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  • June 2021
  • Teaching Note

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer
Teaching Note for HBS Case No. 720-361. View Details
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Kramer, Mark R. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Teaching Note 721-478, June 2021.
  • March 2009
  • Teaching Note

Public Purpose and Private Property (TN) (A) and (B)

By: Laura Alfaro and Lakshmi Iyer
Teaching Note for [709027] and [709029]. View Details
Keywords: Property; Government and Politics
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Alfaro, Laura, and Lakshmi Iyer. "Public Purpose and Private Property (TN) (A) and (B)." Harvard Business School Teaching Note 709-028, March 2009.
  • June 2019
  • Supplement

Elon Musk: Balancing Purpose and Risk; Risk Tolerance Exercise

By: Shikhar Ghosh
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Ghosh, Shikhar. "Elon Musk: Balancing Purpose and Risk; Risk Tolerance Exercise." Harvard Business School Spreadsheet Supplement 819-704, June 2019.
  • May 2004 (Revised August 2004)
  • Case

Enron Odyssey (A), The: The Special Purpose of "SPEs"

The board has asked Ron Tolbert, an employee in the Risk Assessment and Control Group, to analyze three SPE transactions executed by Enron executives: the Destec, Rhythms, and Fishtail/Bacchus transactions, which were prominently featured in the Examiner's Report in... View Details
Keywords: Financial Management; Financial Instruments; Analysis; Accounting; Financial Strategy; Energy Industry
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Chacko, George C., Bala Dharan, and Eli Strick. Enron Odyssey (A), The: The Special Purpose of "SPEs". Harvard Business School Case 204-009, May 2004. (Revised August 2004.)
  • 1998
  • Chapter

Changing the Role of Top Management: Beyond Strategy to Purpose

By: Christopher A. Bartlett and Sumantra Ghoshal
Keywords: Management Teams; Strategy; Mission and Purpose
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Bartlett, Christopher A., and Sumantra Ghoshal. "Changing the Role of Top Management: Beyond Strategy to Purpose." In Delivering Results: A New Mandate for Human Resource Professionals. Edited by David Ulrich, 125–142. Harvard Business Review Book Series. Boston, MA: Harvard Business School Press, 1998.
  • November–December 1994
  • Article

Changing the Role of Top Management: Beyond Strategy to Purpose

By: C. A. Bartlett and S. Ghoshal
Keywords: Management; Change; Strategy; Mission and Purpose
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Bartlett, C. A., and S. Ghoshal. "Changing the Role of Top Management: Beyond Strategy to Purpose." Harvard Business Review 72, no. 6 (November–December 1994): 79–88.
  • 26 Apr 2022
  • Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

purpose” as a way to build trust and in so doing achieve both impressive economic results and positive social impact. The book demonstrates how purpose-driven business leaders find success by clearly articulating a purpose for the... View Details
Keywords: by Ranjay Gulati
  • March 1989
  • Supplement

Sematech (IBM Corp.: The Purpose and Accomplishments of Sematech), Video

By: George C. Lodge
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Lodge, George C. "Sematech (IBM Corp.: The Purpose and Accomplishments of Sematech), Video." Harvard Business School Video Supplement 889-514, March 1989.
  • November 2017
  • Editorial

Facebook, BlackRock, and the Case for Purpose-Driven Companies

By: George Serafeim
Purpose-driven companies have been shown to outperform their peers over the long term. But purpose-driven companies are also hard to come by. Why is that? Because purpose is costly. At the very least, it requires a credible commitment to that purpose. And credible... View Details
Keywords: Facebook; BlackRock; Purpose; Corporate Purpose; ESG; Short-termism; Mission and Purpose; Corporate Governance; Leadership
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Serafeim, George. "Facebook, BlackRock, and the Case for Purpose-Driven Companies." Harvard Business Review (website) (January 16, 2018).
  • 2018
  • Working Paper

Cheap Talk vs. Costly Signals: Corporate Purpose and Employee Sorting

By: Hyunjin Kim and Daniel A. Brown
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Kim, Hyunjin, and Daniel A. Brown. "Cheap Talk vs. Costly Signals: Corporate Purpose and Employee Sorting." Working Paper, June 2018.
  • December 2013 (Revised May 2015)
  • Supplement

Land Acquisition in India: Public Purpose and Private Property (C)

By: Laura Alfaro, Lakshmi Iyer and Rachna Tahilyani
Keywords: India; Special Economic Zones; Land Markets; Land Politics; Industrial Development; Land Reform; Developing Markets; Developing Countries; Industrialization; Industrial Property; Economic Growth; Developing Countries and Economies; Economics; Economy; Macroeconomics; Social Issues; India; Asia; South Asia
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Alfaro, Laura, Lakshmi Iyer, and Rachna Tahilyani. "Land Acquisition in India: Public Purpose and Private Property (C)." Harvard Business School Supplement 714-023, December 2013. (Revised May 2015.)
  • February 2009 (Revised October 2012)
  • Case

