Purpose Brands - Publications - Faculty & Research

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Skydeck - Alumni

reflect on how family and where they grew up formed them—personally and professionally Mission Control Space entrepreneur Peter Platzer (MBA 2002) on the process of finding your purpose In Harmony Born in Korea, Michael Kim (MBA 1990)... View Details

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2023 Reunion Presentations - Alumni

defense while also playing offense. Deep Purpose Podcast Innovation Opportunities Created by COVID: And How to Make Them Happen Professor Regina Herzlinger (DBA 1971) + More Info – Less Info The crush of patients created by COVID enabled... View Details

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Happiness, artificial intelligence, and climate change were just some of the themes that caught the attention of Harvard Business School podcast listeners in 2023. Here are some of the most-downloaded episodes of the year: Deep Purpose... View Details

Keywords: by Danielle Kost

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Business History - Faculty & Research

Therefore, the purpose of this Working Paper is to describe the development of LALIGA since its initiation in 1929. However, the emphasis of the paper is to explore and analyze LALIGA’s evolution towards becoming an influential global... View Details

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Human Behavior & Decision-Making - Faculty & Research

succession planning and other challenges that lay ahead: with no obvious choice among his family members, he needed to figure out where the Group's next CEO would come from. It was important to James Reed that the new CEO shared his family's values and View Details

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Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details

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HBS - The year in Review

research portal allows users to search in depth. South Sea Bubble Exhibit Press Release Institute for the Study of Business in Global Society Expanded Reach & Impact In January 2023 RC students completed a new short course on the Social View Details

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

digital channels such as TikTok and the metaverse, and building an approachable brand centered around community. “The sole purpose of our SIP is to leave everybody who comes into it with the opportunity to... View Details

26 Feb 2008
First Look

First Look: February 26, 2008

display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details

Keywords: Martha Lagace

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details

Keywords: by John Deighton and Leora Kornfeld

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

June 2024
Module Note

Value Creation Potential of New Business Models

By: David J. Collis

A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details

Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation

Citation

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Health Care - Faculty & Research

inequities in their patient population. Keywords: Health Care and Treatment ; Health Disorders ; Innovation and Management ; Innovation Leadership ; Innovation Strategy ; Adaptation ; Business Strategy ; Mission and Purpose ; Decisions ;... View Details

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

address any one of these challenges can cause the restructuring to fail. Having A Business Purpose Restructuring is more likely to be successful when managers first understand the fundamental business/strategic problem or opportunity that... View Details

Keywords: by Stuart C. Gilson

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Technology & Innovation - Faculty & Research

prospects? Keywords: Business Startups ; Entrepreneurship ; Mission and Purpose ; Health Care and Treatment ; Technological Innovation ; Business Strategy ; Health Industry ; Technology Industry Citation Educators Related Tadikonda,... View Details

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

caution that it’s a mistake to dwell on the familiar for too long, because the real audience is looking for “what is new, fresh, and unique.” 7. Focus on the job to be done One of the most challenging tensions is between product and View Details

Keywords: by Lane Lambert

16 Feb 2023
HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details

Keywords: by Lane Lambert; Financial Services

09 Apr 2001
Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

organizations tended to be created for the purpose of marketing countries as investment sites and not with the primary objectives of screening investment or negotiating with investors. Governments can adopt two polar positions in their... View Details

Keywords: by Louis T. Wells & Alvin G. Wint

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Faculty & Researchers - Managing the Future of Work

The Gift of Global Talent: How Migration Shapes Business, Economy, & Society . Research Use Purpose to Transform Your Workplace , Harvard Business Review, 2022. With Leena Nair, Nick Dalton, and Patrick Hull. Digital Commerce and... View Details

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5.1 Information Technology - MBA

the user as a member of the HBS community and the user’s activity online reflects not only on their own professionalism, but also on the reputation of the school. Communications with Large Groups To avoid email overload, email communications should be tailored to a... View Details

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