and homeowner equity deteriorates, conspire to create a "ratchet" effect in which homeowner leverage is maintained during good times without the ability to... View Details
Keywords: Martha Lagace
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55610 Assortment Rotation and the Value of Concealment By: Ferreira, Kris J., and Joel Goh Abstract— Assortment rotation—the retailing practice of changing the assortment of products offered... View Details
Keywords: Dina Gerdeman
  • 04 Dec 2012
  • First Look

First Look: December 4

Download the paper: http://ssrn.com/abstract=2178640 The Impact of Modularity on Intellectual Property and Value Appropriation Authors:Carliss Y. Baldwin and Joachim Henkel Abstract Modularity is a means of partitioning technical... View Details
Keywords: Carmen Nobel
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

ecosystems, hierarchy is an architectural property that refers to the degree to which transactions proceed in a single direction, from "upstream" to "downstream." It is often assumed that a unidirectional flow of goods... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

the firm and the open logic of the market. To successfully employ this model, firms must learn to shepherd communities, leverage them without exploiting them, and share intellectual property rights. Last Place Aversion in Queues By:... View Details
Keywords: Dina Gerdeman
  • 21 May 2013
  • First Look

First Look: May 21

Divergence between rich and poor countries since 1820. Download working paper: http://www.nber.org/papers/w19010 Improving Store Liquidation By: Craig, Nathan, and Ananth Raman Abstract—Store liquidation is the time-constrained divestment of View Details
Keywords: Sean Silverthorne
  • 08 Nov 2011
  • First Look

First Look: Nov. 8

which a Nash equilibrium exists while the set of Nash equilibria coincides with the solutions of the system of first order condition equations, a property of essential importance to empirical studies. This condition specifies that in... View Details
Keywords: Sean Silverthorne
  • 17 Aug 2010
  • First Look

First Look: August 17

generalizability of the implicit voice theories identified in Study 1. Studies 3 and 4 develop and test survey measures for five implicit voice theories, using additional samples comprised of more than 300 adults. The analyses establish psychometric View Details
Keywords: Martha Lagace

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