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- All HBS Web
(3,684)
- People (2)
- News (706)
- Research (2,359)
- Events (26)
- Multimedia (18)
- Faculty Publications (941)
- July 2013 (Revised November 2021)
- Module Note
Exploration vs. Exploitation
By: Willy Shih
This module note introduces James March's concept of exploration and exploitation, and the management challenge of balancing the allocation of resources to the two activities in the firm. The note also touches on the O'Reilly and Tushman paper on the ambidextrous... View Details
Keywords: Exploration And Exploitation; Exploitation; Research; Scientific Research; Product Commercialization; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Knowledge Acquisition; Growth and Development Strategy; Resource Allocation; Strategic Planning; Research and Development; Science-Based Business; Corporate Strategy; Knowledge Sharing; Biotechnology Industry; Information Technology Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Semiconductor Industry; Technology Industry; United States
Shih, Willy. "Exploration vs. Exploitation." Harvard Business School Module Note 614-004, July 2013. (Revised November 2021.)
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
associate professor at the University of Chicago. Consumers put on blindfolds The researchers performed dozens of experiments, using products ranging from gummy candy to dictionaries, and testing out labels... View Details
- March 2022
- Module Note
Navigating Nascent Industries and Product Categories
By: Rory McDonald
This Note introduces a module of cases used at Harvard Business School to teach fundamental concepts about navigating nascent industries and product categories. It elaborates a set of ‘innovation tensions’ that managers must address in these domains. In connecting the... View Details
McDonald, Rory. "Navigating Nascent Industries and Product Categories." Harvard Business School Module Note 622-097, March 2022.
- 23 Apr 2012
- News
How to Brand a Next-Generation Product
- 09 Aug 2017
- Sharpening Your Skills
Productivity Tips You Probably Haven't Considered Before
taking breaks help or hinder getting things done? The researchers also address questions you've likely never considered, such as how weather affects productivity and why collaboration may make you less able... View Details
Keywords: by Sean Silverthorne
- June 1977 (Revised September 1992)
- Case
Sorenson Research Co. (Abridged)
Presents the issues facing a high volume, high margin (but lightweight) medical products business. The company is trying to improve its inventory control to reduce inventory investment and improve service. The present multi-site inventory system is described and major... View Details
Keywords: Business Earnings; Investment; Volume; Service Delivery; Supply Chain; Performance Improvement; Medical Devices and Supplies Industry
Wheelwright, Steven C. "Sorenson Research Co. (Abridged)." Harvard Business School Case 677-257, June 1977. (Revised September 1992.)
- September 2017
- Teaching Note
The Productivity Decline: Demographics, Robots, or Globalization?
By: Laura Alfaro and Hayley Pallan
In the early 21st century, there was a noticeable trend of declining productivity growth. Despite the persistent decline in productivity growth, a consensus on its explanation had not been reached. Some of the debate focused on the technicalities of productivity... View Details
- November 1990
- Case
Techsonic Industries, Inc.: Humminbird - New Products
By: Melvyn A. Menezes
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line... View Details
Keywords: Customer Value and Value Chain; Marketing Reference Programs; Product Development; Electronics Industry
Menezes, Melvyn A. "Techsonic Industries, Inc.: Humminbird - New Products." Harvard Business School Case 591-007, November 1990.
- Research Summary
Measuring and Managing Uncertainty in Product Development
Dissertation research regarding the startegic implications of uncertainty in product development. View Details
- March 2013
- Case
An Entrepreneur's New Product Development Journey
By: Elie Ofek
This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
Keywords: Entrepreneurship; Decision Making; Product Development; Consumer Products Industry; Consumer Products Industry
Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
- 01 Dec 2005
- News
Faculty Research Online
study of smart practices by social and business organizations in Iberoamerica, based on research by Professor James Austin, senior researcher Ezequiel Reficco, and Universidad de los Andes professor Roberto... View Details
- 01 Dec 2010
- News
Faculty Research Online
Power Posing: Fake It Until You Make It Nervous about an upcoming presentation or job interview? Holding one’s body in expansive, “high-power” poses for as little as two minutes can summon an extra surge of power and sense of well-being when it’s needed, according to... View Details
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- 12 Feb 2016
- Working Paper Summaries
Enhancing the Practical Relevance of Research
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
device industry. That allowed the researchers to evaluate how a recall’s severity and proximity—the degree of product market overlap between recalled and competing products—may stall or speed innovation in a... View Details
- January 2014
- Technical Note
Learning From Extreme Consumers
By: Jill Avery and Michael Norton
Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details
Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention
Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014.
- 01 Oct 2002
- News
Faculty Research Symposium
Pay Check: Equity-Based Compensation and Incentives Creativity in a Crunch Nobody's Perfect. Now What? Last spring, a special symposium was held on campus in celebration of faculty research. The one-day event, sponsored by the Division of View Details
- Research Summary
Managing Product Development in Rapidly Changing Environments
A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
- September 2009
- Case
Peter Schultz at The Scripps Research Institute
By: H. Kent Bowen, Alison Berkley Wagonfeld and Courtney Purrington
Peter Schultz, Professor of Chemistry at The Scripps Research Institute, managed an extremely productive lab. This case examines how Schultz recruited, motivated and inspired the students and scientists that worked with him. View Details
Keywords: Higher Education; Factories, Labs, and Plants; Research and Development; Recruitment; Selection and Staffing; Management Style; Motivation and Incentives; Leadership Style
Bowen, H. Kent, Alison Berkley Wagonfeld, and Courtney Purrington. "Peter Schultz at The Scripps Research Institute." Harvard Business School Case 910-408, September 2009.