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- Faculty Publications (69)
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- All HBS Web (126)
- Faculty Publications (69)
- 01 Aug 1998
- News
High Honors
determination, strength, and grace that has made her one of the most influential and noteworthy leaders in corporate America today. For the past 21 years, Fudge has demonstrated a remarkable ability to lead teams, reposition products, and... View Details
- 01 Mar 2014
- News
Generation Next
being groomed to replace Adi, 71, the eighth richest Indian with a fortune estimated at $8.3 billion, according to Forbes. In a 2012 Economic Times interview, Adi said of Nisa, "She could head the business. She has also repositioned the... View Details
- Web
Harvard Business School
business, hired to reposition the company as a key player in the African American digital space. Rogers served as the first African American social secretary for the White House during the Obama administration, was appointed by Governor... View Details
Roger A. Enrico
Enrico helped to transform PepsiCo through a number of major initiatives including the spin-off of its fast food restaurant chains (Tricon), the acquisition of Tropicana, and the initial public offering of its bottling business. Through these efforts, Enrico View Details
Keywords: Food & Tobacco
- 01 Sep 2009
- News
Faculty Research Online
Harreld describe how IBM managed to survive a crisis in the early 1990s and reposition itself to lead the industry. The lesson from IBM is that innovation is not a side business but the very foundation of a successful business. See... View Details
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=52104 forthcoming Strategic Management Journal Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions By: Menon, Anoop R., and Dennis Yao Abstract—This paper proposes... View Details
Keywords: Sean Silverthorne
- 29 Apr 2014
- First Look
First Look: April 29
http://ssrn.com/abstract=1934217 Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions in Grand Strategy By: Menon, Anoop R., and Dennis A. Yao Abstract—This paper proposes an approach for modeling strategic... View Details
Keywords: Sean Silverthorne
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
profitable in 2010 on an 18 percent increase in sales. Instead, Chrysler sales dropped 8 percent in January. Marchionne has not been aggressive in revamping Chrysler vehicles, repositioning the company's brand, or reorganizing its... View Details
- 01 Sep 2016
- News
Ask the Expert: How to Build a More Diverse Board
member and then plan for it to happen via networking and repositioning your career on your résumé. Part of the problem is not with the qualifications or networking skills of people who want to be board members. It is about how few spots... View Details
- 19 Jun 2012
- First Look
First Look: June 19
case:http://cb.hbsp.harvard.edu/cb/product/312002-PDF-ENG EILEEN FISHER: Repositioning the Brand Anat Keinan, Jill Avery, Fiona Wilson, and Michael I. NortonHarvard Business School Case 512-085 Well-established fashion brand Eileen Fisher... View Details
Keywords: Sean Silverthorne
- Profile
Maliha Khan
business case for the program." She found it in the high employee-turnover rates. "I repositioned the program as a way to reduce attrition, to save money on hiring and training new workers." An initial six-month pilot... View Details
- 01 Jun 2006
- News
Bridging the Success Gap
he says. After HBS, Navarro worked at Hewlett-Packard, where he designed computer systems. Later, he moved to a small high-tech start-up, where he repositioned the company to product development. After he “retired” in 2000, he turned his... View Details
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
Juvenile Diabetes Research Foundation, had a brand problem: the disease it addressed was no longer known as juvenile diabetes, as children and adults were being diagnosed in equal numbers. Pitter-Armand was charged with repositioning the... View Details
Keywords: April White
- 01 Dec 1999
- News
Negotiating in 3-D: An Overarching Way to Get to Yes?
the company vulnerable to expropriation. So Kennecott undertook to strengthen its bargaining position and enlarge its negotiating parameters by repositioning itself vis-à-vis the larger Chilean society. The company gained leverage by... View Details
Keywords: Anita M. Harris
- 07 Apr 2015
- First Look
First Look: April 7
liquidation, and class-level as well as overall recovery rates. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1573311 April 2015 Harvard Business Review Second Thoughts About a Strategy Shift By: Ofek, Elie, and Jill Avery Abstract—A retail guru... View Details
Keywords: Sean Silverthorne
- Web
Online Creating Brand Value Course | HBS Online
intelligence” Evaluate brand communities’ impact on consumers and companies Assess the importance of each step of negotiating consumer-brand relationships 7 hrs Module 4 Managing Brands Over Time to Maximize Value Discover how to View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
Himabindu Lakkaraju, an assistant professor at Harvard Business School. The study is one of the first to explore the ethics of repositioning content to influence query results produced by LLM applications such as ChatGPT, Google Gemini,... View Details
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
nature of the wearables market. Q: Any closing thoughts? A: If you think about the traditional watch industry, Apple's competition is not the Swiss. Since the 1990s, Swiss watch manufacturers have repositioned mechanical watches as status... View Details
- 01 Apr 2002
- News
Pamela Thomas Graham
we're repositioning ourselves for the next wave of growth by addressing a new set of concerns our viewers have about the financial world." Capital Report, a post-September 11 addition, is one example; Thomas-Graham, who frequently talks... View Details
- 13 Mar 2012
- First Look
First Look: March 13
MaterialsFonterra David E. Bell and Mary ShelmanHarvard Business School Case 512-003 In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in... View Details
Keywords: Sean Silverthorne