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  • All HBS Web  (345)
    • News  (84)
    • Research  (231)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (85)

Show Results For

  • All HBS Web  (345)
    • News  (84)
    • Research  (231)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (85)
← Page 5 of 345 Results →
  • 2020
  • Working Paper

Design in the Age of Artificial Intelligence

By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about... View Details
Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning
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Verganti, Roberto, Luca Vendraminelli, and Marco Iansiti. "Design in the Age of Artificial Intelligence." Harvard Business School Working Paper, No. 20-091, February 2020.
  • June 2025
  • Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni
The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
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De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
  • 29 Aug 2013
  • News

A Tale Of Two Netflix: Has The Streaming Giant Bounced Back After Qwikster?

    William R. Kerr

    William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details

    Keywords: communications; computer; consulting; high technology; information technology industry; management consulting; manufacturing; telecommunications; venture capital industry
    • September 1998 (Revised December 1998)
    • Case

    Palm Computing: The Pilot Organizer

    Palm Computing appears to be the first to have gotten it "right" in the PDA (personal digital assistant) market. Palm Computing has designed a radically new product which will appeal to certain market segments. However, it is unclear how Palm Computing will fare... View Details
    Keywords: Technological Innovation; Competition; Product Launch; Electronics Industry
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    Atluru, Rajesh, Thomas J. Kosnik, and Kevin Wasserstein. "Palm Computing: The Pilot Organizer." Harvard Business School Case 599-040, September 1998. (Revised December 1998.)
    • Research Summary

    Managing Product Development in Rapidly Changing Environments

    By: Alan D. MacCormack
    A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
    • November 1994
    • Case

    Pilkington Float Glass--1955

    By: Kim B. Clark
    The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior... View Details
    Keywords: Transformation; Decision Choices and Conditions; Technological Innovation; Product Development; Research and Development; Commercialization; Technology
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    Clark, Kim B. "Pilkington Float Glass--1955." Harvard Business School Case 695-024, November 1994.
    • October 2010 (Revised July 2013)
    • Case

    ActionAid International: Globalizing Governance, Localizing Accountability

    By: Alnoor Ebrahim and Rachel Gordon
    As a global NGO working in 45 countries, ActionAid International aims to eradicate poverty by addressing its underlying causes such as injustice and inequality. This case follows a series of radical transformations implemented by the organization's CEO, Ramesh Singh—a... View Details
    Keywords: Local Range; Globalized Firms and Management; Corporate Accountability; Corporate Governance; Leading Change; Organizational Change and Adaptation; Organizational Structure; Nonprofit Organizations; Power and Influence; Johannesburg; London
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    Ebrahim, Alnoor, and Rachel Gordon. "ActionAid International: Globalizing Governance, Localizing Accountability." Harvard Business School Case 311-004, October 2010. (Revised July 2013.)
    • January 2015 (Revised December 2015)
    • Case

    Mauboussin

    By: Anat Keinan, Sandrine Crener and Audrey Azoulay
    Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details
    Keywords: Luxury; Luxury Brand; Luxury Goods; Jewelry; Jewels; Retail; Brand Repositioning; Brand Rejuventation; Brand Positioning; New Market Development; Entry In The US Market; American Jewelry Market; Global Brands; Growth Strategy; Mauboussin; Entrepreneurship; Failure; International Marketing; Organizational Change and Adaptation; Wealth; Marketing Strategy; Expansion; Brands and Branding; Apparel and Accessories Industry; France
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    Keinan, Anat, Sandrine Crener, and Audrey Azoulay. "Mauboussin." Harvard Business School Case 515-076, January 2015. (Revised December 2015.)

      Lynda M. Applegate

      Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School.  She has also played a... View Details

      • 07 Feb 2019
      • Book

      How Big Companies Can Outrun Disruption

      in a company’s business model. Radical innovation involves a major change in technology, but unlike disruptive innovation it reinforces the existing business model.... View Details
      Keywords: by Martha Lagace
      • 31 Jan 2022
      • News

      Leading Disruption in a Legacy Business

      • Research Summary

      Do Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption

      This paper investigates how market position influences firm propensity to adopt new process innovations. Using detailed data from the U.S. Census of Manufactures, I study the adoption of frontier e-business practices during the early diffusion of the commercial... View Details

      • January 1997 (Revised June 1997)
      • Case

      Corporate New Ventures at Procter & Gamble

      By: Teresa M. Amabile and Dean Whitney
      Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small,... View Details
      Keywords: Innovation Strategy; Creativity; Working Conditions; Corporate Entrepreneurship; Groups and Teams; Retail Industry; Ohio
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      Amabile, Teresa M., and Dean Whitney. "Corporate New Ventures at Procter & Gamble." Harvard Business School Case 897-088, January 1997. (Revised June 1997.)
      • November 2012
      • Case

      Bonnier: Digitalizing the Media Business

      By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
      The case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital... View Details
      Keywords: Media And Publishing; Media; Publishing Industry; Media and Broadcasting Industry
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      Applegate, Lynda, Daniel Nylen, Jonny Holmstrom, and Kalle Lyytinen. "Bonnier: Digitalizing the Media Business." Harvard Business School Case 813-073, November 2012.
      • 14 Aug 2019
      • Sharpening Your Skills

      The Manager's Guide to Leveraging Disruption

      forces at work in today's digital economy. Two years later, Christensen expounded on his theories in his groundbreaking book, The Innovator's Dilemma. Their HBS colleagues have been adding to innovation research ever since. Here is a... View Details
      Keywords: by Sean Silverthorne
      • 09 Jun 2022
      • HBS Case

      From Truck Driver to Manager: US Foods’ Novel Approach to Staff Shortages

      warehouse workers eager to move up in some of its districts. The company then offered to train those workers to obtain a commercial driver’s license. In exchange for training, workers had to commit to driving for US Foods for two years. "In the long term, the industry... View Details
      Keywords: by Pamela Reynolds
      • June 2020
      • Case

      RBC: Transforming Transformation (A)

      By: Ethan Bernstein, Francesca Gino and Aldo Sesia
      In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details
      Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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      Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (A)." Harvard Business School Case 920-008, June 2020.
      • February 2010 (Revised November 2013)
      • Case

      Living PlanIT

      By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul
      Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other... View Details
      Keywords: Business Model; Business Startups; Development Economics; Entrepreneurship; City; Technological Innovation; Environmental Sustainability; Urban Development; Construction Industry; Green Technology Industry; Real Estate Industry; Portugal
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      Eccles, Robert G., Amy C. Edmondson, Susan Thyne, and Tiona Zuzul. "Living PlanIT." Harvard Business School Case 410-081, February 2010. (Revised November 2013.)
      • 03 Feb 2015
      • First Look

      First Look: February 3

      innovative product could both radically disrupt the existing beef production and supply chain and provide an animal welfare and environmentally friendly food that had far less of an environmental impact than... View Details
      Keywords: Sean Silverthorne
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