Publications

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

that is so assured that it no longer requires conspicuous display. They lease their cars, rent other people's holiday homes, and would happily outsource other aspects of their lifestyles. They reject the... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

changed its business model from selling copiers to renting copiers and charging by the number of copies made, IoT-based companies may need to innovate on how they charge for their products, selling assets,... View Details

Keywords: by Michael Blanding; Computer

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

experience. Seeing an experiential opportunity, the team pitched “truescape,” which would let guests rent a localized wardrobe—fleece for Denver, cowboy boots for Dallas; connect with locals via a dedicated... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

20 Apr 2020
Book

Why COVID-19 Raises the Stakes for Healthy Buildings

enhance cognitive performance. “Offices with the premier health story will get the premium rent and get the tenants, and View Details

Keywords: by Kristen Senz; Real Estate; Health

2016
Working Paper

An Evaluation of Compensation Benchmarking Peer Groups Based on Mutual Peer-Designating Behaviors

By: Jee Eun Shin

In this paper, I argue that firms mutually recognizing each other as compensation benchmarking peers constitute viable competitors in the same CEO labor market, and that non-mutual peer relationships can serve as a tool to evaluate firms’ executive compensation... View Details

Keywords: Executive Compensation

SSRN

June 2013
Case

Olympic Rent-A-Car U.S.: Customer Loyalty Battles

By: John Deighton and James T. Kindley

The marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates... View Details

Keywords: Customer Relationship Management; Competitive Strategy; Marketing; Operations; Auto Industry; Service Industry

January 2012 (Revised April 2012)
Case

Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market

Keywords: Business Model; Internet and the Web; Renting or Rental; Internet and the Web; Entrepreneurship; Web Services Industry

24 Feb 2014
Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

or the Eiffel Tower instead of a picture of you. But if you have a photo of a dog where your face should be, it might deter people from renting your property." The researchers'... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Advertising

02 May 2014
Working Paper Summaries

Profits and Economic Development

Keywords: by Dan Schwab & Eric Werker

September 1986 (Revised April 1990)
Case

Mueller-Lehmkuhl GmbH

Mueller-Lehmkuhl sells apparel fasteners and rents attaching machines. It views these two products as effectively a single item and prices them accordingly, the fasteners at high profit and its attaching machines at a loss. The cost system allocates the cost of the... View Details

Keywords: Cost Accounting; Profit; Manufacturing Industry; Apparel and Accessories Industry; Japan; Germany

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

wealthy tourists. Airbnb remains Y Combinator’s biggest success story, but it was aggressive on-the-ground outreach that helped speed its early growth in key markets. Add in an industry with entrenched leaders and a limp economy in the... View Details

Keywords: by Danielle Kost; Travel; Tourism

01 Mar 2018
What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

kinwun Summing Up: What are the Earmarks of a “New Economy?” Responses to this month’s column rightly focused on the need for measures and standards before deciding whether we are entering an era of social... View Details

Keywords: by James Heskett

31 Jan 2023
Cold Call Podcast

Addressing Racial Discrimination on Airbnb

Keywords: Web Services

10 May 2017
Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

with Michael Ewens of the California Institute of Technology and Matthew Rhodes-Kropf of MIT Sloan School of Management. The researchers focus on one of the most important... View Details

Keywords: by Michael Blanding; Banking; Financial Services; Information Technology

September 2017 (Revised March 2018)
Case

Great Lakes Banking Group: Data Management

By: Shane Greenstein and Christine Snively

In May 2016, Michael Rechtin, an expert in international data center law, advised global financial services firm Great Lakes Banking Group (GLBG) on its plans to upgrade its data centers. The bank’s data processing and storage systems were in need of an update, and... View Details

Keywords: Information Infrastructure; Infrastructure; Operations; Information Management