Radio - Publications - Faculty & Research

19 Dec 2022
Research & Ideas

What Motivates People to Give Generously—and Why We Sometimes Don't

me when my public radio station uses it. What else do we know about how to positively influence people’s charitable behaviors? Zlatev: The role of self-interest in prosocial behaviors is a really interesting one, and there are some... View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

September 2020 (Revised June 2021)
Case

Algramo

By: Michael Chu, Monica Silva and Mariana Cal

Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details

Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile

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19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

doctoral studies. Brand managers entered the social media landscape with the same approach they used for television and radio advertising, she says. "With both of those media, we have an understood contract with consumers: In order... View Details

Keywords: by Carmen Nobel; Advertising

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

market" radio broadcasts over the Internet. In fact, some have raised the question about whether, having enjoyed free digitized media and communications services, we have spoiled the revenue models for certain of these services. Has... View Details

Keywords: by James Heskett

25 Aug 2003
Research & Ideas

Why IT Does Matter

dropped. Similar situations have transpired with the advent of digitized photography, use of radio frequencies for various handheld IT appliances, and the development of such products as elevators that call in to the service center or to... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

begin with consumer electronics. That industry began with radio. Two enterprises commercialized, that is, brought the technology into public use: Radio Corporation of America (RCA), a joint venture of the three leading U.S. electrical and... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

19 Nov 2001
Research & Ideas

Alfred Chandler on the Electronic Century

first-movers in radio were the Radio Corporation of America (RCA), a joint venture of the three leading United States producers of electrical and telecommunications equipment, and the German company... View Details

Keywords: by Alfred D. Chandler, Takashi Hikino & Andrew Von Nordenflycht; Computer; Consumer Products; Electronics; Manufacturing; Technology

21 Jun 2004
Research & Ideas

Music Downloads: Pirates—or Customers?

great tool to promote new music. The music industry has of course long recognized that giving away samples of music for free over the airwaves can stimulate sales. The same seems to hold for P2P. The problem with radio as a promotional... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Music

21 Apr 2003
Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

participate because of low skill level or low wealth. The initial product for this new market usually isn't very good; in fact, it's usually "crummy," Christensen said. But it's good enough. When Sony in 1955 developed the first transistor View Details

Keywords: by Sean Silverthorne

20 Oct 2009
First Look

First Look: October 20

http://cb.hbsp.harvard.edu/cb/product/610028-PDF-ENG Pandora: Royalties Kill the Web Radio Star? (A) Harvard Business School Case 310-026 Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) View Details

Keywords: Martha Lagace

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

In 1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national advertisers already surpass those of two rival media categories,... View Details

Keywords: by Peter K. Jacobs; Advertising

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

And—oh, yes—Rovell was just a kid in his teens. Nevertheless, he launched a business-of-sports talk show on Northwestern University's student radio station, WNUR. His "producer" (actually, a roommate) aggressively pursued... View Details

Keywords: by Michael Wheeler

06 Apr 2010
First Look

First Look: April 6

Fire Unprofitable Customers? Willy C. Shih and Halle Alicia TeccoHarvard Business School Case 610-077 Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers... View Details

Keywords: Martha Lagace

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

century--the Electronic Century. Halfway through my research, however, I decided to concentrate completely on the latter topic and make chemicals and pharmaceuticals the subject of a separate volume. The rise of Japan in consumer electronics is truly an epic story. The... View Details

Keywords: by Jim Aisner

06 Sep 2005
What Do You Think?

What are the Lessons of New Orleans?

necessary arrangements with the next-of-kin of the simulated victims. This was not a one-time exercise; it is carried out periodically. Ironically, the mythical crash had occurred at the New Orleans International Airport. Another was a successful effort to tie the... View Details

Keywords: by James Heskett

05 Feb 2013
First Look

First Look: Feb. 5

http://www.hks.harvard.edu/var/ezp_site/storage/fckeditor/file/pdfs/centers-programs/programs/crisis-leadership/Working%20Together%20in%20Crises--CRJ%20March%202012.pdf Capturing History: The Case of the Federal Radio Commission in 1927... View Details

Keywords: Sean Silverthorne

29 Dec 2019
Research & Ideas

Read Our Most Popular Research Stories of 2019

You Can Still Be Productive Commuters who listen to music or talk radio might be increasing their chance of a stressful workday. Here are better ways to cope with a bad commute. Why Salespeople Struggle at Leading When salespeople become... View Details

Keywords: by Sean Silverthorne

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Magazine about the role of the MySpace site, they claimed that the site had originally been created by their fans. "We were on the news and radio about how MySpace has helped us. But that's just the perfect example of someone who... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

20 Jun 2011
Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

radio station distribution and the roller coaster of trying to generate "Top 40" hits); and they acquired a 10 percent ownership stake in Island Records worth $30 million when the record company was acquired by PolyGram in 1989. U2 was... View Details

Keywords: by Kim Girard; Entertainment & Recreation

10 Oct 2005
Research & Ideas

Homers: Secrets on the Factory Floor

I can answer that question. This research also raises the issue of gray zones in organizations. The trading of mutual funds once the market has officially cleared, the retribution by music publishers to radio station programmers for... View Details

Keywords: by Sean Silverthorne; Manufacturing

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