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  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details
  • Research Summary

Current Research

By: Thomas J. DeLong
I'm currently studying how global organizations organize talent management systems in order to maintain and enhance the performance of professionals.  I'm also interested in the socialization process of organizations based on size and focus of the... View Details
  • 01 Sep 2004
  • News

Faculty Research

How to Avoid a Price Increase Manufacturers usually pass on any cost increases in their materials to consumers. The result is often a price increase (gasoline) or, less often, a smaller amount of product at the same price (potato chips). Which option is more likely to... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • Research Summary

Research and Publications

By: Mihir A. Desai
Please refer to Professor Desai's Web Page for a complete listing of Professor Desai's View Details
  • 29 May 2014
  • Research & Ideas

Research Symposium 2014

Speaking up at work; a manager's responsibility to capitalism; a strategy to fix the health care system. These were the presentation topics at the 2014 Faculty Research Symposium. At first blush, they may sound a bit disjointed. But a... View Details
Keywords: by Carmen Nobel; Accounting; Health
  • Fast Answer

Bloomberg Research Portal

What information is available from the Bloomberg Research Portal? The Bloomberg Research Portal (BRC) is a gateway for accessing aggregated research from over 1,500... View Details
  • October 1991
  • Background Note

Market Research

By: Robert J. Dolan
Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes. View Details
Keywords: Research; Markets
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  • Research Summary

Principal Research Interests

My research is principally focused on nineteenth- and twentieth-century subjects, with an emphasis on economic and especially financial history. I am interested in the role of banks and capital markets in the process of economic development as well as in the political... View Details
  • 2024
  • Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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  • 23 Mar 2012
  • News

B-School Research Briefs

  • Research Summary

Overview of Research

My research examines approaches to improving the performance of our health care delivery system with a primary focus on health information technology. Reflecting the interdisciplinary nature of my program, my dissertation draws upon theories and insights from... View Details

  • 1997
  • Book

Marketing Research

By: Donald R. Lehmann, Sunil Gupta and Joel Steckel
Keywords: Marketing; Research
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  • 2020
  • Article

Research on Corporate Sustainability: Review and Directions for Future Research

By: Jody Grewal and George Serafeim
We review the literature on corporate sustainability and provide directions for future research. Our review focuses on three actions: measuring, managing and communicating corporate sustainability performance. Measurement is the least developed of the three and... View Details
Keywords: Sustainability; Sustainability Reporting; Sustainability Management; Nonfinancial Disclosure; Nonfinancial Information; Nonfinancial Performance; Materiality; ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; ESG Reporting; Inequality; Corporate Social Responsibility; Accounting; Finance; Management; Strategy; Environmental Sustainability; Climate Change; Diversity; Equality and Inequality; Corporate Disclosure; Measurement and Metrics; Corporate Governance; Corporate Accountability; Corporate Social Responsibility and Impact
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  • Web

Research Community - Doctoral

Research Community Innovative Research, Lasting Relationships Harvard Business School invests more than $140 million in research annually—more than any other school. These funds give View Details
  • Research Summary

Research pages

By: William R. Kerr
  • Research Summary

Research Interests

Budgeting and planning, forecasting, incentives, management control systems, conflicts of interst in accounting. View Details
  • Aug 2017
  • Conference Presentation

Researching Retirement

By: Teresa M. Amabile
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  • 01 Jun 2015
  • News

Five-Star Research

When Assistant Professor Michael Luca began studying online consumer reviews in 2008, then four-year-old Yelp.com, cofounded by Jeremy Stoppelman (MBA 2005), had 10 million reviews. Today, it has more than 71 million reviews, and the rapidly growing world of online... View Details
Keywords: April White; News, Library, Internet, and Other Services; Information
  • February 1985
  • Case

Business Research Corp. (B)

By: William A. Sahlman
Contains a description of a set of related decisions confronting the management and directors of Business Research Corp. (BRC) in April of 1984. BRC needs more capital to finance continued development of the market for a full-text database comprised of Wall Street... View Details
Keywords: Decisions; Finance; Capital Structure; Capital; Goals and Objectives; Conflict of Interests; Business Plan; Financing and Loans; Ethics
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  • 18 Nov 2024
  • Video

Interdisciplinary Research in Marketing