Tata Motors in Singur: Public Purpose and Private Property (B)

By: Laura Alfaro, Lakshmi Iyer and Namrata Arora
In October 2008, Tata Motors canceled their car manufacturing plant in West Bengal state, in the face of widespread farmer protests over land acquisition issues. This meant abandoning a project in which the company had invested $300 million and delaying the launch of... View Details
Keywords: Business Exit or Shutdown; Rights; Emerging Markets; Property; Business and Government Relations; Conflict and Resolution; Auto Industry; Manufacturing Industry; West Bengal
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Alfaro, Laura, Lakshmi Iyer, and Namrata Arora. "Tata Motors in Singur: Public Purpose and Private Property (B)." Harvard Business School Case 709-029, February 2009. (Revised October 2012.)
  • October 2017
  • Case

Still Leading (B1): Hon. Bob McDonald – Profiting from Purpose

By: Rosabeth Moss Kanter and Marcus Millen
Robert (Bob) A. McDonald just completed his service as the 8th United States Secretary of Veterans Affairs (VA), successfully leading the beginnings of a transformation for one of the nation’s most scrutinized departments. Reflecting back, McDonald looked to the... View Details
Keywords: Leadership; Personal Development and Career; Transition
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Kanter, Rosabeth Moss, and Marcus Millen. "Still Leading (B1): Hon. Bob McDonald – Profiting from Purpose." Harvard Business School Case 318-050, October 2017.
  • 2000
  • Chapter

The Purpose of Change, A Commentary on Jensen and Senge

By: Joseph L. Bower
Keywords: Change
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Bower, Joseph L. "The Purpose of Change, A Commentary on Jensen and Senge." Chap. 3 in Breaking the Code of Change, edited by Michael Beer and Nitin Nohria. Boston: Harvard Business School Press, 2000.
  • January 10, 2022
  • Article

The Secret Ingredient of Thriving Companies? Human Magic

By: Hubert Joly
The traditional corporate approach to motivating people has been a combination of carrots and sticks: a system of financial incentives designed to mobilize everyone around a plan designed by a few smart people at the top. Multiple studies have confirmed that, for any... View Details
Keywords: Meaning; Purpose; Organizational Culture; Employees; Motivation and Incentives; Performance
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Joly, Hubert. "The Secret Ingredient of Thriving Companies? Human Magic." Harvard Business Review (website) (January 10, 2022).
  • May 2004
  • Article

Was Electricity a General Purpose Technology: Evidence from Historical Patent Citations

By: Tom Nicholas and Petra Moser
Keywords: Energy; Information Technology; Information; Patents
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Nicholas, Tom, and Petra Moser. "Was Electricity a General Purpose Technology: Evidence from Historical Patent Citations." American Economic Review: Papers and Proceedings 94, no. 2 (May 2004).
  • December 2008 (Revised October 2012)
  • Case

Special Economic Zones in India: Public Purpose and Private Property (A)

By: Laura Alfaro and Lakshmi Iyer
In 2005, the government of India enacted the Special Economic Zones (SEZ) Act in order to attract investment, generate export revenues, and create manufacturing jobs. However, several planned projects faced difficulties in acquiring land for setting up the SEZ. In... View Details
Keywords: Acquisition; Development Economics; Economic Growth; Policy; Government Legislation; Property; Business and Community Relations; Business and Government Relations; India
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Alfaro, Laura, and Lakshmi Iyer. "Special Economic Zones in India: Public Purpose and Private Property (A)." Harvard Business School Case 709-027, December 2008. (Revised October 2012.)
  • 2001
  • Book

National Purpose in the World Economy: Post-Soviet States in Comparative Perspective

By: Rawi Abdelal
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Abdelal, Rawi. National Purpose in the World Economy: Post-Soviet States in Comparative Perspective. Ithaca, NY: Cornell University Press, 2001.
  • 2004
  • Chapter

The Exploratory Processes of Entrepreneurial Firms: The Role of Purposeful Experimentation

Keywords: Corporate Entrepreneurship
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Murray, Fiona, and Mary Tripsas. "The Exploratory Processes of Entrepreneurial Firms: The Role of Purposeful Experimentation." In Business Strategy Over the Industry Life Cycle. Vol. 21, edited by Joel Baum and Anita McGahan, 45–75. Advances in Strategic Management. Elsevier JAI, 2004. (Earlier version distributed as Harvard Business School Working Paper No. 04-031.)
  • Article

A Proposal for Expensing Employee Compensatory Stock Options for Financial Reporting Purposes

By: Peter Hancock, Roberto G. Mendoza and Robert C. Merton
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Hancock, Peter, Roberto G. Mendoza, and Robert C. Merton. "A Proposal for Expensing Employee Compensatory Stock Options for Financial Reporting Purposes." Journal of Applied Corporate Finance 17, no. 3 (Summer 2005): 95–101.
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