Purpose Brands - Publications - Faculty & Research

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2023 Reunion Presentations - Alumni

defense while also playing offense. Deep Purpose Podcast Innovation Opportunities Created by COVID: And How to Make Them Happen Professor Regina Herzlinger (DBA 1971) + More Info – Less Info The crush of patients created by COVID enabled... View Details

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Skydeck - Alumni

Platzer (MBA 2002) on the process of finding your purpose In Harmony Born in Korea, Michael Kim (MBA 1990) spent his formative years in the US. As his novel Offerings heads for the big screen, Asia’s “godfather of private equity” reflects... View Details

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Happiness, artificial intelligence, and climate change were just some of the themes that caught the attention of Harvard Business School podcast listeners in 2023. Here are some of the most-downloaded episodes of the year: Deep Purpose... View Details

Keywords: by Danielle Kost

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Business & Environment - Faculty & Research

Strategy ; Investment Funds ; Investment Portfolio ; Institutional Investing ; Corporate Accountability ; Corporate Social Responsibility and Impact ; Mission and Purpose ; Private Ownership ; Philanthropy and Charitable Giving ; Social... View Details

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

digital channels such as TikTok and the metaverse, and building an approachable brand centered around community. “The sole purpose of our SIP is to leave everybody who comes into it with the opportunity to... View Details

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Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details

Keywords: by John Deighton and Leora Kornfeld

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HBS - The year in Review

research portal allows users to search in depth. South Sea Bubble Exhibit Press Release Institute for the Study of Business in Global Society Expanded Reach & Impact In January 2023 RC students completed a new short course on the Social View Details

26 Feb 2008
First Look

First Look: February 26, 2008

display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details

Keywords: Martha Lagace

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

address any one of these challenges can cause the restructuring to fail. Having A Business Purpose Restructuring is more likely to be successful when managers first understand the fundamental business/strategic problem or opportunity that... View Details

Keywords: by Stuart C. Gilson

16 Feb 2023
HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details

Keywords: by Lane Lambert; Financial Services

09 Apr 2001
Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

organizations tended to be created for the purpose of marketing countries as investment sites and not with the primary objectives of screening investment or negotiating with investors. Governments can adopt two polar positions in their... View Details

Keywords: by Louis T. Wells & Alvin G. Wint

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

caution that it’s a mistake to dwell on the familiar for too long, because the real audience is looking for “what is new, fresh, and unique.” 7. Focus on the job to be done One of the most challenging tensions is between product and View Details

Keywords: by Lane Lambert

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Business History - Faculty & Research

consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a synthesizing framework that we call the... View Details

June 2024
Module Note

Value Creation Potential of New Business Models

By: David J. Collis

A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details

Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation

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Faculty & Researchers - Managing the Future of Work

The Gift of Global Talent: How Migration Shapes Business, Economy, & Society . Research Use Purpose to Transform Your Workplace , Harvard Business Review, 2022. With Leena Nair, Nick Dalton, and Patrick Hull. Digital Commerce and... View Details

17 Jul 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details

01 Nov 2011
First Look

First Look: Nov. 1

Business Review 89, no. 11 (November 2011). Abstract Corporate leaders have long subscribed to the belief that the sole purpose of business is to make money. That narrow view, deeply embedded in the American capitalist system, molds the... View Details

Keywords: Sean Silverthorne

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The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

artists in the 1920s and ’30s the ability to achieve extraordinary nuances in gradations of tone, texture, and saturation. Related industries responded, and by the end of the 1920s photographers could choose from a broad range of paper View Details

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