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  • October 1993 (Revised November 1994)
  • Case

Michigan Manufacturing Corp.: The Pontiac Plant--1988

By: Clayton M. Christensen
Michigan Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
Keywords: Cost Accounting; Factories, Labs, and Plants; Profit; Brands and Branding; Mission and Purpose; Networks; Auto Industry; Manufacturing Industry
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  • 12 Jul 2016
  • First Look

July 12, 2016

framework is their degree of fungibility: capabilities span a continuum ranging from highly general purpose (e.g., quality management) to highly market specific (e.g., knowing how to manufacture an airplane wing). To illustrate the... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other... View Details
Keywords: by Christina Pazzanese
  • 08 Nov 2016
  • First Look

November 8, 2016

Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

  Publications August 2013 Harvard Business Review From Purpose to Impact: Figure Out Your Passion and Put It to Work By: Craig, Nick, and Scott Snook Abstract—We offer opinions on leadership. A need is seen for executives to have a... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2015
  • First Look

September 29, 2015

as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

Hybrids and Hybrid Organizing: A Review and Roadmap for Future Research By: Battilana, Julie, Marya Besharov, and Bjoern Mitzinneck Abstract—The purpose of this chapter is to advance research on hybrids by bringing together work from... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

the shopper with the elegant outfit as having a higher or similar status than the poorly dressed shopper. In the office, do the sneakers make the man?Photo: iStockPhoto The shop assistants in the study seemed to believe that the dressed-down client was View Details
Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

bankrupt the company. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53093 2017 The Moral Responsibility of Firms Corporate Moral Agency, Positive Duties, and Purpose By: Hsieh, Nien-hê Abstract—A long-standing question... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Organizations: Chapter 7 The Value Structure of Technologies, Part 2: Technical and Strategic Bottlenecks as Guides for Action By: Baldwin, Carliss Y. Abstract—The purpose of this chapter is to present analytic tools based on functional... View Details
Keywords: Dina Gerdeman
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this... View Details
Keywords: Martha Lagace
  • 24 Mar 2015
  • First Look

First Look: March 24

is currently provided by GAAP financial reporting. The purpose of this paper is to examine the optimal design of information intermediaries that can increase the impact of sustainability information on corporate conduct. Specifically, we... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market effects, but find negative causal View Details
Keywords: Sean Silverthorne
  • 23 Apr 2007
  • Research & Ideas

Are Great Teams Less Productive?

research grant for the purpose of identifying the error rate, this idea was decidedly unwelcome. My interpretation of the data suggested that we might not be finding the definitive error rate—and further errors might be systematically... View Details
Keywords: by Sarah Jane Gilbert
  • 31 Oct 2004
  • Research & Ideas

Bypass Marketing: Are Docs Influenced?

brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What... View Details
Keywords: by Manda Salls
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor... View Details
Keywords: by Staff
  • 26 Jan 2016
  • First Look

January 26, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50422 forthcoming Ethical Innovation in Business and the Economy Managerial Responsibility and the Purpose of Business: Doing One's Job Well By: Hsieh, Nien-hê Abstract—Business managers... View Details
Keywords: Sean Silverthorne
  • 31 Aug 2010
  • First Look

First Look: August 31

and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve... View Details
Keywords: Sean Silverthorne
  • 28 Jun 2011
  • First Look

First Look: June 28

social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand... View Details
Keywords: Sean Silverthorne

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