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- 01 Jun 2016
- News
How Do We Win the Cyberwar?
solved for that as a nation.” Part of the problem, Bonaparte says, is marketing: “We have to rebrand security.” The trick is not just selling it as cool and exciting, but making that message appeal to a broader audience. “Security is... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 14 Feb 2017
- First Look
First Look at New Research: February 14
objectives—a focus on omnichannel, private-label goods, and increasing revenue per customer—to guide all company initiatives. The company was running pilot tests on a new line of appliances, rebranded hair salons, and new private label... View Details
Keywords: Sean Silverthorne