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  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
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  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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  • Web

Business Economics - Doctoral

Iris Li Alex Magnuson Fanele Mashwama Marcela Mello Laura Nicolae Saketh Prazad Lauren Rice Maya Roy Dominic Russel Leo Saenger Claire Shi Wilbur Townsend Jennifer Walsh Andi Wang Cashua Wang Katherine Wang Alex Wu Jeffrey Yang Jennifer... View Details
  • Program

Strategic Marketing for Driving Growth

capture value Thrive in the era of digital marketing and digital business models Assess ROI for your marketing spend Balance performance and brand marketing Craft engaging, outcome-based omni-channel experiences Harness the power of AI... View Details
  • Web

Finance Faculty - Faculty & Research

Mark E. Kingdon Associate Professor of Business Administration Benjamin C. Esty Roy and Elizabeth Simmons Professor of Business Administration Sara L. Fleiss Senior Lecturer of Business Administration C. Fritz Foley André R. Jakurski... View Details
  • Web

Podcasts - Managing the Future of Work

author of the project’s latest report, Hidden Workers: The Case for Caregivers. Worker welfare: From theory to tangible good 09 OCT 2024 | Managing the Future of Work Good Business Lab cofounder Anant Nyshadham on demonstrating the ROI of... View Details
  • Winter 2021
  • Editorial

Introduction

By: Michael A. Wheeler
This issue of Negotiation Journal is dedicated to the theme of artificial intelligence, technology, and negotiation. It arose from a Program on Negotiation (PON) working conference on that important topic held virtually on May 17–18. The conference was not the... View Details
Keywords: Artificial Intelligence; Information Technology; Negotiation; AI and Machine Learning
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  • 01 Jun 1998
  • News

Simmons Family Endows Professorship

The only way to truly appreciate what you have is to work for it," says Roy W. Simmons, the 82-year-old chairman of Utah-based Zions Bancorporation, one of the most successful bank holding companies in the country. Simmons speaks from... View Details
  • Web

Human Behavior & Decision-Making - Faculty & Research

while it’s important to understand what high performers do, research also demonstrates that, in most sales organizations, incremental improvements to the average performers typically have, in the aggregate, a higher and more accessible View Details
  • Web

Negotiation, Organizations & Markets Doctoral Students - Faculty & Research

Johnson Akshita Joshi Caleb Kealoha Lev Klarnet Kai Krautter Alex Magnuson Justine Murray Mandi Nerenberg Lauren Rice Maya Roy Leo Saenger Samantha Smith Wilbur Townsend Aurora Turek Katherine Wang Jeffrey Yang Jennifer Zou View Details
  • May 1988 (Revised June 2023)
  • Case

National Cranberry Cooperative, 1996

By: Roy D. Shapiro
Describes the continuous flow process used to process cranberries into juice and/or sauce. Requires student to analyze process flows to determine where the bottlenecks are and to decide how, and whether, to expand capacity. Original version written by J.G. Miller and... View Details
Keywords: Logistics; Performance Capacity; Performance Improvement; Supply Chain; Mathematical Methods; Cost vs Benefits; Production
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  • Web

Partners - Case Method Project

of 40 Thomas Quinn Central High School Philadelphia, PA Subjects: Civics and Economics, African American History PA 34 of 40 Alicia Ross Blue Ridge High School New Milford, PA PA 35 of 40 Matt Roy Science Leadership Academy At Beeber... View Details
  • 2004
  • Book

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

By: Marco Iansiti and Roy Levien
Keywords: Competitive Advantage; Strategy; Innovation and Invention
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  • 12 Mar 2021
  • News

My Favorite Case

“Hesper Silver” Ray Baxter (MBA 1975), Lawrence Honig (MBA 1975) “Hambrecht & Quist” Steve Wilson (MBA 1989) “Finale” Amy Lieb (MBA 2001) “Carter Racing” Arijit Roy (MBA 2007) “Manila Water Company” Senthilkumar Rajendran (SELP 4, 2019)... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • Web

Gender & Race in Organizations Research Group - Race, Gender & Equity

Gender & Race in Organizations Research Group Gender & Race in Organizations Research Group Researchers Hannah Bowles Hannah Riley Bowles is the Roy E. Larsen Senior Lecturer in Public Policy and Management at Harvard Kennedy School... View Details
  • Web

Winners & Runners-Up | New Venture Competition

handbag company focused on creating pieces that are a mix of sophistication and edge, blending into the wardrobe of the well-heeled woman. Social Enterprise Track, 2007 India Info Village Rita Singh, HBS Sanjiv Kaura, HKS Vishal Sehgal, HKS Shaunak View Details
  • Web

Teacher Profiles - Case Method Project

Ross Lahainaluna High School Lahainaluna, HI Subjects: Participation in Democracy, College Prep/Honors U.S. History, College Prep/Honors U.S. Government, World History, Modern Hawaiian History MA Philip Ross Durfee High School Fall River, MA Subjects: Social Studies PA... View Details
  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

make your career. I'm going to take a lawyer. I'm going to bring him inside the company. I'm going to give him a job in the business and I'm going to mentor him." And on my best day as CEO, I'm simply channeling what Roy Vagelos taught me... View Details
Keywords: by Staff; Pharmaceutical
  • September 1988 (Revised December 1998)
  • Case

Donner Co.

By: Roy D. Shapiro
The management of a small manufacturer of circuit boards faces a number of production and operations management problems. The first day on this case is used to analyze the production capacity of various stages in the process and to examine bottlenecks and key... View Details
Keywords: Information Management; Management; Management Practices and Processes; Production; Performance Capacity; Problems and Challenges; Semiconductor Industry
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  • 11 Aug 2003
  • Research & Ideas

Why Budgeting Kills Your Company

The average billion-dollar company spends as many as 25,000 person-days per year putting together the budget. If this all paid off in shareholder return, that would be fine. But few organizations can make that claim. In fact, many firms now question the View Details
Keywords: by Loren Gary