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  • Web

Marketing - Faculty & Research

(May–June 2025): 120–127. Ideation with Generative AI—In Consumer Research and Beyond By: Julian De Freitas , G. Nave and Stefano Puntoni June 2025 | Article | Journal of Consumer Research The use of large... View Details
  • winter 2001
  • Article

Product-Development Practices That Work: How Internet Companies Build Software

By: A. D. MacCormack
Keywords: Product; Research and Development; Internet and the Web; Applications and Software
Related
  • 12 PM – 1 PM EST, 12 Nov 2014
  • Webinars: Trending@HBS

Collective Genius: The Art and Practice of Leading Innovation

What does it take to build an organization that can innovate in today's global economy? Professor Linda Hill will share examples from her new book of leaders who have learned how to cultivate "collective genius" and provide a framework for creating organizations in... View Details
  • Web

Faculty & Research - Entrepreneurship

Faculty & Research August 2025 Article Revenue Collapses and the Consumption of Small Business Owners in the COVID-19 Pandemic By: Olivia S. Kim , Jonathan A. Parker and Antoinette Schoar Using financial account data linking small... View Details
  • Web

Entrepreneurship - Faculty & Research

what we have learned so far about the potential and limits of microfinance and how insights from research and practice can help inform the industry's current products, policies and future developments.... View Details
  • 05 Jul 2006
  • Working Paper Summaries

The Cycles of Theory Building in Management Research

Keywords: by Paul R. Carlile & Clayton M. Christensen
  • 2017
  • Other Book

Good Work: The Taylor Review of Modern Working Practices

By: Matthew Taylor, Greg Marsh, Diane Nicol and Paul Broadbent
I was not the only person appointed to the Review. My fellow Review team members, Greg Marsh, Diane Nicol and Paul Broadbent have not only been an important source of ideas and wisdom throughout the process but have led in engaging with key groups of... View Details
Keywords: Future Of Work; Labor Relations; Marketplaces; Employment; Labor and Management Relations; Labor; Markets
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  • 2011
  • Article

Organizational Errors: Directions for Future Research

By: Paul S. Goodman, Rangaraj Ramanujam, John S. Carroll and Amy C. Edmondson
The goal of this paper is to promote research about organizational errors—i.e., the actions of multiple organizational participants that deviate from organizationally specified rules and can potentially result in adverse organizational outcomes. To that end, we advance... View Details
Keywords: Research; Organizations; Interests; Managerial Roles; Governing Rules, Regulations, and Reforms; Management Practices and Processes; Learning
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  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

subsumed by the other three. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53024 August 2017 Obstetrics & Gynecology Relationship Between Labor and Delivery Unit Management Practices and Maternal Outcomes By:... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2020
  • Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

Harvard Business School spends a significant amount of research funds each year on the health care industry, answering questions such as: How can the business of health care be made more efficient? What can a business do to motivate... View Details
Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies
  • 30 May 2007
  • Research & Ideas

Health Care Under a Research Microscope

says, "will kill us financially and medically it will ruin our economy, deny us the health care services we need, and undermine the important genomic research that can fundamentally improve the practice... View Details
Keywords: by Sean Silverthorne; Health; Biotechnology
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details
Keywords: by Sean Silverthorne; Technology
  • Web

Finance Faculty - Faculty & Research

Green Assistant Professor of Business Administration Robin Greenwood George Gund Professor of Finance and Banking Senior Associate Dean for Faculty Development and Research Samuel G. Hanson William L. White Professor of Business... View Details
  • Web

Leadership - Faculty & Research

can spark, organize, and/or guide action to bring about change at the societal level. Leadership Initiative The Leadership Initiative undertakes cutting-edge research and course development projects about leadership and leadership... View Details
  • 01 Sep 2014
  • News

The Changing Nature of Research

the globe. As a leader in management education, Harvard Business School has a strong commitment to improving the practice of management and to advancing a world that is more sustainable and inclusive, healthier, and better educated. As... View Details
  • Web

Globalization - Faculty & Research

Centers The globalization of business has long encouraged Harvard Business School (HBS) faculty to research international business practices and the effects of globalization. Seminal contributions -... View Details
  • June 2025
  • Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni
The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
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  • October–December 2023
  • Article

A Practical Guide to Conversation Research: How to Study What People Say to Each Other

By: Michael Yeomans, Katelynn Boland, Hanne K. Collins, Nicole Abi-Esber and Alison Wood Brooks
Conversation—a verbal interaction between two or more people—is a complex, pervasive, and consequential human behavior. Conversations have been studied across many academic disciplines. However, advances in recording and analysis techniques over the last decade have... View Details
Keywords: Interpersonal Communication; Analytics and Data Science; Research
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  • 01 Dec 2017
  • News

Research Brief: Better Brainstorming

Sharique Hasan in a recent working paper. Their field research shows that the highest quality ideas are generated by people open to new experiences engaging with extroverted peers. In 2014, the researchers... View Details
Keywords: Jennifer Myers
  • 01 Dec 2018
  • News

Research Is the Foundation

Supporting Faculty Research Endeavors When Tsedal Neeley joined the HBS faculty in 2007 as an assistant professor, she was already deeply interested in the impact that corporate common language practices... View Details