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  • 25 Jun 2013
  • First Look

First Look: June 25

Business School Case 613-045 Managing with Analytics at Procter & Gamble Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business... View Details
Keywords: Anna Secino
  • March 2024
  • Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
Related
  • 01 May 2025
  • HBS Seminar

Dan Iancu, Stanford Graduate School of Business

  • March 2024
  • Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
Related
  • March 2024
  • Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
Related
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

Conference Proceedings More Amazon Effects: Online Competition and Pricing Behaviors By: Cavallo, Alberto Abstract—I study how online competition, with its shrinking margins, algorithmic pricing technologies, and the transparency of the web, can change the pricing... View Details
Keywords: Dina Gerdeman
  • March 2024
  • Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
Related
  • March 2024
  • Teaching Note

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross
Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
Related
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54559 Harvard Business School Case 118-016 Data Science at Target Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the View Details
Keywords: Dina Gerdeman

    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing
    • 05 Jul 2023
    • HBS Case

    What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

    an analytical orientation often find comfort in data, leaning on numbers or models to develop a plan that provides the best chance for success (e.g., “data is king”). Contextual. Individuals with a contextual orientation tend to focus on... View Details
    Keywords: by Ben Rand
    • March 2022
    • Case

    GrowSari (A): Design for the Last Mile Customer

    By: Brian Trelstad, Cam Carag and Michi Ferreol
    Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair,... View Details
    Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Retail Industry; Retail Industry; Philippines
    Related

      Shunyuan Zhang

      Shunyuan Zhang is an assistant professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.

      Professor Zhang studies the sharing economy and the marketing problems that the dynamics of... View Details

      Keywords: retailing; retailing; retailing
      • March 2022
      • Supplement

      GrowSari (B)

      By: Brian Trelstad, Cam Carag and Michi Ferreol
      Case supplement for HBS Case No. 322-036. Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed... View Details
      Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Retail Industry; Retail Industry; Philippines
      Related
      • August 2013 (Revised August 2014)
      • Case

      Catalina In the Digital Age

      By: Robert J. Dolan and Uma R. Karmarkar
      Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
      Keywords: Big Data; Digital Technologies; Marketing; Customer Relationship Management; Consumer Behavior; Analytics and Data Science
      Related
      • May 2021
      • Article

      The Firm Next Door: Using Satellite Images to Study Local Information Advantage

      By: Jung Koo Kang, Lorien Stice-Lawrence and Forester Wong
      We use novel satellite data that track the number of cars in the parking lots of 92,668 stores for 71 publicly listed U.S. retailers to study the local information advantage of institutional investors. We establish car counts as a timely measure of store-level... View Details
      Keywords: Satellite Images; Store-level Performance; Institutional Investors; Local Advantage; Overweighting; Processing Costs; Alternative Data; Big Data; Emerging Technologies; Information; Quality; Institutional Investing; Decision Making; Behavioral Finance; Analytics and Data Science
      Related
      • Web

      Technology & Operations Management - Faculty & Research

      admission to the ED within 72 h. The association between outcomes and physician batch tendency was measured using a multivariable linear regression controlling for various covariates. Data Sources and Analytic Sample: The Mayo Clinic of... View Details

        Eva Ascarza

        Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit.  She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

        Keywords: retailing; retailing; retailing; retailing; retailing

          Isamar Troncoso

          Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

          Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

          Keywords: retailing; retailing; retailing
          • 19 Sep 2006
          • First Look

          First Look: September 19, 2006

          transactions within a network of customers, such as financial services and telecommunications, currently face tough challenges. The factors determining success in their industries are changing rapidly and the boundaries of many of their markets are realigning. General... View Details
          Keywords: Sean Silverthorne